The New Jersey Devils and Prudential Center hooked Yuengling as their official beer

Beer and hockey continue to be hot topics this week. Yesterday (December 18), Yuengling became the official sponsor of the New Jersey Devils and Prudential Center in a multiyear deal that includes a branded restaurant—the Yuengling 1829 Club—on the arena’s suite level 1. It’s the company’s first branded space inside a sporting venue. The sponsorship also includes visibility on the LED ring at Prudential Center, along with in-broadcast virtual glass signage and support/promotion for Yuengling’s Lagers for Heroes program celebrating veterans.

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