Georgia’s win over Notre Dame on Saturday handed CBS Sports with the highest-rated college football game on any network this season earning an average household metered market rating/share of 6.2/13. In addition, that score ranked as the highest-rated college football game on CBS in the month of September in six years.
ESPN and Special Olympics are expanding their relationship in a new partnership extension that will see an additional eight-years of global programming and ESPN’s Global Presenting Sponsorship of Special Olympics Unified Sports. The new eight-year programming agreement will see ESPN continue as the Global Broadcast Partner of key Special Olympics events through 2027, including the […]
DAZN’s latest deal makes the platform available to Comcast customers on Xfinity Flex and will be available over the Internet to millions more on Xfinity X1 this fall. The new agreement marks DAZN’s first distribution deal with a major US video and internet provider. “We’re thrilled to give our Xfinity X1 and Xfinity Flex customers […]
HBO Sports laid out plans for its new all-access college football series set to debut in October with the docuseries 24/7 College Football. Four programs will take part – Florida, Penn State, Arizona State and Washington State – as “they meet the demands and challenges leading up to and through gameday.” The series is narrated […]
The 2019 MGM Resorts NBA G League Winter Showcase is getting an overhaul, with play returning to Las Vegas for the second consecutive year from Dec. 19-22 at the Mandalay Bay Convention Center. The event, which spans four days and features 28 regular season games spread across two courts, will now introduce a tournament format […]
Major League Soccer entered a multi-year partnership with BODYARMOR that makes the brand the league’s official sports drink partner in the US. As part of the agreement, BODYARMOR sports drinks will hydrate MLS players and the company’s logo and branding will be featured on coolers, cups, squirt bottles and towels on MLS sidelines within the […]
Pepsi is celebrating the return of NBC Sunday Night Football to Cleveland with a limited edition “Believeland” Pepsi, a custom orange-colored cola on Sept. 22. Pepsi will only be producing 1,100 bottles of “Believeland” Pepsi (100 for every year Cleveland has had to wait for Sunday Night Football to return), and it will be available […]
The NHL Players’ Association opted to not exercise its right to reopen the NHL/NHLPA Collective Bargaining Agreement, guaranteeing labor peace for the league through 2022. The NHL previously announced on Aug. 30 it would not reopen the agreement. “While players have concerns with the current CBA, we agree with the League that working together to […]
The NFL brought joy to FOX over the weekend, as the channel reports back-to-back wins as the top-rated NFL telecast of the period as the Rams win over the Saints in America’s Game of the Week drew a 15.8/32 metered market Nielsen sore, and up 13% over last year’s comparable window. The regional game, meanwhile, […]
LA Stadium and Entertainment District at Hollywood Park inked a 20-year deal with SoFi that designates the digital personal finance company as the exclusive naming rights partner of the new SoFi Stadium, which will serve as the future home of the Los Angeles Chargers and the Los Angeles Rams. In addition, SoFi will be an […]
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