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Cynopsis: DIGITAL
11/02/09
Good morning, it’s Monday, November 2, 2009, and this is your first early morning digital briefing.
The Writers Guild of America, East submitted a letter to the FTC on Friday expressing concern about “how difficult it is to create reliable, informative material in the face of unrelenting budget cuts,” cuts that are a direct result of news organizations trying to survive deep declines in traditional ad revenues. The statement was filed as a preamble to the union’s participation in roundtable workshops being held in December to discuss how journalism may survive in the digital age.
Dallas Cowboys owner Jerry Jones found a way to start monetizing those massive video screens in the new Cowboys Stadium. (You know – the ones that hang low enough to block punts.) Twentieth Century Fox spent the weekend promoting the fact that the latest trailer for James Cameron’s Avatar was featured on the screens during the Cowboys/Seahawks match-up. The trailer was also featured on Fox’s air, along with an exclusive 90-second spot carried by the Fox network and its affiliates.
Subscription-based anime site Crunchyroll completed an integration with media center software app Boxee, enabling Boxee users to access its library of content on broadband-connected television sets.
Call for Content: MovieSet.com, Lionsgate Home Entertainment and Tapout have launched a video contest in search of the next Mixed martial Arts Star. The winning entrant will win a walk-on role in an upcoming MMA movie and be flown to the set to hang out with all the MMA stars.
Top U.S. Online Video Ad Networks by Potential Unique Viewers – September 2009
Property Unique Viewers (000) Viewer Penetration
Total Internet : Total Audience 168,234 100.0%
Tremor Media – Potential Reach 72,882 43.3%
YuMe Video Network – Potential Reach 66,240 39.4%
BBE – Potential Reach 63,161 37.5%
Advertising.com Video Network – Pot. Reach 56,968 33.9%
SpotXchange Video Ad Network – Pot. Reach 55,726 33.1%
ScanScout Network – Pot. Reach 54,907 32.6%
BrightRoll Video Network – Pot. Reach 51,441 30.6%
Break Media Video Ad Network – Pot. Reach 47,804 28.4%
TidalTV – Potential Reach 40,108 23.8%
Digital Broadcasting Group(DBG)-Pot. Reach 26,921 16.0%
Source: comScore Video Metrix
The bad economy is taking its toll on the of the more resilient home entertainment brands in recent years. Nintendo announced that his profits fell by 52% during the first of half of FY 2009 to $768 million as sales fell by 34% to $6 billion. The company sold 5.75 million Wii consoles from April through Sept., down 43% from a year earlier. Nintendo recently cut the price of the console from $249 to $199.
Sony also suffered losses, reporting a net loss of $26.3 billion yen ($292 million) for Q2 2009 – its fourth straight quarter of losses. Sales fell by 20% overall to $18.26 billion, but Sony’s PS3 division showed some signs of life, exceeding 3.2 million units sold during the quarter. During a conference call with analysts, the company expressed excitement over upcoming sales of movies and TV shows on the new Wi-Fi connected PSP Go personal gaming device. “I think you are going to see a very strong take up rate for not only the device but also the revenues associated with this service,” said Sony EVP and CFO Robert Wiesenthal.
The launch of the fall TV season helped drive online video viewing to new highs, according to ComScore as Hulu jumped back into second place in terms of videos viewed. Perhaps even more impressive, Hulu users watched an average of 15 videos during the month, for an average viewing time of an hour and half. The average YouTube user watched 82.4 (much shorter) videos. US internet users who watch video online jumped from 81.6% to 84.4%, with the average viewer tuning into 9.8 hours of video during the month.
Top U.S. Online Video Content Properties by Videos Viewed – September 2009
Property Videos (000) Share (%) of Videos
Total Internet : Total Audience 25,979,089 100.0
Google Sites 10,436,413 40.2
Hulu 583,213 2.2
Fox Interactive Media 546,531 2.1
Viacom Digital 513,173 2.0
Yahoo! Sites 428,891 1.7
Microsoft Sites 420,023 1.6
Turner Network 353,408 1.4
CBS Interactive 214,326 0.8
AOL LLC 200,709 0.8
ESPN 166,866 0.6
Source: comScore Video Metrix
Top U.S. Online Video Content Properties by Unique Viewers – September 2009
Property Unique Viewers (000) Average Videos per Viewer
Total Internet : Total Audience 168,234 154.4
Google Sites 126,159 82.7
Fox Interactive Media 58,054 9.4
Yahoo! Sites 57,345 7.5
CBS Interactive 41,858 5.1
Viacom Digital 41,808 12.3
Microsoft Sites 39,381 10.7
Hulu 38,705 15.1
Facebook.com 31,180 4.5
NBC Universal 28,533 4.2
Turner Network 28,397 12.4
Source: comScore Video Metrix
The mobile phone market experienced a strong third quarter according to researcher IDC, turning a corner from previously dismal results. Mobile phone shipments totaled 287.1 million units worldwide in Q3 2009, down 6.0% from a year earlier, but up 5.6% from the second quarter. The North American market posted mixed results, boosted by strong sales of prepaid handsets, while Western Europe shoed strong signs of recovery across the board. Among mobile phone vendors, Samsung set a record for the quarter, shipping more than 60 million units.
Top Five Mobile Phone Vendors, Shipments, and Market Share, Q3 2009 (Units in Millions)
Vendor 3Q09 Shipments 3Q09 Mkt Share 3Q08 Shipment 3Q08 Mkt Share Year-on-Year Growth
Nokia 108.5 37.8% 117.9 38.6% -8.0%
Samsung 60.2 21.0% 52.0 17.0% 15.9%
LG Electronics 31.6 11.0% 23.0 7.5% 37.4%
Sony Ericsson 14.1 4.9% 25.7 8.4% -45.2%
Motorola 13.6 4.7% 25.4 8.3% -46.4%
Others 59.1 20.6% 61.5 20.1% -3.9%
Total 287.1 100.0% 305.4 100.0% -6.0%
Source: IDC Worldwide Quarterly Mobile Phone Tracker
Pizza Hut announced that its iPhone/iPod touch app that allows you to order delivery pies directly from your phone racked up more than $1 million in sales.
Online book rental service Booksfree.com announced the launch of Booksfree Mobile, a section of its popular book rental web site giving members access to the service from mobile web browsers. Subscription plans start at $10.99/month.
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Don’t panic people, but there are signs that some wind has been let out of Twitter‘s sails. Two of its biggest celebrities – Miley Cyrus and Stephen Fry – have soured on the service, for entirely different reasons. In the case of young Miley – star of Hannah Montana and daughter of country singer Billy Ray Cyrus – she had a very public break-up with the service last month, deleting her account as part of a grander attempt to regain her privacy. She even went to the trouble of writing a little rap ditty to explain it to her 2 million followers, then told a Chicago radio show last week “I think Twitter should just be, like, banned from the universe.” Then on Halloween night, actor and raconteur Fry tweeted that he too may have to give up on Twitter. “Too much aggression and unkindness around. Pity. Well, it’s been fun.” The bad feelings stemmed from Stephen being accused of being “boring” by one of his 935k followers. He now seems to have reconsidered, but moments like this remind us how ephemeral Twitter’s fame may be. How many other millions of followers may wake up one day and say, no mas? Twitter’s founders have put much energy into fighting against annoyances on the platform such as junk tweens and other spam, worms, glitches and viruses. But how do they fight against the sheer boredom of its users?
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
11.02.09
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