LA Stadium and Entertainment District at Hollywood Park inked a 20-year deal with SoFi that designates the digital personal finance company as the exclusive naming rights partner of the new SoFi Stadium, which will serve as the future home of the Los Angeles Chargers and the Los Angeles Rams. In addition, SoFi will be an official partner of each of the teams as well as a partner of the performance venue and surrounding entertainment district. In addition, a 27,000 square foot SoFi-branded VIP activation space inside the stadium will be utilized for special events, including a dedicated SoFi lounge for its members to access, one of the exclusive opportunities the company plans to offer members as part of this partnership.
“We’re thrilled to be introducing SoFi Stadium to the world, through our partnership with Hollywood Park,” said Anthony Noto, CEO of SoFi. “This is a giant leap toward achieving our company’s mission of helping people get their money right by reaching our members where they are. The partnership with this transformative project taking shape under Stan Kroenke’s leadership is the perfect opportunity to drive awareness and trust in the SoFi brand as we continue to grow and reach members on a national level.”