Good news, marketers: a new study from Omnicom Media Group’s Annalect found that a third of binge TV viewers (defined as watching at least three shows in a session) don’t mind seeing ads if it lowers their subscription rate and that the ads actually provided a nice break during their session. In addition, bingers are […]
YouTube is getting serious about premium content, according to Reuters. The video hub is in talks with independent and Hollywood producers to fund programming in an effort not only to bring in complementary higher profile advertising, but also to push its three-year-old $100 million dollar effort forward. “Over 115 of the channels launched as part […]
A study from Facebook, lifestyle site Refinery 29 and Adaptly reveals that when it comes to digital advertising, sequencing ads will more likely lead consumers to a purchase than a sustained call-to-action message (CTA). Sequencing ads for Refinery 29 that were placed on Facebook’s users newsfeeds translated to 87 percent view-throughs, and conversion of 56 […]
As announced at this year’s NewFronts, Crackle’s next original series Sequestered will premiere on Aug. 5. The series features stars Jesse Bradford (Bring It On), Summer Glau (Terminator: The Sarah Connor Chronicles) and Patrick Warburton (Rules of Engagement) in a story about a jury isolated in a hotel while deliberating a high-profile murder case. After […]
Comedy Central’s South Park has joined the Hulu roster on an exclusive basis, the streaming service announced at the Television Critics Association summer press tour over the weekend. Additionally, Hulu renewed the original latino series East Los High for a second season. Original parody The Hotwives of Orlando will be available on July 15, and […]
The 66th Annual Primetime Emmy Awards nominations were announced yesterday, with digital networks Netflix, Crackle and Funny or Die all scoring spots on the list. Netflix reeled in a whopping 31 nominations, with House of Cards and Orange is the New Black receiving nods in the best drama and comedy series categories, respectively. HOC’s Kevin […]
5 MINUTES WITH… With 74 percent of consumers relying on social media to inform their purchasing decisions (ODM Group) and 90 percent of consumers trusting peer product recommendations (Nielsen), it’s no wonder that brands have flocked to “influencers” for help. Cynopsis sat down with SheSpeaks CEO Aliza Freud, an expert on word-of-mouth marketing to talk […]
CBS signed a deal with Netflix to air episodes of thriller Zoo, based on the James Patterson novel. The pact is worth more than the $1 million per episode Amazon is offering CBS for Under the Dome and Extant, according to The Hollywood Reporter. The series includes 13 episodes produced and written by Fringe’s Jeff […]
Vimeo revamped its video-creation app Cameo with a new music interface and artist discovery platform. “Given the integral role music plays in video, we were excited to focus our first big refresh since joining the Vimeo family last March on the music experience,” Cameo VP Matthew Rosenberg told Cynopsis. As part of the launch, Cameo […]
Music Vault made the largest live music video collection of 13,000 vids available to YouTube users yesterday. The concert footage spans from the last fifty years, with performances from The Who, Bob Dylan, Bruce Springsteen, Fleet Foxes and more. “We believe this content deserves to be seen by the largest audience possible, and our partnership […]
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