“Start the movie!” Vice execs shouted at the Sunshine Cinemas before the lights dimmed for its NewFront presentation on Friday afternoon. The company, known for its grit and male millennial focus as the “CNN of the Streets” kept the event short and to the point, with CEO Shane Smith noting, “Content is what we stand […]
YouTube make-up star Michelle Phan kicked off Endemol Beyond USA’s NewFront presentation at The Monarch on Friday to announce that she and her women’s MCN FAWN (For All Women Network) will collaborate with Endemol to co-create new originals and mentor new talent for the young digital platform. “Michelle’s global following and her outstanding onscreen and […]
Fresh from its announcement of signing on with Google Preferred, DigitasLBi presented its NewFront yesterday at the Skylight Modern. The theme of the afternoon was “fearlessness” (see Digital Spotlight below) and how to lead a brand to greatness. Plenty of people were on hand to support the message, including LinkedIn‘s Dan Roth, Puma‘s Remi Carlioz, […]
YouTube’s top dance network DanceOn announced new shows from So You Think You Can Dance executive producer Nigel Lythgoe. Dance School Diaries will premiere in June as a docu-series following four teens and their families who participate in the prestigious ballet competition Youth America Grand Prix. Every Single Step (also out in June) is a […]
Hulu brought in an all-star cast (including Seth Meyers, Mindy Kaling, and band Capital Cities) to ramp up excitement and laughs at its morning NewFront presentation at the Hammerstein Ballroom. Hosted by Saturday Night Live cast member (and Awesomes voice) Cecily Strong, the show was a tight, professional presentation spotlighting options for advertisers, Hulu-style. CEO […]
Breaking Bad star Bryan Cranston kicked off the Crackle NewFront yesterday, introducing Tightrope, the comedy detective series he’ll be executive producing for the service. Crackle has also signed a video upfront agreement with Spark, part of the Publicis Groupe, that gives the agency and its clients access to premium video inventory across Crackle’s long-form network. […]
At its Brooklyn event, AOL announced sixteen original shows that will premiere throughout the year on The AOL On Network. AOL and Nielsen also revealed that AOL has signed on to participate in a beta that will provide TV-comparable audience measurement across all of AOL’s new series. The Nielsen beta will deliver GRPs (gross ratings […]
The word from Bloomberg is that Vevo is exploring the idea of putting itself up for sale. Vevo LLC’s four owners are said to be “close to hiring Goldman Sachs Group Inc. to explore sale options.” The company currently has offers from DreamWorks Animation SKG Inc., Liberty Media Group, and a joint venture between AT&T […]
BuzzFeed made sure to show just how profitable and shareable “cute” and “LOL” are at its NewFront. Kicking off the presentation at the SVA Theater in New York with the viral hit “Sad Cat Diary,” EVP of Video Ze Frank talked about “using data and analytics to help make our content makers get better… we’re […]
Chelsea Handler’s contract with NBCUniversal’s E! is up at year’s end and she will be leaving the network. According to the New York Post, Handler is close to signing a deal with Netflix to distribute her next show. Handler, of course, got a lot of press recently when she went on Howard Stern’s show and […]
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