Gfinity unlocked a multi-season agreement with Domino’s that will make the brand the Presenting Partner of the Gfinity Challenger and Elite Series UK. The move enables the brand to “connect and engage within one of the fastest-growing entertainment sectors and target the young adult demographic that consumes gaming and esports content daily via digital platforms.”
The partnership spans through Dec. 2020 and marks the biggest commercial deal in the company’s history, handing Domino’s exclusivity within the quick service restaurant sector and an in-show presence throughout the 80 hours of live FIFA, Rocket League and Street Fighter V broadcasts. In addition, Domino’s will receive bespoke content, broadcast and digital assets, player shirt sleeve branding, social media activations, customer relationship management, ticketing and hospitality. Domino’s will also use its extensive channels to promote both the Gfinity Challenger and Elite Series UK plus the player stories that emerge and share them with its loyal consumer base.