For most companies that launch a streaming service, reaching cord-cutters is goal number 1. Not so for AMC Networks. According to a report from Reuters, the company is planning to launch an ad-free SVOD service featuring programming from its flagship AMC channel; it would cost $4.99 – $6.99 per month, and require that users subscribe […]
The Association of National Advertisers has apparently taken its Hippocratic oath. In an advisory message referencing Google’s YouTube, ANA CEO Bob Liodice stated that the first goal for any platforms used by brands must be to “do no harm.” The ANA’s message, which was sent out to its members on Friday, comes after a slew […]
IMDB may soon be more than just a site you use to remind yourself who Stephen Tobolowsky is. The Amazon-owned film and TV database has been quietly working on its own streaming service, according to a report from VideoInk. IMDB is reportedly in talks with digital-first studios and publishers, looking for long-format projects and […]
The Republican-controlled senate just voted to swat down sweeping FCC privacy rules that would have forbidden internet service providers from using customer data in targeted ads without permission. When the FCC passed those rules on a 3-2 vote last October, the agency was controlled by Democrats. Now it very much isn’t. In other words, without […]
Smartphone usage has doubled in the past three years, and since 2014 has driven all of the growth in digital media time spent, according to comScore’s just-released “Cross-Patform Future Focus 2017” report. Mobile represents almost 7 in 10 digital media minutes, with smartphone apps alone accounting for half of all digital time spent. “Mobile time […]
Archer: Dreamland, the eighth season of the FXX’s animated comedy series, lets fans solve cases alongside Detective Sterling Archer with the newly launched “Archer, P.I.” app. The multiplatform augmented reality app encourages fans to interact with Archer: Dreamland on screen and with real world objects to win prizes and solve cases. Once the season starts […]
Snapchat parent Snap Inc. has already inked a number of original content deals, with partners ranging from publishers like Vice to TV companies like NBCU and A+E Networks. The latest on the list is MGM Television, which just announced a deal to produce short-form originals for Snapchat’s Discover platform. It’s Snap’s first deal with a […]
Google has announced some new brand safety policies meant to insure that ads don’t inadvertently appear alongside offensive or extremist YouTube content. The move comes shortly after some high-profile advertiser withdrawals, including the U.K. government. (Once an entire country abandons you, you know it’s time for some changes.) The company said that it would alter […]
When it comes to the major players in AR, Apple has often been left out of the conversation. That’s not going to last. According to a new report from Bloomberg’s Mark Gurman, Apple’s efforts in augmented reality are extensive and well underway. Gurman reports that the tech giant is working on AR glasses, and will […]
Just as Yahoo did last week, BuzzFeed has decided to vacate its spot in the 2017 Digital Content NewFronts, the series of advertiser-oriented events that select digital media companies use to compete with TV networks and the Upfronts. BuzzFeed had participated in the NewFronts for three years running, starting in 2014. This year, BuzzFeed says […]
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