CNN is rolling out CNN Travel, a vertical site that will provide travel recommendations for families planning getaways. It will include illustrated city guides of world capitals ranging from Dubai to New York, with suggestions on where to eat in certain locations. On the way: podcasts, a live events business and more video.
Facebook is launching two new tools to help marketers optimize their ads to target the people most likely to buy their products. The first, Value Optimization, uses prior purchase data to estimate how much money a person might spend in an advertiser’s store over a seven-day period. The tool then adjusts the advertiser’s campaign to […]
Netflix heard the outcry from fans about the June 1 cancelation of Sense8, including a #RenewSense8 campaign and petition – but the decision stands. “We wish we could #BringBackSense8 for you,” said the streaming service in a statement. “The reason we’ve taken so long to get back to you is because we’ve thought long and […]
Home renovation/remodel platform Houzz is getting an addition. The company is raising $400 in new financing led by Iconiq, reports Recode. Last fall Houzz introduced a tool that uses home photos to direct users to comparable products, and added an AR feature to its mobile app that shows what a piece of furniture might look […]
Procter & Gamble has added MediaMath to its roster of demand-side platforms, less than a month after the packaged-goods giant parted company with Audience Science. Earlier this week, MediaMath acknowledged a $175 million credit facility led by Goldman Sachs.
The second annual Tomorrow’s News survey by Reuters shows that news consumers are becoming more savvy, wary of sensationalism and are more likely to fact check their news with other providers. Among the 1,711 Reuters.com user respondents, 83% said they tend to trust well-known news brands and always check the accuracy of shared news from […]
Verizon confirmed that it’s begun testing “new advanced TV features” for its Fios service. A select group of customers and employees are taking part in the trial. Official details are scant, but earlier this week DSL Reports said that Verizon was trialing an IPTV service, with beta testers receiving a free year of broadband, TV […]
The Axios report wasn’t wrong: Bozoma Saint John is officially leaving Apple, where she served as Head of Global Consumer Marketing for Apple Music and iTunes. Her destination, it turns out, is Uber; she’ll serve as the company’s Chief Brand Officer. (And boy, does the company have to work on its brand right […]
Pinterest just raised a whole lot of money. The company took in $150 million in venture funding from a group of existing investors. Pinterest’s share price remains the same as it was two years ago, while the company’s valuation has risen to $12.3 billion. (Pinterest was valued at $11 billion as of April 2015, but […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.