HLN teams up with Twitter for network makeover

HLN has a new partnership with Twitter, it was announced at the net’s Upfront yesterday, in which HLN will use the service to post Twitter data live on air during Morning Express with Robin Meade. The network is also developing a product called the Twitter DVR, which will place the best tweets from TV premieres alongside replays and digital video. Finally, HLN is joining the Twitter Amplify sponsored video-clip program. HLN has recently rebranded as “the social TV network for the millennial”…

… online talk show What’s Trending, multi-channel network MiTu and YouTube star Jessica Edwards (TheCarolinasFinest) are joining HLN. What’s Trending will create a weekly program hosted by its current star, Shira Lazar. MiTu is creating Wkly M@shup with Chuey Martinez for HLN, based on the MCN’s current web series El Show w/Chuey Martinez. Edwards’ new reality show 2 Spouses, 3 Houses will use couple’s social profile to pick out the perfect home for them.

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