Today at South by Southwest, Vimeo will announce its new slate of original content. That includes Wizard Mode, the platform’s first original feature-length doc, Lonely and Horny, a new series from CollegeHumor’s Jake and Amir, a concert film featuring Toro y Moi, and Garfunkel and Oates: Trying to Be Special, a new comedy special. Vimeo will also announce a March 30 premiere date for The Outs, its upcoming original series. Vimeo hasn’t always been known as a home for original content, but as it’s heavily ramped up that area of its operation over the last several months, it’s often selected content with an indie feel. That’s no mistake, according to Sam Toles, Vimeo’s Head of Global Content Acquisitions and Distribution. “The mistake YouTube made when they first invested in content was one that I was determined not to make,” he said in a phone conversation with Cynopsis Digital. “They went out and did the big Hollywood thing, they did a deal with Madonna and a bunch of others, and their community felt very much ignored. We didn’t want to go that route – we didn’t want to go major studio, major television. We’re going to continue to experiment,” he added. “And when we put the Vimeo brand on something, the company has to be passionate that it’s a high quality piece of programming, that we would feel comfortable as an organization saying, ‘Yes, this is what Vimeo represents to the world.’”