NBCUniversal announced its new go-to-market offering, One Platform, a structure advertisers will be able to use to leverage NBCUniversal’s content and scale, including over 110,000 hours of new original content in 2020 and a reach of 97 percent of people in the U.S. as well as half a billion people around the world in partnership with Sky.
“The future of our business is simple: it’s our audience. People are the center of everything we do. We know that viewers do not differentiate content by network, time or screen; instead, our fans see NBCUniversal as one giant home to the best stories, so that’s the mindset we’ll go to market with in 2020,” said Linda Yaccarino, Chairman, Advertising and Partnerships, NBCUniversal. “With One Platform, we’re following our viewers’ lead. Rather than rejecting the changes in consumer behavior, we’re reflecting it. And rather than pushing back on disruption, we will use it to power our business and redefine the entire marketplace.”
NBCUniversal’s One Platform includes:
- One Optimizer: .NBCUniversal will expand its optimization capabilities to provide a unified cross-platform optimizer based on reach/frequency objectives. Whether its traditional demos or more advanced custom audiences, this new offering will help advertisers extend the reach of their campaigns through more effective planning and delivery across NBCUniversal’s portfolio of linear and digital properties.
- One Plan: By optimizing across all-screens and all content, advertisers can now work with NBCUniversal to create one simple and streamlined plan for their media investment that ensures they are reaching the right audiences and creates more efficiency across every investment.
- One Delivery: NBCUniversal’s new system will unify the scheduling and trafficking of campaigns across linear and digital platforms concurrently, enabling more effective pacing and delivery.
- One Measurement: CFlight unified impressions across all screen providing advertisers a single metric to measure consumption behavior.
