The agency network IPG Mediabrands just landed a massive account. Adweek reports that Amazon has chosen to consolidate all global media buying and planning responsibilities with IPG. According to Adweek’s sources, IPG faced off against Publicis Media in the final round of Amazon’s review.
Facebook may be going through a stretch of very bad publicity, but its business is still in fine shape. The company’s Q3 progress report smashed Wall Street’s expectations. Facebook grew its base of daily active users to 1.37 billion, a 50 million-user increase over Q2. The platform also had 2.07 billion monthly active users, […]
As you’re no doubt aware by now, Star Trek Discovery actor Anthony Rapp recently leveled sexual assault allegations against House of Cards star Kevin Spacey. Then on Monday, Netflix confirmed that House of Cards’ sixth season would be its last. But as it turns out, the series might well have aired its final episode already: […]
Looks like Facebook’s Russian ad problem wasn’t confined to Facebook. Business Insider reports that Russian-bought ads – already known to have appeared on Facebook during the 2016 elections – also ran across Facebook Audience Network, a tool that lets marketers deliver ads to apps and websites outside of Facebook’s platform. The Audience Network ads were […]
House of Cards is tumbling down. Netflix will pull the plug on the series after its upcoming 6th season, which is slated to debut in 2018. The season started shooting about two weeks ago. The revelation comes in the wake of recent allegations, made by Star Trek Discovery actor Anthony Rapp, that series star Kevin […]
Sprint and T-Mobile may not be merging after all. The Japanese publication Nikkei reported that Softbank, Sprint’s owner, is withdrawing from merger talks with T-Mobile parent Deutsche Telekom. The Wall Street Journal later reported the same thing – though CNBC contradicted both publications in a later story, reporting that talks remain ongoing. But CNBC also […]
Facebook announced that its new ad transparency features will go live in November. When viewing a Facebook Page, users will be able to click a “view ads” tab, which will bring up all of the ads that the Page is currently running. Facebook first announced the new transparency features early this month. Among other things, […]
BuzzFeed is changing up the way it covers Hollywood. The company has parted ways with three top members of its editorial staff: Entertainment Editor Jamie Etkin, who’d been with BuzzFeed News for four years; Deputy Entertainment Editor Katie Hasty; and Senior Entertainment Editor Jarrett Wieselman. In a memo to staff explaining the changes, Head of […]
Twitter, like Facebook and Google, is still grappling with revelations that Russian-bought ads, designed to influence the 2016 election, ran on its platform last year. Now the company is taking an extraordinary step: Effective immediately, Russia Today (Russia’s state-funded broadcaster) and Sputnik (a government-controlled news agency) will be banned from advertising on Twitter. “We did […]
Amazon, too, beat Wall Street’s expectations in Q3, posting sales of $43.7 billion. Wall Street had projected $41.6 billion in sales. Total sales saw a 34% increase over last year’s third quarter. (Some of that had to do with the $1.3 billion that Amazon took in from the recently-acquired Whole Foods Market.) All told, net […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.