NBCUniversal is dramatically ramping up its efforts in the branded content game. The company has launched the NBCU Content Studio, a new creative unit aimed at developing and producing original content for NBCU’s advertising partners. NBCU exec Wendy Wildfeuer (new title: SVP, The Content Studio) will run the studio, overseeing a staff of one dozen. […]
Next up for the Facebook Live platform: talk shows. The social media giant has partnered with NBCUniversal’s E! network. Starting yesterday, E!’s Facebook page began hosting Live From E!, a new gossip and news series. Episodes, shot on an Apple iPhone 6s Plus smartphone and running 15-20 minutes in length, will air each weekday at […]
Viacom has reached a multi-year, cross-platform deal with comScore. Vantage, Viacom’s data platform for advertisers, will now be able to use comScore’s measurement tools. The new capabilities will help advertisers target specific consumers across multiple Viacom platforms and properties, including linear, VOD, and digital services. The deal sends a strong signal that, with its Rentrak […]
Looks like you won’t be writing your Twitter novel after all. About two and a half months after Re/code initially reported that Twitter was testing a new 10,000 character limit for tweets, Twitter CEO Jack Dorsey has put the kibosh on the idea. [The 140-character limit is] a good constraint for us,” he said on […]
Major film festivals have been embracing the digital marketplace lately. In January, Sundance took on virtual reality. And next month, the Tribeca Film Festival is devoting an entire program to 2016’s digital landscape. On April 21, the lower Manhattan fest will host the inaugural Tribeca Digital Creators Market, designed to showcase digital entertainment content and, […]
When T-Mobile says they want to help you binge, they mean business. The carrier has added seven new video services – most importantly, YouTube – to its Binge On initiative. Binge On, which allows users to stream select services without eating into their data plans, will also begin giving video providers the option to directly […]
You can’t be a news empire without aggressive expansion. Vice Media has announced plans to expand digital operations in Eastern and Central Europe through its partnership with the Greece-based media company Antenna Group. Vice will launch its online service in Russia, Bulgaria, Slovenia, Slovakia, Croatia, the Czech Republic, and Hungary. It’s already active in numerous […]
Fandango’s ever-expanding efforts to be more than just a ticketing service will reach a new high point this month. After more than a year of ramping up its original content offerings, The NBCU-owned company will launch its own branded OTT service. On March 30, Fandango introduces FandangoNOW, a movie and TV streaming channel. The service […]
If you like wrestlers in bizarre colored masks, it’s your lucky day. Flama, Univision’s digital media network for U.S.-born Hispanic millennials, is rolling out Becoming a Luchador, a new online docu-series starring YouTube celeb Eric Ochoa. The six-part series was developed by Flama and the Univision Creator Network, Univision’s network of content producers. It follows […]
Between its voice activation and its motion-sensitivity, the fourth gen Apple TV’s remote is a pretty nifty contraption. And one of these days you might just throw it in the garbage. It sounds like sci-fi, but Apple has patented an invention that would allow users to control objects on-screen simply by looking in the […]
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