Google to use advertisers’ email lists

Google’s got some ad-related updates of its own. The company announced that it will soon roll out Customer Match, a new service allowing advertisers to more closely target consumers. Advertisers will be able to upload email addresses, culled from their own promotional and customer lists, to Google’s advertising service AdWords. AdWords will then match those email addresses against users signed in to Google, and target ads toward them in YouTube, Gmail, and search. As Business Insider points out, it’s notably similar to Facebook’s Custom Audience feature.

 

Google also announced another advertising update: Its new service, Universal App Campaigns, will allow advertisers to run app-install ads across YouTube, Google Search, Google Play, and the Google Display Network. And that’s a pretty big change: In the past, ads calling for users to download apps have mostly appeared in other apps.

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