Despite Snap Inc’s Wall Street struggles, major TV conglomerates don’t seem to be worried. Time Warner is the latest company to cut a short-form content deal with Snap, and this one’s a biggie. Valued at $100 million, the partnership will see Time Warner produce as many as ten original shows for Snapchat per year. (The […]
Back in March, reports surfaced that ads from major brands had been cropping up on extremist YouTube videos. Three months later, YouTube is still cleaning up the mess. The Google-owned video giant will place warnings on such content, making sure it isn’t monetized or recommended. The company is also placing more engineering resources into the […]
In the latest sign that Apple is getting serious about original content, the tech giant has named Sony Pictures Television Presidents Jamie Erlicht and Zack Van Amburg to oversee global video efforts. Apple hasn’t fully detailed their job descriptions just yet, but the hires come just as the tech giant is launching its first original […]
Amazon Channels is tacking on some new services. The Amazon video service, which offers Prime members access to premium TV Everywhere services from the likes of HBO and Showtime, will now let users log into networks’ standalone streaming apps as well. Instead of entering one’s pay-TV credentials to gain access to an app, users will […]
Snap Inc. has had a rough go of it lately. The Snapchat parent’s stock fell to its IPO price of $17 per share – the first time that’s happened since the company went public in March. Snap’s stock reached a high of $27.09 per share, but that was the day after Snap’s March 2 IPO.
Viacom announced the formation of what it’s calling the Advanced Advertising group. Focused on advanced analytics and ad product innovation across all platforms, the team will be headed up by Bryson Gordon, who previously led Viacom’s Data Strategy efforts. His new title will be EVP of Advanced Advertising. The team working under him will include […]
Is Amazon Video’s viewership catching up with that of Netflix? Maybe to some extent – in Europe, anyway. Research firm Parrot Analytics took a look at data for 20 major European markets, finding that Netflix content saw 45% more demand than Amazon content between January and April. That may sound like a big gap, but […]
Smosh is about to lose one of its two founding members. Anthony Padilla confirmed that he is leaving the YouTube comedy group – which has been active for the past eleven years – in order to pursue other projects. Smosh is the most successful content brand operating under digital media group Defy Media, having pulled […]
It’s finally done. Verizon has officially completed its $4.48 billion purchase of Yahoo’s core internet business. The sale comes almost a year after Verizon and Yahoo initially agreed on the acquisition. The deal was almost derailed earlier this year, after revelations that Yahoo had been the victim of massive data breaches on more than one […]
This is a big deal. YouTube has reached a multi-year deal with the American Society of Composers, Authors and Publishers (ASCAP). Under the agreement, YouTube and ASCAP will institute new data-sharing practices. Google has often been at odds with artists and record labels in the past; YouTube is a haven for pirated music, which means […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.