That’s a mighty big number. The EU’s European Commission just hit Google with a $2.7 billion antitrust fine. The Commission accused the tech giant of promoting its own shopping service at the top of its search results, at the expense of competitors. By an enormous margin, it’s the largest fine that the regulatory body has […]
Dish Network and its Sling OTT service are wading deeper into selling ad inventory via programmatic auctions, enabling it to sell some addressable ad impressions to advertisers for live, linear and on-demand programming. In addition, some on-demand ads delivered to Dish Network viewers on digital devices can also be included in some of the auctions.
Facebook has been making the rounds in Hollywood seeking scripted TV programming that would appeal to viewers ages 13-34, according to The Wall Street Journal. The social behemoth apparently wants to secure programming that avoids politics, news, nudity and rough language. The Journal cites sources as saying that in meetings with the likes of Creative […]
In effort to sign up more corporate accounts for its G Suite software, Google will stop scanning the contents of Gmail messages in order to place relevant ads within the emails. Free Gmail will continue to contain ads but they will be placed based on other information Google has about users.
When he’s not thinking about self-driving cars or space exploration, Elon Musk is apparently pondering the music business. Recode quotes sources as saying that Tesla is considering creating its own streaming service and has been talking to all of the major music labels. As for why the company doesn’t just integrate with existing services like […]
YouTube just stepped up its VR game. At Vidcon, the Google-owned video giant announced the debut of VR180, a new 180-degree VR video format. In addition to Google’s own Daydream and Cardboard viewers, the videos will be compatible with Sony PlayStation VR headsets. Unlike 360-degree videos, 180-degree vids don’t feature any imagery behind the viewer. […]
Snapchat parent Snap Inc. has been getting more aggressive when it comes to acquisitions. According to reports, its latest purchase is Zenly, a French startup focused on social mapping. Snap will reportedly use the company to power Snap Map, a recently launched feature that allows users to share their locations. The news was first reported […]
Virgin Mobile hopes to change the dynamics of the U.S. mobile phone market by connecting with Apple phone users. Virgin will give people with an iPhone one year of unlimited talk, text and data for just $1 if they purchased their phone from either the Apple Store or the company’s website. Meanwhile, Virgin Mobile will […]
Twitter’s Periscope is giving users another way to express support for their favorite live streamers: they can help pay them. Users can buy a virtual gift product called Super Hearts, with some of the revenue going to the streamers. Super Heart givers are incentivized to give because they will be listed in order of their […]
Ad giant Dentsu Aegis Network announced a new investment in Gleam Futures, a digital talent management company based in the U.K. Gleam represents about 40 YouTube stars, including Zoella (11.8 million subscribers), Caspar Lee (7.2 million) and Marcus Butler (4.6 million). All told, Gleam’s creators have roughly 60 million subscribers between them. The financial terms […]
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