BuzzFeed has developed a respectable journalistic reputation, but that’s mostly been based on the written word. Now the digital media company will focus more heavily on hard news-based video, according to NiemanLab. According to the report, BuzzFeed will develop a team within the company’s New York headquarters focused on creating news videos. BuzzFeed Executive […]
Welcome to the Apocalypse. For a full 24 hours yesterday, 20th Century Fox took over Snapchat’s “Lenses” animated selfie feature. Instead of the usual stable of Lenses, Snapchatters could make themselves look like characters from the upcoming film X-Men: Apocalypse. The biggest take-away here is that major companies are willing to spend the big bucks […]
And the Yahoo sales saga continues. According to sources who spoke to the Wall Street Journal, Yahoo’s prospective buyers are expected to offer somewhere between $2 billion and $3 billion during the next round of bidding. Yahoo had been expecting something closer to $8 billion (or more). It’s worth noting that bidders in any auction […]
Are we going to have a President Trump? If so, this is a key step: The Republican National Committee is finalizing $150 million worth of digital video ad inventory for the presidential election – buy far its largest-ever digital ad spend. The buy will be made in partnership with dozens of partners, the largest being […]
Snapchat is a developing a new algorithm that would fundamentally change the way users receive messages from brands and publishers, Digiday reports. Currently, users see messages from the accounts they follow in chronological order. According to Digiday’s sources, a new algorithm would curate content from publishers and brands. No word yet on when the […]
Speaking of the Daydream platform (which will consist of a high-powered smartphone, a new version of Android temporarily dubbed Android N, and new VR headset with a handheld remote): Google already has big plans. In a new blog post, YouTube announced that it will be launching a VR-centric app for Daydream-compatible phones. As part […]
Netflix has a message for you, and it goes something like this: “If you have a streaming issue, it’s not our doing.” The streaming giant has launched Fast.com, a website with exactly one function: measuring how fast users’ Internet download speeds are. Bottom line: if your stream is faltering, and it’s your broadband provider’s fault, […]
Comcast lead a $3 million funding round in Spaces, a virtual reality startup focused on developing VR and mixed-reality experiences. Spaces was founded by Shiraz Akmal (CEO) and Brad Herman (CTO), who formerly worked to develop VR experiences at DreamWorks Animation. Other investors in the round included Boost VC, Canyon Creek Capital, Colopl VR Fund, […]
Vine, the Twitter-owned app for short video content, seems to be shedding influencers. The influencer marketing company Markerly took a look at 9,725 Vine users with more than 15,000 followers, and found that more than 52 percent of them had exited Vine since January 1. Instead, they’ve migrated to YouTube and Snapchat. As digital creator […]
One of the first major hurdles for companies working in the virtual reality space: Making consumers aware of the technology. According to new research from Parks Associates, only 7% of general consumers are aware of the new virtual reality headsets that have been entering the market over the past several months. Still, VR’s reach […]
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