When giants fight, all you can do is crane your neck and watch. According to a report from The Information, Facebook is prepping some contingency plans that would allow the company to continue operating on Android should Google removes Facebook from the Play Store. Such a divorce is not entirely inconceivable – Google has […]
Get ready for some Cyrillic subtitles. Netflix will be launching in Russia this month, according to Russian newspaper Izvestia. (You can read the original report here – if you can read Russian.) Initially, the Russian Netflix service will only be available via smart TV sets and set-top boxes. The Russian expansion is only […]
Yahoo has drawn the curtain on Yahoo Screen: The company’s video hub has been shuttered. It was launched in 2013, with the goal of housing all of Yahoo’s programming, ranging from its recent live-streamed NFL game to original series like Dan Harmon’s Community. The Yahoo Screen experiment proved overly ambitious, particularly where original programming was […]
It’s not slam-dunks for Oculus. In a blog post, the company announced that it needs more time to perfect its Oculus Touch hand controls. The Facebook-owned company had been expected to release the new features, which allow users to use their hands in VR-simulation, in Q1 of 2016. Instead, the Oculus Rift headset will […]
Do you know the difference between editorial content and a native ad? If so, you might just be in the minority. According to a new study from researchers at Grady College, people tend to have a great deal of difficulty making the distinction. The researchers displayed 12 different versions of a native ad to test […]
T-Mobile launched a feature last month that allowed users access to unlimited streaming of Netflix, HBO, and Hulu. YouTube was not part of the deal and now the Google-owned entity is accusing T-Mobile of degrading the quality of its videos as well as those from other providers. A YouTube exec told the Wall Street […]
Nielsen’s top apps of the year have been released. Facebook took two of the top three slots, clocking in with 126,702,000 average unique users in the #1 spot. YouTube pulled in as the second most-used app of the year with 97,627,000 average unique users. That’s up from last year’s eight-place finish.
NASA, in collaboration with Fusion and MIT’s Space Systems, will launch the Mars 2030 experience, a free virtual reality adventure that attempts to show viewers what the planet is like before any human actually sets foot there. Consumers will be able to walk or drive the Mars Rover prototype across several square miles of actual […]
Roku has announced consumers’ top searches on its device for 2015. “Back to the Future” was the top movie, followed by “The Hunger Games: Mockingjay Part One.” Others that made it into the top ten, betanews.com reports, include “Frozen,” “Jurassic Park” and “Gone Girl.” The top TV show was The Walking Dead. Game of […]
Here is one event Donald Trump has officially won. According to data tracked by ListenFirst Media, during the Democratic presidential debates this fall, Republican Trump was the candidate who received the most online buzz. Below are more stats from ListenFirst. * Out of all 2016 presidential candidates, Trump accumulated the highest rating during Saturday night’s […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5