Apple’s push into original programming is gaining steam. The tech giant just emerged victorious in what was likely a fierce bidding war, landing the rights to an untitled drama series about the world of morning network TV. Jennifer Aniston and Reese Witherspoon are slated to star and executive produce. No word yet on when the […]
Roku’s first-ever earnings report was very solid, surpassing analysts’ expectations in every area. The streaming device-maker generated $123.8 million in revenue during Q3, as compared to $89 million in the third quarter of 2016. Wall Street had predicted $110 million in third quarter revenue. The company wasn’t quite profitable, but its net losses amounted to […]
Snap is having a very rough go of it. The Snapchat parent reported revenue of $207.9 million, compared to $128.2 million in Q3 of 2016. But analysts had projected that Snap would take in $237 million. All told, the company’s net losses amounted to $443.2 million. Snap also underperformed when it came to user growth. […]
Twitter is letting its users be a lot more expressive – or a lot more annoying, depending on whom you ask. The social platform has officially expanded the character limit for tweets from 140 to 280. The new tweet limit is now available to all users. The company had already begun rolling the feature out […]
Gandalf and Frodo may be heading to Amazon Video. Variety reports that Amazon Studios has been in early conversations with Warner Bros. Television and J.R.R. Tolkien’s estate, with the goal of landing a series adaptation of The Lord of the Rings. And according to the report, CEO Jeff Bezos has taken an unusual step: He […]
Chip-maker Broadcom wants to absorb one of its biggest competitors – and it’s willing to spend a whole lot of money to make that happen. The company announced an unsolicited pitch to acquire Qualcomm, offering to spend close to $105 billion. (The deal would amount to about $130 billion when factoring in the debt that […]
After weeks of discussions, merger talks between Sprint and T-Mobile ended without success on Saturday. Said Sprint president and CEO Marcelo Claure, “While we couldn’t reach an agreement to combine our companies, we certainly recognize the benefits of scale through a potential combination. However, we have agreed that it is best to move forward on […]
Snapchat parent Snap Inc. is moving to improve its ad tech. As first reported by TechCrunch, the company has acquired Metamarkets, a startup that provides programmatic ad data-related services to marketers. Those services include a data dashboard to help marketers measure how their campaigns are performing; inventory discovery and bid monitoring for ad exchanges; and […]
AT&T’s plan to buy Time Warner may be in jeopardy. As first reported by The Wall Street Journal, the U.S. Department of Justice is considering an antitrust lawsuit to block the acquisition. The DOJ’s antitrust division has reportedly gone so far as to prep litigation, in case it decides to sue to halt the deal. […]
Hulu has named Crispin Porter + Bogusky as its newest creative agency partner. The MDC Partners agency, which is based in Los Angeles, won the account after a competitive review. CP+B will oversee an integrated brand campaign for Hulu, slated to launch next year. It’s not the first time the agency has worked with Hulu. […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.