Hulu’s upcoming live TV service has something in common with YouTube’s: Neither of them will feature MTV, Comedy Central, or any other Viacom networks, at least to start. Hulu’s decision to move forward without a Viacom carriage deal was first reported by Bloomberg. The news comes shortly after the licensing deal between Viacom and Hulu […]
Amazon just rolled out a new video ad product. Simply called Amazon Video Ads, the out-stream ad format is now available to advertisers working within the Amazon Media Group. The multi-platform format enables advertisers to run an autoplay feature in videos as Amazon shoppers browse. The ads are automatically muted, but customers can choose to […]
Last year, NBCUniversal and Vox Media formed Concert, a premium ad network designed to let marketers reach around 200 million online consumers. Now the network has a new advertiser: Conde Nast. The publishing company’s properties include GQ, Vanity Fair, Vogue, and The New Yorker. “Our goal always is to deliver for our marketing partners scalable, […]
Snap Inc.’s shares have taken a hit in the days since its explosive IPO, with stock analysts almost universally insisting that the company is overvalued. One of the reasons for that: There’s nothing to stop other companies from copying Snapchat’s core features. Case in point: Facebook just added a Snapchat Stories clone directly to its […]
Forbes.com has launched a mobile site inspired by Snapchat, mimicking the look and feel of Snapchat Stories. Designed like an app, the mobile format, called Cards, lets readers swipe through stories, which display a large image and headline, as well as video, infographics or quizzes. When readers want to look at the full story, they […]
Snapchat just launched a second season of its in-house political news show, Good Luck America, an attempt to help millennials make sense of what’s happening in politics (good luck with that). Former CNN correspondent Peter Hamby hosts.
Time Warner’s Turner and Warner Bros. are partnering on a new standalone domestic premium video subscription service called Boomerang, featuring the Hanna-Barbera, Looney Tunes and MGM animation library of over 5,000 titles. The service will be ad-free and launch domestically on Web, iOS and Android devices for $4.99 per month or $39.99 annually.
A+E Networks will be expanding its use of audience targeting following the initial test last year of its A+E Precision offering with select advertisers. The company says it will expand Precision to include programming on Viceland and will use it for multiplatform campaigns across linear, digital VOD and over-the-top delivery.
Some problems are easy to anticipate. Then there are those that are just hard to see coming. According to a fascinating new report from the Wall Street Journal, Mark Zuckerberg and company have found themselves blindsided by the amount of live-streamed violence that’s been broadcast through Facebook Live. (There have been at least 50 such […]
“TV Everywhere” has never been TV-for-everyone. Just ask CNN. As first reported by Variety, the news net is shifting strategy with its CNNgo digital platform. Long conceived as an extension of its TV network, CNNgo – which launched three years ago – has always been available only to pay-TV subs. But now the network is […]
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