For the first time, digital ad revenue is surpassing traditional TV revenue. According to new research from Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, online advertising revenue climbed 17 percent to $42.8 billion in the U.S. last year, compared to the $40.1 billion generated from TV advertising. Although mobile ad spending increased by 17 percent to […]
PBS Digital Studios officially joined the Digital NewFronts this week, announcing an event scheduled for May 5. Cynopsis asked PBS Digital Studios Senior Director Matt Graham what PBS has on tap. There are more publishers at the NewFronts this year than ever before. Why do you think that is? For many brands, it demonstrates that […]
HLN has a new partnership with Twitter, it was announced at the net’s Upfront yesterday, in which HLN will use the service to post Twitter data live on air during Morning Express with Robin Meade. The network is also developing a product called the Twitter DVR, which will place the best tweets from TV premieres […]
EXCLUSIVE: When it comes to MTV and award shows, the network is known for fostering some major social media buzz. At this year’s MTV Movie Awards on April 13th, MTV is introducing the Tumblr War Room and Mr. GIF as well as revamping its previous All Access Live experience. The Tumblr War Room enlists well-known […]
One of the first projects from the new CNN Digital Studios is a news show built for Twitter. Called Your 15 Second Morning, the show will take on a similar format to Now This News (owned by NBCU) with bite-sized clips. CMO Today reports that that CNN DS has also lined up Dave Franco […]
DailyMotion debuted a new original web series called Jump Outs at the MIP Digital Fronts event in Cannes, France yesterday. The half-hour reality show pits contestants against elite police units known as Jump Out Boys. “We want the show to have the irreverent feel of a videogame like Grand Theft Auto, scored with hip-hop music, […]
The 18th Annual Webby Awards nominees were announced yesterday, with Conde Nast Entertainment leading the trail across all video categories with 14 noms. Vice Media tallied up 11 nominations, The New York Times earned ten, Google, BBC and PBS came in with nine each and Funny or Die scored eight. Viral ad nominees include […]
The latest study from video-delivery firm Qwilt shows that Amazon’s Instant Video is the third largest video site in March, behind Netflix (57.5 percent) and YouTube (16.9 percent). Although it’s sitting at a modest 3%, Amazon is still beating out Hulu (2.8 percent). This number may rise considerably, since this data was collected before […]
Google‘s next move may be a set-top TV device, called Android TV. The Verge reports Google is planning to compete with Roku and Amazon‘s Fire TV set-top devices in more head-to-head fashion than its beloved $35 dongle, Chromecast. Android TV will be geared to content recommendations outside of the usual click-through-app interface experience that […]
The MIP Digital Fronts kicked off yesterday in Cannes, France yesterday. For the first international digital content marketplace for distribution, production and acquisition of high quality original content produced for the web, MIP snagged Comedy Gives Back‘s CEO, Amber J. Lawson as host. Lawson shared with Cynopsis what she predicts will be the major trends […]
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