Ad tech company Sizmek has reached a deal to acquire programmatic marketing platfortm Rocket Fuel. Sizmek is paying $145 million for the company. The two companies say that they’ll now serve over 3,600 agencies and 20,000 advertisers. The acquisition is expected to close in Q3. The combined company will be one of the biggest independent […]
It’s good to be Netflix. The streaming giant smashed subscriber expectations for Q2 of 2017, adding 5.2 million overall streaming subs. Wall Street analysts had predicted 3.2 million new subscribers – roughly in line with the guidance that Netflix issued back in April. Netflix also reported $2.79 billion in revenue, along with a net profit […]
Another industry giant may soon leap into the social messaging fray. AFTV News reports that Amazon has begun to survey customers about a new messaging service called Anytime, asking customers which features are most important to them in a messaging app. (The Amazon-focused news site published screenshots revealing the product’s name and some of […]
If the AT&T/Time Warner deal gets final approval, it looks some major reorganization is in store. News outlets including Bloomberg, Reuters and The Wall Street Journal report that, once the acquisition is completed, AT&T plans to separate its media and telecommunications businesses, with each unit run by its own CEO. For the media division, that […]
Exorbitant headset prices have always been a major impediment to mass adoption of VR. That’s why, slowly but surely, Facebook is making the Oculus Rift and its accessories more affordable. The company is introducing a new bundle that includes the Rift headset, along with compatible Touch controllers, for $499. (As part of a 60-day promotion, […]
Wowza. A according to a new study led by Morgan Stanley analyst Ben Swinburne, the net value of Netflix’s current content slate stands at $11 billion. That’s more than a number of linear TV giants, including Time Warner ($10 billion), Viacom ($4.9 billion), Discovery Communications ($2.4 billion), and others. Yet Netflix may not be getting […]
Bloomberg reports that Facebook is working on a low-cost standalone VR headset, to be released by Oculus sometime in 2018. (Well, low-cost by VR standards: It’ll sell for $200.) The headset, which won’t require a high-end computer or mobile phone, appears to be separate from the higher-end standalone headset project that Facebook announced earlier this […]
Apple is known for being extremely protective of its customers’ data. But, in the interest of doing business in China, the tech giant is giving up some control. In order to comply with a new Chinese cybersecurity law, Apple as agreed to begin storing all data for Chinese customers with a government-owned company. Apple itself […]
Ouch. As of Wednesday, Snap Inc.’s shares had sunk to 10% below its initial $17 IPO price, selling at just over $15 per share. The dip followed a Tuesday research note from analysts at Morgan Stanley (one of Snap’s primary IPO underwriters) which downgraded their target price from $18 to $16 per share. Led by […]
Twitter has named Ned Segal as its new Chief Financial Officer. Segal most recently served as SVP of Finance at Intuit; previously, he’d held various roles at Goldman Sachs for close to 17 years. Segal didn’t come cheap; according to an SEC filing, in addition to a $500,000 annual salary and $300,000 signing bonus, Twitter […]
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