Bravo Media and Mashable have announced a new development deal. The two brands will co-produce four new short-form originals, rolling them out this year via Bravo Media’s and Mashable’s digital platforms. Each of the four series will be developed collaboratively between Bravo Media and Mashable Studios, the latter of which is still less than a […]
The golden of age of music video never left us – it’s just gone digital. In a study commissioned by Vevo, Nielsen determined that music videos on the Vevo platform can gather audiences that equal or surpass those of network TV shows. Taylor Swift, for example, garnered 18 million U.S. viewers over the course of […]
The production company Rooster Teeth has churned out a number of projects lately, including Lazer Team, its first feature film. Next up for the company will be a pair of new web series: Crunch Time, a sci-fi comedy, and Day 5, a drama. Crunch Time and Day 5 will be available to Rooster Teeth’s paid […]
Of late, Netflix has taken to billing itself as the “world’s leading Internet television network.” It’s an ambitious slogan, and to make it true, two things are necessary: International reach, and region-specific content. Netflix – now live in 190 countries – has the former. As for the latter, it’s getting there. In São Paulo, Brazil, […]
VR has already been monetized in various ways: Those include charging for app downloads, using VR experiences to strategically drive audiences to other content, and, of course, the hefty price tag of the gear itself. But one pillar of content monetization – in-program advertising – has been under-explored. Expect that to change: The VR advertising […]
Bernie Sanders stunned a lot of people when he defeated Hillary Clinton in the Michigan Democratic primary on March 8. Most polls had him losing by over 20 points. So how did Sanders defy expectations? Theories abound, but AOL and the mobile messaging company Revolution Messaging would like to take a bit of credit. With […]
Today at South by Southwest, Vimeo will announce its new slate of original content. That includes Wizard Mode, the platform’s first original feature-length doc, Lonely and Horny, a new series from CollegeHumor’s Jake and Amir, a concert film featuring Toro y Moi, and Garfunkel and Oates: Trying to Be Special, a new comedy special. Vimeo […]
As a slew of companies get into the VR game this year, pay close attention to how they differentiate themselves on the market. The HTC Vive and the Sony Playstation VR headsets, for instance, will be particularly gamer friendly. Oculus, on the other hand, will likely be the most seamlessly synched into the social media […]
Netflix and Hulu are already getting on the VR bandwagon, so this was probably inevitable. According to a recent job posting – first reported by Upload VR – Amazon is searching for a software developer to work on an Amazon Video virtual reality app. And this may mean more than just watching existing Amazon […]
Stay hungry, folks. Netflix has renewed Chef’s Table, its David Gelb-created docu-series profiling renowned chefs. The series has been picked up for a second, third, and fourth season. Season two debuts May 27.
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.