Microsoft re-launches Twitch competitor

Microsoft is ready to compete in earnest with Amazon’s Twitch. The company has relaunched Beam, the video-game live-streaming platform it bought last August, under the name Mixer. Along with the new name come some new features, including the ability to combine as many as four streams into one experience, as well as a mobile streaming app. Aside from Twitch, Mixer also has to compete with YouTube, which has been seeing increased engagement when it comes to game-streaming. Mixer is hoping to set itself apart through interactivity; as compared to the other two platforms, it grants audiences a greater degree of direct impact on streamers’ game play. To that end, Mixer has given developers tools to add interactive live-streaming elements directly to games.

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