21st Century Fox finally made its play into gaming and esports, announcing a $100 million investment into streaming platform Caffeine. The deal includes a newly formed venture called Caffeine Studios that is jointly owned by FOX Sports and Caffeine. The new studio will leverage FOX Sports’ expertise in live events and programming to create exclusive […]
Sports network Stadium is plugging into a bigger esports game, inking a deal with ESP Gaming for a programming development deal that will see Stadium create esports content for the multi-platform sports network. The partnership, which runs through 2019, will bring original esports programming to fans across Stadium platforms for the first time, adding to […]
ESL is buffing its musical arsenal, inking a multi-year deal with Universal Music Group Central Europe that will include the launch of a joint label. According to Music Business Worldwide, artists that sign with the label will be promoted through ESL’s slate of live global tournaments and channels. Promotion will also include the exclusive integration […]
The NBA 2K League is turning 21, announcing a quartet of expansion teams for the league who will be competing in season two. Joining the roster of current squads will be the Atlanta Hawks, Brooklyn Nets, Los Angeles Lakers and Minnesota Timberwolves, bringing the total number of NBA 2K League teams from 17 to 21. […]
As PUBG Corp paves the way for its esports endeavors, the company announced the launch of a ‘FIX PUBG’ campaign, designed as a months-long roadmap to improve the playing experience of PlayerUnknown’s BattleGrounds on PC and Xbox. Coming off the world’s largest PUBG event, PGI 2018 in Berlin last month, the company posted its plans […]
As the esports industry matures, executives are increasingly stressing the importance of effective esports communications. Enter The Story Mob. The agency is today releasing the “Seven Commandments of Esports Communications,” a whitepaper designed to give a brand, team or business best practices for effective communication in the world’s fastest growing sport. Mantras include: create value; […]
Overwatch League is expected to announce its first round of expansion since season one concluded with the crowning of the London Spitfire as champions at the Grand Final last weekend. According to reports that include ESPN and Rod Breslau, Activision Blizzard has now sold an Atlanta expansion slot in the league to a group funded […]
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Gfinity unlocked a multi-season agreement with Domino’s that will make the brand the Presenting Partner of the Gfinity Challenger and Elite Series UK. The move enables the brand to “connect and engage within one of the fastest-growing entertainment sectors and target the young adult demographic that consumes gaming and esports content daily via digital platforms.” […]
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