Wowza. A according to a new study led by Morgan Stanley analyst Ben Swinburne, the net value of Netflix’s current content slate stands at $11 billion. That’s more than a number of linear TV giants, including Time Warner ($10 billion), Viacom ($4.9 billion), Discovery Communications ($2.4 billion), and others. Yet Netflix may not be getting as much bang for its buck as those other companies. According to Swinburne, Netflix generates roughly $1 of revenue per dollar of net content value. For old guard entertainment companies, it’s $2 to $4. On the whole, Morgan Stanley’s analysts were bullish on the streaming giant, raising their price target on Netflix’s stock from $175 per share to $185 per share.