Apple plans to make rapper Dr. Dre “the first billionaire in hip hop” (according to him) when it purchases his electronics and music empire, Beats, in its largest acquisition yet for $3.2 billion. USA Today reports the company was originally started with music producer Jimmy Lovine in 2008, and was ironically meant to be a […]
Netflix will present four new documentary series: Battered Bastards of Baseball on July 11, Mission Blue on Aug. 15, E-Team and Print the Legend. Netflix began distributing docs last year, starting with Academy award nominee The Square. As expected, the streaming service also raised prices, now charging members $8.99 a month (instead of $7.99). However, […]
This year’s Super Bowl may have been the most-viewed live stream ever in the U.S., but it appears the Big Game fell flat when it came to the number of commercials shared on social media. Unruly unveiled The Science of Sharing 2014 yesterday, a study showing the Bowl ads missed the mark when it came […]
Digital video network Ora.TV signed up William Shatner as a development partner, landing them exclusive rights, starting June 23, to new eps of the actor/spokesman’s web series, Brown Bag Wine. Shatner will also produce new content for the network. Ora.TV currently has deals with Larry King and his show, Larry King Now, as well as […]
THE Interactive Advertising Bureau (IAB) held its Digital Content NewFronts Insights Luncheon yesterday in New York, and revealed findings from its 2014 Original Digital Video Study, buttressed by presentations from Tremor Video, YuMe, Unruly Media and more. IAB says that one in five American adults watch original digital video each month, or 52 million per […]
Mobile game company King Digital Entertainment (Candy Crush) took a serious beating on Wall Street after its first earnings called since the March IPO reported that game players had decreased from 12.2 million in fourth quarter 2013 to 11.9 this quarter. Bloomberg reports the stock initially increased three percent, and then fell 14 percent, although […]
Maker Studios was quick to embrace its new Disney relationship, which was described as a “natural fit” by Chief Content Officer Erin McPherson at its NewFront event in the Liberty Theatre yesterday. The presentation showcased all of the MCN’s biggest hit brands such as the newest Epic Rap Battles of History video; even CEO Ynon […]
PBS Digital Studios held its first NewFront presentation at the Hudson Theatre yesterday, showcasing six of its current 30 online series and introducing four new shows. Senior Director of PBS Digital Studios Matt Graham discussed the 13-34 age range that are primarily watching its content after showing a special Idea Channel (1.7 million monthly views […]
Netflix original Orange Is The New Black has been renewed for a third season. The second season will premiere 13 eps on the streaming service on June 6.
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.