YouTube may be an unstoppable ad behemoth, but the company just lost a fairly well-known ad client: The British government. The U.K. has suspended ads from running on the Google-owned video platform, citing concerns that its spots have been running alongside content from extremists and hate groups. (The U.K.’s BBC, The Guardian, and Channel 4 […]
Machinima is losing its CEO. Chad Gutstein is leaving the gaming-oriented digital media company “to pursue entrepreneurial projects.” Warner Bros., which has owned Machinima since last year, has named Russell Arons, previously the SVP of Worldwide Marketing at Warner Bros Interactive Entertainment, to serve as Machinima’s GM. Warner Bros. says that Gutstein will stay with […]
Google is undertaking new efforts to downrank offensive search results. Under new guidelines, the search giant is tasking contractors with flagging content such as violent hate speech, racial slurs, graphic violence, and explicit information about how to carry out criminal activities. While the contractors’ flags won’t automatically downgrade search results, the goal is to get […]
Twitter has officially joined the 2017 Digital Content NewFronts, the advertiser-oriented events that certain digital media companies use to compete with TV networks and the Upfronts. It’s the first time in Twitter’s history that it’s participated. It makes sense: Only in the last year or so has Twitter taken strides toward becoming a true original […]
Verizon and CBS Corp. have inked a new multi-year carriage agreement. The deal covers retransmission consent for all CBS-Owned stations, including Showtime, CBS Sports Network, and CBS-owned The CW affiliates. So how’s that news of interest to Cynopsis Digital readers? According to the companies, Verizon will provide access to live authenticated streaming on the CBS […]
If you can’t beat ‘em…take on high-profile leadership roles within their organization? Units of the media agencies WPP, Omnicom, and Publicis have signed on as charter members of AdBlock Plus’s Acceptable Ads Committee, a new body designed to take over the ad-blocking company’s Acceptable Ads program. Publishers including Conde Nast, Dennis Publishing, TED Talks, Leaf […]
Yet another media company is about to test the Snaphat-as-original-content-platform waters. Like NBCU, A+E Networks, and others before it, Vice Media has entered into a deal to produce exclusive short-form content for the ephemeral messaging app. The first such show will be Hungry Hearts with Action Bronson, a new dating series hosted by the titular […]
According to new projections from research firm eMarketer, Google’s share of the search ad market is expected to grow over the next few years. That’s right – grow. The tech giant already held 75.8% percent of the market by the end of 2016, taking in $24.6 billion in revenue from search ads alone. EMarketer projects […]
Not too shabby as far worst-case scenarios go. A new regulatory filing from Yahoo reveals that, after the company’s acquisition by Verizon closes, CEO Marissa Mayer will receive about $23 million if she’s fired or leaves for good cause within a year. Also revealed in the filing: Former IAC CFO Thomas McIerney is slated to […]
As detailed in a report from Adweek, Facebook is getting set to launch a major business-to-business advertising effort. Starting March 16, the social giant will launch a campaign urging marketers to invest more dollars in mobile video ads, and, more generally, to create more ads that are geared toward audiences viewing in a mobile […]
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