Yesterday, the marketing technology company Amobee used its Brand Intelligence platform to take took a look at the digital conversation surrounding Apple’s new iPhone announcement. Initial results showed that, at least for now, audiences are noticeably hesitant about the major changes to iPhones’ wireless solution. One of the iPhone 7’s major new updates – namely, the absence of a headphone jack – was received with particular skepticism. There were 31K Tweets mentioning Headphone Jack, with Twitter sentiment around Headphone Jack being 29% Negative. It wasn’t all negative, though. Super Mario, Pokemon and Nike got a boost from their inclusion, with audiences online talking about the upcoming Pokemon Go app for the Apple Watch and the new Super Mario Run app for iOS.
Some of Amobee’s findings:
– There were 7K Tweets mentioning either Super Mario, the hashtag #SuperMario or the hashtag #SuperMarioRun between 1:10pm – 1:20pm Eastern Time on September 7, around the time of the big Super Mario Run iOS announcement. Sentiment around Super Mario during that time was 61% Positive, 36% Neutral, and 3% Negative. (Side note: Wall Street agreed. Nintendo’s shares jumped over 28% after the announcement.)
– There were 27K Tweets around either Pokemon or the hashtag #PokemonGO between 1:30pm – 1:40pm Eastern time on September 7. Around the time of the announcement that the game would be coming to Apple Watch, Twitter sentiment around Pokemon was 14% Positive, 73% Neutral, and 13% Negative.
– Between 1pm – 2:45pm Eastern Time on September 7, there were 31K Tweets mentioning the phrase Headphone Jack. Twitter sentiment around ‘Headphone Jack’ was 10% Positive, 61% Neutral, and 29% Negative. During the same time period, ‘AirPods’ (Apple’s new cordless earbuds) garnered 36K Tweets. Sentiment around AirPods was 12% Positive, 73% Neutral, and 15% Negative.