First MIPTV host dishes on trends for the week

The MIP Digital Fronts kicked off yesterday in Cannes, France yesterday. For the first international digital content marketplace for distribution, production and acquisition of high quality original content produced for the web, MIP snagged Comedy Gives Back‘s CEO, Amber J. Lawson as host. Lawson shared with Cynopsis what she predicts will be the major trends during this week’s events:

01)  Rolling up of the multi-channel networks into traditional broadcasters, ala Disney‘s Maker Studios acquisition and AwesomenessTV‘s purchase of Big Frame.
02)  The democratization of content: Think House of Cards or the Amazon audience–driven pilot and series process.
03)  New YouTubers: The first generation of YT stars are “all grown up,” with Shay Carl (1,201,445 subs) slowing down from production, Ray William Johnson (10,798,322 subs) stopping his hit show Equals Three and Shane Dawson (5,734,661 subs) moving into TV and film. Who are the new wave of ‘tubers?
04)  The rise of the mega channel: Just look at PewDiePie, Smosh and Fine Brothers.
05)  Brands as content creators: The space has finally come full circle, and brands are reasserting themselves as content creators.

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