Viewability isn’t always all it’s cracked up to be. According to data from Integral Ad Science, 57 percent of display ads were in bire for only one second last month. IAS, a fraud and viewability specialist, also found that the average length that a desktop display impression was in view fell from 9.8 seconds […]
No SVOD service can hope to succeed in nearly 200 countries without greenlighting a whole lot of local-language content. Next up for Netflix is a Turkish-language original series, the first in the company’s history. A historical drama set in Istanbul, the series is inspired by the legends and history of the Ottoman Empire, according to […]
Facebook is certainly taking its original content efforts seriously. Reuters reports that the social giant is ready to pay much as $250,000 per episode for longer-form video originals, which the company would own outright. Facebook also reportedly plans to spend somewhere between $10,000 and $35,000 per episode for short-form content, which it might license on […]
Microsoft is ready to compete in earnest with Amazon’s Twitch. The company has relaunched Beam, the video-game live-streaming platform it bought last August, under the name Mixer. Along with the new name come some new features, including the ability to combine as many as four streams into one experience, as well as a mobile streaming […]
Netflix doesn’t release a lot of viewership data, but when it does it can be pretty intriguing. According to a new analysis from the streaming giant, which took a look at customer viewing behavior in 22 countries over a period of six months, viewers’ content preferences vary depending on what time of day it is. […]
Pinterest has added auto-play video ads to search results and user feeds. To start, Pinterest is testing the new auto-play format with brands including Adidas, Toyota, L’Oreal, Visa, and Universal Pictures. The company says it plans to open the format to all advertisers “in the coming months.”
Facebook is opening up its data to publishers. The social giant has launched a beta version of Audience Direct, a new product designed to help digital publishers sell targeted video ads using Facebook’s location and demographic data. Facebook is betting that publishers using Audience Direct can hit their intended demos more precisely – and therefore […]
Anytime Instagram rolls out a new feature these days, there’s a good bet it’ll be reminiscent of something Snapchat did first. Case in point: Facebook’s photo and video app is now launching hashtag- and location-themed Stories. For instance, a photo or video tagged with the “Boston” locations sticker could appear in a location-based Story alongside […]
It’s been quite the odyssey, but Verizon’s acquisition of Yahoo is finally expected to close in mid-June, according to Verizon CEO and Chairman Lowell McAdam. McAdam broke the news in Boston, at J.P. Morgan’s Global Technology, Media and Telecom Conference. He let slip one other notable tidbit as well: Once the deal is finished, Verizon […]
Just how robust is the U.S. virtual reality industry? That depends on how you define VR. In a new study, eMarketer finds that over 22 million people living in the U.S. will experience VR monthly in 2017; the number is pegged to more than double by 2019, hitting 49 million. However – and this is […]
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