Twitter’s new pitch to win over would-be YouTube advertisers: We’ll let you keep more money. Twitter has expanded its Amplify advertiser program, which launched in 2013 and enables big-name publishers to monetize videos with pre-roll ads. The new Amplify Publisher Program opens those monetization abilities to all video creators. Twitter says it will pay video […]
Endemol Shine Beyond USA, Endemol’s digital arm, announced a new content partnership with Mashable. Mashable will distribute five of Endemol’s upcoming digital series, whose genres will range from tech to lifestyle (and more), distributed across the platforms owned and operated by Mashable and Endemol, including OTT channels, connected TV apps, websites, YouTube and other social […]
In a recent eMarketer report, Clement Xue, Snapchat’s Director of Revenue Operations, revealed that Snapchat is aiming to roll out behavioral targeting capabilities for marketers, likely in Q3 of this year. According to Business Insider, Snapchat’s behavioral targeting offerings will only use data from users’ in-app activities. So, for instance, advertisers might target Snapchat users […]
Earlier this month, T-Mobile announced ‘One,’ an upcoming unlimited data plan selling for $70 per month (per line). But many consumers weren’t satisfied: The plan only covered 480p resolution video streaming (as opposed to HD video), and charged extra for effective mobile hotspot features. Well, T-Mobile heard customers’ complaints, and has now decided to make […]
In March, AT&T announced plans to launch a three-tiered TV streaming service branded under DirecTV. Now, content details are starting to trickle out. Earlier this month, Disney announced that its channels (including ABC and ESPN) would be included in the service. Now HBO is on-board as well. In sum, the new deal between HBO and […]
Google Fiber, the Google division that’s geared toward providing broadband Internet access, just hit about 500 hurdles. Namely, parent company Alphabet has instructed the division to cut its workforce in half, reducing its number of employees from 1,000 to 500, according to The Information. The news comes in the wake of reports that Google Fiber […]
Instagram’s new Stories feature took, shall we say, some inspiration from Snapchat. Instagram’s move served to demonstrate that there’s very little that’s proprietary about certain social media features – and Apple seems to have noticed. According to a report from Bloomberg, the company is looking to launch a new social media app that takes cues […]
YouTube is working on a new social networking service as well, according to VentureBeat. Called Backstage, the service would enable users to share videos, photos, text posts, links, and polls with their subs. VentureBeat reports that the service is slated to launch by the end of 2016 – possibly as early as this fall – […]
BuzzFeed is reorganizing. As first reported by Vanity Fair, the company will separate into two departments, BuzzFeed Entertainment Group (BFEG) and BuzzFeed News. Under the reorganization, BuzzFeed will directly integrate its video production teams with both divisions. (“In this new structure, video won’t be the job of just one department,” CEO Jonah Peretti wrote in […]
YouTube launched a number of updates to its TV app. The app will now present users with 14 content tabs at the top of the screen, with categories including sports, news, music, and comedy. (Previously, the content categories were hidden in the menu bar.) Below each of the new content tabs is a “top stories” […]
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