Discover is enrolling with the Big Ten Conference and the Big Ten Network, inking a deal to become the official credit card of the 14-school conference. The agreement, executed in conjunction with FOX Sports, includes the first ever presenting sponsorship of the Big Ten Football Championship Game televised on the FOX broadcast network and will […]
NBC Olympics locked in cable channel assignments for the XXIII Olympic Winter Games this February from PyeongChang, South Korea, leveraging cable channels NBCSN, CNBC, and USA Network to carry more than 450 hours of coverage overall. NBCSN will serve as the cable home of the PyeongChang Winter Olympics, picking up the bulk of the programming […]
Sunday brought the bounty to CBS, which saw the NFL on CBS score a 15% spike in rating over last year’s Week 9 coverage, averaging an overnight household rating/share of 11.8/23 in the metered markets. The marks the franchise’s highest rating of the 2017 season with an average metered markets overnight HH rating/share of 14.2/26, […]
As the NASCAR season gears up to crown a champion this month, EPIX is placing the spotlight on one high-profile driver whose career is in transition in Danica Patrick. The documentary, titled Danica and running on Wednesday at 8p, is directed and executive produced by award-winning ESPN journalist and pioneer Hannah Storm (along with fellow […]
Odd-numbered years could soon see the launch of more worldwide soccer tournaments. The UEFA-led Global Nations League project is proposing a new model to replace the bulk of friendly matches, according to the AP, with a plan to invite all 223 members of soccer’s six continental confederations for an event that would take place every […]
A whopping 106 million viewers watched all of part of the 2017 World Series on Fox. Game 7 of the series averaged over 29.3 million viewers across Fox (28.3 million), Fox Deportes (778,000) and streaming live on FOX Sports GO (293,918), according to Nielsen. Among teens, the series had its second-best rating since 2009 (2.4), […]
The NBA and Nike are expanding their partnership to make the league’s new official on-court apparel provider the presenting partner of the NBA Mexico City Games 2017 and the NBA London Game 2018. The NBA Mexico City Games 2017 pit the Nets/Thunder on Dec. 7 and Nets/Heat on Dec. 9 at the Arena Ciudad de […]
With an amazing World Series in the books (and we await last night’s numbers for Game 7), FOX Sports saw Game 6 continue to build on Halloween night as the game delivered 23 million viewers around FOX (which nabbed 22,229,000), FOX Deportes (with 535,000) and via FOX Sports GO (244,490). That number is off from […]
The College Football Playoff lined up its slate of hosts from 2021-24, with Bill Hancock, Executive Director of the College Football Playoff, unveiling four more communities that will host the national championship games. In 2021, Miami-South Florida welcomes the game at Hard Rock Stadium, Miami Gardens, Florida. 2022 sees Indianapolis’ Lucas Oil Stadium play host, […]
FOX Sports’ self-described “Greatest Weekend Ever” branding proved potent for the company as the 2017 World Series, college football and Sunday’s NFL doubleheader generated more than 23.4 billion minutes of sports television consumed for the company from Oct. 27-29 on FOX. That marks the biggest non-Super Bowl weekend in history, according to Nielsen. Friday night’s […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5