Google also announced a new Chromecast device. Like the first model, the updated Chromecast 2.0 will plug into the back of a TV set and cast content from the Chromecast app to the screen. But there are some significant updates. The new Chromecast features a revamped design, along with improved Wi-Fi and connectivity features . […]
Facebook made a big announcement just in time for Advertising Week. Using a new tool dubbed TRP Buying, the company’s trying to make it easier for advertisers to coordinate multi-platform ad campaigns across linear TV and Facebook. TRP, short for Target Rating Points, is a metric that Facebook uses for video ads on its platform; […]
Google’s got some ad-related updates of its own. The company announced that it will soon roll out Customer Match, a new service allowing advertisers to more closely target consumers. Advertisers will be able to upload email addresses, culled from their own promotional and customer lists, to Google’s advertising service AdWords. AdWords will then match those […]
It’s seeming more and more certain that YouTube will launch an ad-free paid subscription service – possibly as early as October. Google’s video site sent an email blast to YouTube content creators, suggesting dire consequences to those who don’t join the new subscription service: Anyone who doesn’t sign on to the new partner agreement by […]
Verizon’s Go90 mobile streaming service – currently being beta tested – debuts soon. New Form Digital is getting in on the act: Verizon called on the digital production company to develop and produce six scripted series for the service. Each series received a 12-episode order. The first premieres in October; a fantasy-adventure called The Fourth […]
Announced just yesterday at the Oculus Connect conference in Hollywood: The new Oculus-made Samsung Gear VR headset, created with the help of the Facebook-owned Oculus VR, will be available on Black Friday this November. The headset will cost $99 – half the price of Samsung’s last VR headset, which was made primarily for developers. The […]
After less than a year at the post, Dermot McCormack has stepped down as President of AOL Video and Studios. No word yet on the reason for the departure. McCormack’s exit comes at a sensitive time. AOL now oversees video production and distribution across its brands, including Tech Crunch and Huffington Post. The Internet company […]
If Amazon has its way, Transparent won’t be the only series winning them Emmys. Among the six pilots debuting this fall are comedies from the likes of Louis C.K. and Sacha Baron Cohen, and dramas from Dana Calvo and Steve Conrad. As is their precedent, Amazon will only greenlight well-received pilots for full series. Check […]
Earlier this month, Instagram introduced 30-second video ads. Now for some quick math: What’s 30 times 400 million? It’s an important question for advertisers, given that the Facebook-owned image- and video-sharing site just reached 400 million active monthly users. That’s some rapid growth; the company reached 300 million monthly users only nine months ago.
Apparently HBO has a pretty good sense of humor. As Cynopsis Digital noted yesterday, Emmy host Andy Samberg gave out working login info for a real HBONow account during Sunday’s broadcast. But as it turns out, that wasn’t intentional. According to Variety, the info only worked because, in the wake of Samberg’s announcement, HBO […]
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