NBC has locked down “stacking rights” to 90% of its fall TV lineup, including shows like Saturday Night Live, The Voice, and Superstore. Those shows will offer up their five most recent episodes for free on NBC’s website and mobile apps. (Full seasons will be available to pay-TV subs.) In addition, NBC has launched an […]
Yesterday, the marketing technology company Amobee used its Brand Intelligence platform to take took a look at the digital conversation surrounding Apple’s new iPhone announcement. Initial results showed that, at least for now, audiences are noticeably hesitant about the major changes to iPhones’ wireless solution. One of the iPhone 7’s major new updates – namely, […]
The Amazon Fire TV streaming box got some upgrades. With a new software update for existing devices, the Fire TV will now offer universal search on several new apps. Amazon also partnered with HBO and Netflix: Their apps will now bring content recommendations directly to the device’s home screen. And lastly, the Fire TV is […]
Intel has acquired Movidius, a startup focused on computer vision tech. Movidius’s “Myriad 2” family of “Vision Processor Units” are currently being used by Lenovo to build virtual reality products, while Google has partnered with the company to enhance machine learning on mobile devices. Intel will use Movidius – and its 180 employees – to […]
Wowza. Snapchat is on track to pull in $935 million in ad revenue next year, according to a projection from eMarketer. That’s up from a projected $366 million in 201. At the moment, the Discover platform accounts for a plurality (43%, to be exact) of Snapchat’s ad revenue. eMarketer predicts that Stories will overtake […]
ABC is diving deeper into exclusive digital content. The network is launching four new short-form series, debuting just ahead of the fall TV season. They’ll be available for free on ABC’s website and across its apps. The new shows include This Isn’t Working (a sitcom from YouTuber Lisa Schwartz), What to Text Him Back (a […]
According to some recently-released data from comScore, desktop computer use now accounts, on average, for only 32% of users’ digital media time. Mobile accounts for 68%. And 50% of all digital media time is spent using apps. (It was 44% a year ago.) As Marketing Land points out, one area where desktop still dominates […]
You may have heard that a SpaceX rocket exploded during launch prep yesterday, projecting a massive plume of black smoke into the Florida sky. Well, that rocket had a payload, and its destruction is a big deal. Specifically, the rocket was carrying Facebook’s first Internet satellite. The social media giant is currently undertaking Internet.org, a […]
The CBS All Access streaming service is adding an ad-free tier…sort of. Priced at $9.99 per month, the new pricing option will cut commercials out of CBS’s classic content. But live TV content from CBS’s local TV stations will still feature ads. And, CBS says, select on-demand shows will include “promotional interruptions.” The service’s existing […]
In a Wednesday interview, Twitter co-founder and board member Ev Williams said that when it comes to considering a sale, the company must “consider the right options.” He initially declined to flatly promise that Twitter would remain an independent company. Wall Street had no complaints: Twitter stock closed up 4.5% on Wednesday.
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.