The NFL announced the ninth #NFL100 Experiences of a Lifetime contest— “Disney MVP Experience”—which will send one fan and three guests to Disney World to participate in the Super Bowl Celebration Parade. In addition to riding down Main Street U.S.A. in the parade, the winner also will receive a chance to stay in Cinderella’s Castle […]
Beer and hockey continue to be hot topics this week. Yesterday (December 18), Yuengling became the official sponsor of the New Jersey Devils and Prudential Center in a multiyear deal that includes a branded restaurant—the Yuengling 1829 Club—on the arena’s suite level 1. It’s the company’s first branded space inside a sporting venue. The sponsorship […]
The NFL continues to score in ratings. CBS reported this weekend was the most-watched December Singleheader in three years with an average of 16.774 million viewers. STD viewership also clocked in as the best in three years, averaging 17.685 million viewers, while FOX Sports drew more than 23 million for the Americas Game of the […]
“Road To The NHL Winter Classic,” will chronicle the Dallas Stars and Nashville Predators as they prepare to meet outdoors in the 2020 Bridgestone NHL Winter Classic on Jan. 1 at Cotton Bowl® Stadium in Dallas, will premiere on Saturday, Dec. 21. The three-week, limited series will air on NBCSN and NHL Network in the […]
The Tiger effect continues. Saturday’s Final Day singles matches at the Presidents Cup at Royal Melbourne Golf Club in Australia became the most-watched cable telecast in Presidents Cup history, according to Nielsen Fast Nationals, airing live in primetime on Golf Channel (6 p.m.-12:05 a.m. ET). The final day posted a Total Audience Delivery of 1.742 […]
The Overwatch League announced a collaboration with TeamSpeak, provider of online communication services and tools. In a three-year deal beginning with its 2020 season, the Overwatch League will integrate TeamSpeak’s advanced technology to power all in-game communications as the league’s official voice supplier through 2022.
Buzz sometimes tops actual business success in the eyes of investors, especially in the startup space. However, a relatively young, disruptive and cash positive brand in the health and nutrition space has been raising eyebrows recently. Pittsburgh-based Ready Nutrition is flush with news of Los Angeles Rams star Aaron Donald coming aboard as the company’s […]
Words between Major League Baseball and Minor League Baseball continued to escalate as Minor League Baseball released a memo accusing MLB of “repeatedly and inaccurately” describing the former’s stance in negotiations while Major League Baseball threatened to cut ties with Minor League Baseball completely. The arguments stem from the pending end of the Professional Baseball […]
Major League Baseball unveiled theme night initiatives that will be activated by the League and its Clubs during the 2020 season. Some of the properties include Star Wars, Game of Thrones, Sesame Street and WWE. Star Wars is one of MLB’s longest tenured theme night initiatives; the first Star Wars night at an MLB ballpark […]
The NFL announced the 32 nominees for the Walter Payton Man of the Year Award, which honor a commitment to philanthropy and community impact. Three of the nominees will be selected as finalists in January, with the winner announced in the lead-up to Super Bowl LIV. The list includes the 49ers Richard Sherman, the Panthers […]
