Monday, November 2nd, 2009

A CYNOPSIS MESSAGE FROM BLOOMBERG TELEVISION


 

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Cynopsis: DIGITAL

11/02/09

Good morning, it’s Monday, November 2, 2009, and this is your first early morning digital briefing.

The Writers Guild of America, East submitted a letter to the FTC on Friday expressing concern about “how difficult it is to create reliable, informative material in the face of unrelenting budget cuts,” cuts that are a direct result of news organizations trying to survive deep declines in traditional ad revenues. The statement was filed as a preamble to the union’s participation in roundtable workshops being held in December to discuss how journalism may survive in the digital age.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Dallas Cowboys
owner Jerry Jones found a way to start monetizing those massive video screens in the new Cowboys Stadium. (You know – the ones that hang low enough to block punts.) Twentieth Century Fox spent the weekend promoting the fact that the latest trailer for James Cameron’s Avatar was featured on the screens during the Cowboys/Seahawks match-up. The trailer was also featured on Fox’s air, along with an exclusive 90-second spot carried by the Fox network and its affiliates.
 

~ INNOVATORS & START-UPS ~

 
Subscription-based anime site Crunchyroll completed an integration with media center software app Boxee, enabling Boxee users to access its library of content on broadband-connected television sets.
 
Call for Content: MovieSet.com, Lionsgate Home Entertainment and Tapout have launched a video contest in search of the next Mixed martial Arts Star. The winning entrant will win a walk-on role in an upcoming MMA movie and be flown to the set to hang out with all the MMA stars.
 

~ DIGITAL ADVERTISING ~

 
Top U.S. Online Video Ad Networks by Potential Unique Viewers – September 2009
Property                                      Unique Viewers (000)     Viewer Penetration
Total Internet : Total Audience                  168,234                100.0%
Tremor Media – Potential Reach                   72,882                 43.3%
YuMe Video Network – Potential Reach          66,240                 39.4%
BBE – Potential Reach                                 63,161                 37.5%
Advertising.com Video Network – Pot. Reach 56,968                 33.9%
SpotXchange Video Ad Network – Pot. Reach 55,726                 33.1%
ScanScout Network – Pot. Reach                  54,907                 32.6%
BrightRoll Video Network – Pot. Reach          51,441                 30.6%
Break Media Video Ad Network – Pot. Reach  47,804                 28.4%
TidalTV – Potential Reach                             40,108                 23.8%
Digital Broadcasting Group(DBG)-Pot. Reach 26,921                 16.0%
Source: comScore Video Metrix
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
The bad economy is taking its toll on the of the more resilient home entertainment brands in recent years. Nintendo announced that his profits fell by 52% during the first of half of FY 2009 to $768 million as sales fell by 34% to $6 billion. The company sold 5.75 million Wii consoles from April through Sept., down 43% from a year earlier. Nintendo recently cut the price of the console from $249 to $199.
 
Sony also suffered losses, reporting a net loss of $26.3 billion yen ($292 million) for Q2 2009 – its fourth straight quarter of losses. Sales fell by 20% overall to $18.26 billion, but Sony’s PS3 division showed some signs of life, exceeding 3.2 million units sold during the quarter. During a conference call with analysts, the company expressed excitement over upcoming sales of movies and TV shows on the new Wi-Fi connected PSP Go personal gaming device. “I think you are going to see a very strong take up rate for not only the device but also the revenues associated with this service,” said Sony EVP and CFO Robert Wiesenthal.
 

~ TRENDS, RESEARCH, ETC.  ~

 
The launch of the fall TV season helped drive online video viewing to new highs, according to ComScore as Hulu jumped back into second place in terms of videos viewed. Perhaps even more impressive, Hulu users watched an average of 15 videos during the month, for an average viewing time of an hour and half. The average YouTube user watched 82.4 (much shorter) videos. US internet users who watch video online jumped from 81.6% to 84.4%, with the average viewer tuning into 9.8 hours of video during the month.
 
Top U.S. Online Video Content Properties by Videos Viewed – ­September 2009
Property                                Videos (000)     Share (%) of Videos
Total Internet : Total Audience 25,979,089        100.0
Google Sites                           10,436,413          40.2
Hulu                                           583,213           2.2
Fox Interactive Media                   546,531           2.1
Viacom Digital                             513,173           2.0
Yahoo! Sites                                428,891           1.7
Microsoft Sites                            420,023            1.6
Turner Network                           353,408            1.4
CBS Interactive                           214,326            0.8
AOL LLC                                     200,709            0.8
ESPN                                          166,866           0.6
Source: comScore Video Metrix
 
Top U.S. Online Video Content Properties by Unique Viewers – September 2009
Property                      Unique Viewers (000)  Average Videos per Viewer
Total Internet : Total Audience      168,234                      154.4
Google Sites                                126,159                       82.7
Fox Interactive Media                     58,054                        9.4
Yahoo! Sites                                  57,345                        7.5
CBS Interactive                              41,858                        5.1
Viacom Digital                                41,808                       12.3
Microsoft Sites                                39,381                       10.7
Hulu                                              38,705                       15.1
Facebook.com                                31,180                        4.5
NBC Universal                                28,533                        4.2
Turner Network                              28,397                       12.4
Source: comScore Video Metrix
 
The mobile phone market experienced a strong third quarter according to researcher IDC, turning a corner from previously dismal results. Mobile phone shipments totaled 287.1 million units worldwide in Q3 2009, down 6.0% from a year earlier, but up 5.6% from the second quarter. The North American market posted mixed results, boosted by strong sales of prepaid handsets, while Western Europe shoed strong signs of recovery across the board. Among mobile phone vendors, Samsung set a record for the quarter, shipping more than 60 million units.
 
Top Five Mobile Phone Vendors, Shipments, and Market Share, Q3 2009 (Units in Millions)
Vendor 3Q09 Shipments 3Q09 Mkt Share 3Q08 Shipment 3Q08 Mkt Share Year-on-Year Growth
Nokia           108.5                37.8%               117.9             38.6%            -8.0%
Samsung        60.2                21.0%                52.0             17.0%            15.9%
LG Electronics 31.6                11.0%                23.0               7.5%            37.4%
Sony Ericsson  14.1                 4.9%                25.7               8.4%           -45.2%
Motorola          13.6                 4.7%                25.4               8.3%           -46.4%
Others             59.1                20.6%               61.5              20.1%            -3.9%
Total              287.1              100.0%             305.4            100.0%            -6.0%
Source: IDC Worldwide Quarterly Mobile Phone Tracker
 

~ GADGETS & APPS ~

 
Pizza Hut announced that its iPhone/iPod touch app that allows you to order delivery pies directly from your phone racked up more than $1 million in sales.
 
Online book rental service Booksfree.com announced the launch of Booksfree Mobile, a section of its popular book rental web site giving members access to the service from mobile web browsers. Subscription plans start at $10.99/month.
 


A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA


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~ WEBSITE OF THE DAY ~

 
Don’t panic people, but there are signs that some wind has been let out of Twitter‘s sails. Two of its biggest celebrities – Miley Cyrus and Stephen Fry – have soured on the service, for entirely different reasons. In the case of young Miley – star of Hannah Montana and daughter of country singer Billy Ray Cyrus – she had a very public break-up with the service last month, deleting her account as part of a grander attempt to regain her privacy. She even went to the trouble of writing a little rap ditty to explain it to her 2 million followers, then told a Chicago radio show last week “I think Twitter should just be, like, banned from the universe.” Then on Halloween night, actor and raconteur Fry tweeted that he too may have to give up on Twitter. “Too much aggression and unkindness around. Pity. Well, it’s been fun.” The bad feelings stemmed from Stephen being accused of being “boring” by one of his 935k followers. He now seems to have reconsidered, but moments like this remind us how ephemeral Twitter’s fame may be. How many other millions of followers may wake up one day and say, no mas? Twitter’s founders have put much energy into fighting against annoyances on the platform such as junk tweens and other spam, worms, glitches and viruses. But how do they fight against the sheer boredom of its users?

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
11.02.09

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JOB OPENING: PR COORD/HGTV/NY: 1+ yrs PR exp. Manage dept. admin, press inquiries & requests, assist in pitching and writing press releases, full details, http://www.scrippsnetworksinteractive.com/careers  & select req 1186   (11/7)
 
JOB OPENING: SALES COORD/Ad Sales/FOOD NTWK/NY: 1+ yrs Sales Asst exp. Support Sales team, trouble shoot system issues, liaison btwn AE & Clients. Full details, http://www.scrippsnetworksinteractive.com/careers & select req 1226  (11/7)
 
JOB OPENING:  NETWORK DR SALES COORDINATOR/NYC: Maint Ntwk/Cable contracts, pre/post logs, college deg, 1-2 yrs work exp, broadcast exp, comp lit, detail oriented. For more info http://www.ionmedia.tv/careers/employment.cfm?id=1165  (11/7)
 
JOB OPENING: REGN’L ACCT EXEC/WDIV-TV/Detroit: Svc agencies, neg. bus, & dvlp up-sell opps at agency & client levels. Work w/Nat’l Rep Firm; serve as stations political spec. 3-5 yrs sales exp med/lrg TV mkt. Resume: [email protected] (11/5)

JOB OPENING: MARKETING DIRECTOR/Canoe Ventures/NYC midtown: Seeking a Marketing Director to support promotion and sales in ITV advertising. 8+ yrs. Exp. w/in Media/Mktg./Adv. Required. Apply: www.canoe-ventures.com/careers (11/5)

JOB OPENING: COORDINATOR/Canoe Ventures/NYC midtown: Seeking an ITV company, is seeking a Coordinator to support Network Relations dept. 2+ yrs supporting a sales or mktg. team required. Apply: www.canoe-ventures.com/careers (11/5)

JOB OPENING: FREELANCE FINAL CUT PREDITOR/BBC /NY: Prod/edit drama trailers & promos. Strong story telling skills & “Hollywood trailer” editing tech. Strong Final Cut editor w/ bcast tech skills. www.bbcamerica.com/employment.jsp (11/4)

JOB OPENING: VP/Sr  DIR NTWRKS SALES NAT ACCTS/West/NY: Mng ntwrk sls & mktg activities for U.S. dist of BBC America, BBC World & other BBC Chan in US on cable, sat, telco & alt platforms. 7+ yrs exp. www.bbcamerica.com/employment.jsp (11/4)

JOB OPENING: VP/Sr DIR NTWRK SALES NAT ACCTS/East/NY: Mng ntwrk sls/mktg activities for U.S. dist. of BBC America, BBC World & other BBC Channels in US; cable, sat, telco & alt platforms. 7+ yrs exp. www.bbcamerica.com/employment.jsp (11/4)

JOB OPENING: MGR STRAT & RSCH/BBC/NY: Support dev of US strat through analysis & PM, plan & exec rsrch. Spearhead internal strat & initiatives, provide mkt intelligence. Work closely w/ dig teams. www.bbcamerica.com/employment.jsp (11/4)

JOB OPENING: HEAD OF TV/LONELY PLANET/NY or LA: place LP prgrmng on mainstream channels; create global format & franchise in all media channels. Deliver LP TV strat, increase dig content for lp.com www.bbcamerica.com/employment.jsp (11/4)

JOB OPENING: PROGRAM ACQUISITIONS MANAGER/Films Media Group NY/Princeton, NJ: 3+ yrs exp in acq; strong knwlg of factual prgmng & distrib; solid industry contacts; self-starter & deal-maker. MA a +. Email [email protected]    (11/4)

JOB OPENING: VP ORIG SERIES/DISNEY CHANNEL/XD/LA: Oversee dvlpmnt/execution of orig. series for Disney Channel & Disney XD. Min 7 yrs dvlpmnt experience. Est’d rapport w/creative community. Apply www.disneycareers.com Req #210815 (11/4)

JOB OPENING: VICE PRESIDENT DIGITAL MARKETING/Nickelodeon/NY: 10+ years Digital Marketing experience, Strong bkrnd CRM, Strg Strat & Ops exp, EOE/M/F/D/AAP Apply: www.mtvnetworkscareers.com (11/3)

JOB OPENING: DIR, AD SALES/DISNEY ONLINE/LA OR SF: 5-8 yrs media sales/mkting exp, day-to-day mgmt of Ad Sales, oversee new campaigns & creation of sales opportunities, apply online at www.dimgcareers.com Job ID 209746 (11/3)

JOB OPENING: DIRECTOR PROGRAM RESEARCH/Univision/Miami: Oversee research support of network programming. Familiarity with SL programming desired. Strong knowledge of NPower, Spanish fluent. Resume to [email protected] (11/3)

JOB OPENING: SR RES ANALYST/WE tv/NYC: Provide support to Ad & Affil Sales. 2 + yrs exp in cable environ. MRI, Simmons, Nielsen pref. res: www.cablevision.jobs ref # 9903BR (11/3)

JOB OPENING: DIR  STRATEGIC MARKETING/SUNDANCE/NY – Resp for strat dev & delivery of rev-gen, integrated mrktg campaigns & solutions. 5-7 years sales/marketing experience Cable/Agency. res www.cablevision.jobs ref #9902BR  (10/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY: MUSIC INTERN/SPECIAL OPS MEDIA (NYC): Seeking self-motivated, dependable, smart, internet-savvy, music lover to support online press/mktg – [email protected] (11/7)
 
SPRING INTERNSHIP CREDITS ONLY:  Internship /Nashville, TN: Entertainment law firm seeking interns with a good attitude, great phone etiquette, and superb rsrch & writing skills. 2-3 days per wk. [email protected]    (11/7)
 
SPRING INTERNSHIP CREDITS ONLY:  NBCU Cable: Bravo/Oxygen/iVillage.com –seeking Spring 09 interns in NYC. Positions available for ALL DEPARTMENTS. Digital, Design, PR, Marketing, OnAirPromos, Developmt, Programming. [email protected]  (11/7)
 
WINTER INTERNSHIP CREDITS ONLY: CONTENT INTERN/DAILYMOTION(NY): College-enrolled, self-motivated, creative, dependable, smart, tech-savvy. Competent knowledge of Web 2.0. Resume to [email protected] (11/5)

F ALL INTERNSHIP CREDITS ONLY: Internship /Los Angeles, CA: PR firm seeking interns with excellent writing skills/good on the phone for Fall/Winter semesters. 2-3 days per wk, unpaid, Jrs/Srs or grads with relevant major. [email protected]  (11/4)

F ALL INTERNSHIP CREDITS ONLY: NEW MEDIA- ONLINE/Miami Beach: Be part of the process of design, implementation & integration of various artist websites, Web & social media skills, bilingual a must! [email protected] (11/4)

F ALL INTERNSHIP CREDITS ONLY:  PR INTERN NEEDED: Will help cover events such as award shows, movie premieres red carpet affairs and day-to-day office upkeep. Interest in PR a plus. Credit and Exp Only. Send resume to [email protected] (11/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: INTERNATIONAL FORMAT SALES, REPRESENTATION, FLY-AWAY PRODUCER: Will produce, edit,& represent formats internationally& in the United States. [email protected] (11/6)

SITUATION WANTED:  PRODUCER: 6+ yrs exp TV Producer for MTV & others Creative writer & Field Prod Strong Mng, people skills, ethics, talent, artists & celebs intvs Eng/Spanish FCP, Photosh, Mini DV Cam. [email protected] (11/6)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC):20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (11/6)

SITUATION WANTED: FIELD PRODUCER/DIRECTOR (NYC):8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery [email protected] (11/6)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (11/5)

SITUATION WANTED: RESEARCH DIR/STRATEGIST Make your numbers work for you. 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. Email: [email protected] (11/5)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales and marketing .Familiar with SEO,SEM protocols. [email protected] (11/5)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (11/4)

SITUATION WANTED:  FIELD AND SHOW PRODUCER– 8yrs exp. producing doc, reality, clip, celeb interviews, web. Credits: VH1, MTV, A&E, NBC. LA based. Please email [email protected] for resume/reel (11/4)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (11/3)

SITUATION WANTED: WRITER/EDITOR/JOURNALIST: (LA) Recent college grad with experience in feature writing, editorial and news. Looking for entry level/asst/temp position. Email: [email protected] (11/3)

SITUATION WANTED: Award-wining local TV executive seeks next opportunity in marketing, production, or programming. Strong management & interpersonal skills. Email: [email protected] (11/3)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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