NBC Sports Group reports that its presentation of Sunday’s Monster Energy NASCAR Cup Series Playoffs race from Kansas Speedway averaged a Total Audience Delivery (TAD) of 2.77 million viewers across NBCSN and NBC Sports Digital platforms, according to Nielsen and Adobe Analytics. The NBCSN-only telecast averaged 2.76 million viewers, up 31% over NBCSN’s prior three […]
It appears to be closing time for ESPN and Barstool Sports. ESPN released a statement yesterday that it had pulled out of a 10-day-old partnership with Barstool Sports. The move comes after a single airing of the late night talk show Barstool Van Talk and criticism for the partnership, including from ESPN’s Sam Ponder, who […]
The NFL locked in Justin Timberlake to headline the Pepsi Super Bowl LII Halftime Show taking place on NBC at U.S. Bank Stadium in Minnesota on Feb. 4, 2018. The booking will mark Timberlake’s third time performing on the Super Bowl Halftime stage, giving him the distinction of having the most appearances by an individual […]
In the end, the MLB season comes down to the Dodgers and Astros, with FOX Sports and MLB detailing the programming lineup for the World Series. The matchup will mark the first time two 100-win teams will face each other in the Series since the Reds and Orioles in 1970. With all games airing on […]
The Saudi General Sports Authority unveiled a slate of agreements last week for a roster of events that will take place in the country over the next year, including the World Boxing Super Series and Spain’s La Liga, as well as motor racing and chess. Meanwhile, the country is also laying out the welcome mat […]
SiriusXM and Formula 1 locked in a multi-year agreement that makes SiriusXM the exclusive North American radio broadcaster of all Formula 1 races, beginning with this weekend’s United States Grand Prix. Coverage of the race in Austin will air live on Sunday at 3p, exclusively on Sirius channel 132, XM channel 203 and channel 963 […]
Microsoft and the Green Bay Packers are teaming up to drive innovation in Wisconsin with the launch of a $10 million partnership called TitletownTecc and designed to make investments, give workspace to startups and encourage innovation among local businesses. The program will be located next to the Packer’s Lambeau Field and include an 18-week accelerator […]
The NBA season opened with a bang on Tuesday as TNT’s exclusive coverage of the Celtics/Cavaliers and Rockets/Warriors propelled the channel to win the night across all of cable television in primetime, based on Nielsen metered market numbers. The network’s Celtics/Cavs battle averaged 5.6 million total viewers – up 95% over last year – to […]
In NFL news, the league announced that the 83rd NFL Draft will take place on from April 26-28 at the Dallas Cowboys’ AT&T Stadium in Arlington, marking the first time in history that it will be held at an NFL stadium. The Draft site will encompass the field, stands, and outdoor plazas, creating an all-encompassing […]
With the NBA season officially underway, the league unveiled a slate of activations as well as new deals including a multiyear marketing partnership extension with Kia Motors America that runs across the NBA, WNBA and NBA G League. In addition to continuing to serve as the Official Automotive Partner across all three leagues, Kia will […]
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