Monday, March 9th, 2009

Cynopsis: Kids!



Good morning. It’s Monday, March 9, 2009, and this is your first early morning Kids briefing.

What was a rumor appears to be true  Dakota Fanning (15) will get her fangs on to star in Summit Entertainment‘s movie The Twilight Saga: New Moon, the sequel to its Twilight film, per  Fanning will take on the role of Jane, a particularly evil vampire in the guise of a sweet young thing who is a member of the Volturi sect of vampires.  Principle photography for New Moon is scheduled to begin in Vancouver later this month, with the release date close behind in November 20, 2009.  New Moon is shooting back-to-back with The Twilight Saga: Eclipse (June 30, 2010), the third movie in the saga that is based on Stephanie Meyer’s Twilight books.


Fox is working on a new feature film based on Marmaduke, the Great Dane from the eponymous comic strip drawn by Brad Anderson that has run since 1954, per The Hollywood Reporter.  Director Tom Dey (Shanghai Noon) is developing the movie for the studio.  No word on if the movie will be live-action, animated or a mix of the two.  Marmaduke has appeared in animated form in episodes of the animated series Heathcliff and Garfield and Friends.  United Features Syndicate syndicates the Marmaduke comic strip.


PBS Kids will host Hurray for Heroes, a two-hour Super Why special on Memorial Day.  The stunt will include four episodes of Super Why, two of which are premiere episodes.

Pepper’s Ghost Productions, the group behind the preschool animated series Tiny Planets (65×5), introduces My Tiny Planets, a new virtual world and multiplayer space game, with a range of activities, for kids/tweens 6-14.  Designed to underline exploration, problem solving and discovery, My Tiny Planets features Bing and Bong, the alien characters from the Tiny Planets series, as guides through virtual world.  My Tiny Planets offers a free version as well as a subscription version, which unlocks a range of features.

Nickelodeon Australia launches The Big Green Help, Nickelodeon’s multiplatform pro-social campaign that encourages kids to participate in earth friendly and energy saving daily activities.  As part of The Big Green Help and its ongoing environment-centric efforts Nickelodeon Australia joins World Wide Fund for Nature’s (WWF) Earth Hour 2009.  Nickelodeon will feature an Earth Hour mini-site encouraging kids/families to sign up for Earth Hour 2009 and help save the planet by turning off the lights from 8.30-9.30p on Saturday March 28.  Additionally, an Earth Hour PSA featuring Nick host Maude Garrett will run on both Nickelodeon and Nick Jr. channels.  Nickelodeon’s The Big Green Help project is now 19 countries and in seven different languages.


Warner Bros. Consumer Products (WBCP) appoints Global Brands Group (GBG) as its exclusive consumer products licensing agent for the in Vietnam, Cambodia and Laos.  Under the deal, GBG will establish the licensing business for WBCP’s brands, including Looney Tunes, Tom & Jerry, Harry Potter, Batman, Superman, and Scooby-Doo, among others.  Based in Singapore, GBG has a offices in 14 cities around the world including London, Dubai, Tokyo, Hong Kong, Shanghai, Sydney, Switzerland, Buenos Aires and Johannesburg.

Majesco Entertainment inks a marketing partnership with Barbara’s Bakery, an organic bakery that is a Weetabix North America company, to support the release of Puffins: Island Adventure for Nintendo DS, which releases April 18, 2009.  Under the deal content featuring Barbara’s Bakery’s Puffins and Wild Puffs cereals will be integrated into the game as Puffin Tips.  Additionally, Barbara’s Bakery is launches an instant win contest in April to coincide with the launch of the video game.

Tomy Europe names Halsall International as its UK distributor, per Toy News Magazine.  The agreement begins this month and operates alongside Tomy’s existing distribution network moving into new routes of distribution.  The deal includes Tomy’s products aimed at babies, parents and kids based on BBC, Hit Entertainment and Disney properties, products from Tomy’s distribution partners including K’Nex and Pilot, as well as those from Gacha International, the vending/gift company recently acquired by Tomy Europe.

Score! Educational Centers launches The Wumbler Patch‘s Make The World A Better Place With Me kid’s enrichment program into its curriculum beginning March 14.  A division of Kaplan, Inc., Score offers educational support for kids in grades K-9.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 6-8, 2009:
Tyler Perry’s Madea Goes to Jail (Lionsgate) PG-13                $8.8m-3 wk total $76.5m
Taken (Fox) PG-13                                                          $7.5m-6 wk total $118.0m
Paul Blart: Mall Cop (Sony / Columbia) PG                            $4.2m-8 wk total $133.6m
He’s Just Not That Into You (Warner Bros. (New Line)) PG-13 $4.0m-5 wk total $84.6m
Coraline (Focus Features) PG                                            $3.3m-5 wk total $65.7m
Confessions of a Shopaholic (Buena Vista) PG                      $3.1m-4 wk total $38.4m
Jonas Brothers: The 3D Concert Experience (Buena Vista) G   $2.8m-2 wk total $16.8m
Fired Up (Sony / Screen Gems) PG-13                                $2.6m-3 wk total $13.4m
Street Fighter: The Legend of Chun-Li (Fox) PG-13               $1.4m-2 wk total $7.1m
The Pink Panther 2 (Sony / Columbia) PG                            $1.3m-5 wk total $34.6m
Source: Rentrak ( )

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Wednesday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to [email protected] by Friday, March 20, 2009.

Housekeeping Note:  As we have in 2000, 2005 and 2007, once again we are conducting a survey to get your feedback on the Cynopsis editions and how we might make them better and more relevant for you.  Please take a few minutes to click on this link and fill out the survey – your comments are greatly appreciated! 


Kidrobot names Rob Felton as VP/Marketing. Effective.  Based at the Kidrobot’s headquarters in NYC, Felton will report to Diego Marchioni, CEO.  Marchioni became CEO earlier this year.  Felton was previously Associate Publisher, License! Global.  Prior to that he served as VP/Associate Publisher, Wizard Entertainment Group/Wizard Conventions, and earlier as Editor-in-Chief of The Toy Book.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/23-3/1/2009 , 6a-6a:
K2-11                                                          Total Delivery (000)
NICK:    SpongeBob SquarePants (2/28; 9:30a)    2442
NICK:    SpongeBob SquarePants (2/28; 9a)         2375
NICK:    iCarly (2/23; 6p)                                  2352
NICK:    SpongeBob SquarePants (2/28; 12p)       2322
NICK:    SpongeBob SquarePants (2/23; 5:30p)    2287
DSNY*: Sonny with a Chance (3/1; 8p)              2250
NICK:    SpongeBob SquarePants (2/27; 4:30p)    2223
NICK:    SpongeBob SquarePants (2/28; 12:30p)  2215
DSNY*: Hannah Montana (3/1; 7:30p)                2178
NICK:    SpongeBob SquarePants (3/1; 12p)         2177
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/23-3/1/2009 , 6a-6a:
K6-11                                                                  Total Delivery (000)
DSNY*: Sonny with a Chance (3/1; 8p)                 1834
DSNY*: Hannah Montana (3/1; 7:30p)                   1782
DSNY*: Wizards of Waverly Place (3/1; 8:30p)        1688
NICK:    SpongeBob SquarePants (2/28; 9a)           1590
NICK:    SpongeBob SquarePants (2/28; 9:30a)      1571
NICK:    iCarly (2/23; 6p)                                    1484
NICK:    iCarly (2/28; 8p)                                    1459
NICK:    iCarly (2/23; 6:30p)                               1403
FOX:     American Idol (2/25; 8-10p)                    1375
DSNY*: Suite Life of Zack & Cody (2/23; 7p)         1374
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/23-3/1/2009 , 6a-6a:
Tweens 9-14                                                   Total Delivery (000)
DSNY*: Sonny with a Chance (3/1; 8p)                1676
DSNY*: Wizards of Waverly Place (3/1; 8:30p)      1671
FOX:     American Idol (2/25; 8-10p)                   1577
DSNY*: Hannah Montana (3/1; 7:30p)                 1507
FOX:     American Idol (2/26; 8-9p)                     1319
NICK:    iCarly (2/28; 1p)                                   1169
NICK:    iCarly (2/23; 6:30p)                              1132
NICK:    iCarly (2/28; 8p)                                   1087
NICK:    iCarly (2/25; 6:30p)                              1063
NICK:    iCarly (2/23; 6p)                                   1058
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/23-3/1/2009 , 6a-6a:
Teens 12-17                                                           Total Delivery (000)
FOX:     American Idol (2/25; 8-10p)                          1348
FAM:     Secret Life of the American Teen (2/23; 8-9p) 1300
FOX:     American Idol (2/26; 8-9p)                            1265
DSNY*: Wizards of Waverly Place (3/1; 8:30p)              985
DSNY*: Sonny with a Chance (3/1; 8p)                        851
DSNY*: Hannah Montana (3/1; 7:30p)                         766
NICK:    iCarly (2/28; 1p)                                           724
NICK:    iCarly (2/23; 6:30p)                                       685
NICK:    SpongeBob SquarePants (3/1; 12p)                  649
NICK:    Drake & Josh (2/23; 7:30p)                             642
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 5, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1025; K6-11 445; TWEENS 9-14 320
DISNEY CHANNEL:     K2-11   746; K6-11 439; TWEENS 9-14 352
CARTOON NETWORK: K2-11   490; K6-11 304; TWEENS 9-14 239
DISNEY XD:               K2-11   145; K6-11   86; TWEENS 9-14   72
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  My name is Gidget.  I’m a dog.  But you know me as a talking TV commercial icon always in search of something I considered to be perfection – who am I?   THE TACO BELL DOG  – Yo Quiero Taco Bell! Kudos to: Susan Fields-Marvel Entertainment, Inc./NY; Sara Zeglin-National Geographic Digital Media — Kids/Washington DC; Anneka Turner-Travel Channel Media/New York; Bob Friedland -Toys”R”Us, Inc./NY; Samantha Voisin-MediaVest Worldwide/Los Angeles

Today’s Trivia Question:  Who am I?  I made my debut in the 1930’s in a Warner Bros. animated short.  My personal catch phrase is ‘you’re despicable!’  Who am I?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: VP MARKETING/The Sportsman Channel/NYC: Resp for building consumer awareness while overseeing affiliate marketing, media planning & promotions. 7+ yrs exp in TV or digital media. Apply: [email protected] (3/14)

JOB OPENING: ReelzChannel/NYC/ SR TRAFFIC COORDINATOR: Daily log maintenance, prep & delivery 3+ yrs exp. TRAFFIC COORDINATOR: Ensures scheduling commercial materials are executed & trafficked. Both Apply: [email protected] (3/14)

JOB OPENING: PUBLICIST/SR PUBLICIST/MTV/NYC: 3+yrs exp. in TV PR including pitching/story placemnt, events, knwlg online press; Progrming focused; Strng writ/oral comm. skills, EOE/M/F/D/AAP. Apply (3/13)

JOB OPENING: ACCOUNT EXECUTIVE/FISHKILL NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to req 8247BR (3/13)

JOB OPENING: MGR INT’L FINANCE/A&E Television Networks/NY: Acctg & fin reporting, budgeting, forecast, analysis. BS/Acctg; CPA + 3 yrs Pub Acctg. Media 7 entertainment exp in multinational. Apply: (3/11)

JOB OPENING: HR RECRUITER/Flashpoint Academy/CHI: Seek employ opps nationwide; film/TV prod, video game dvlpmnt, animation/special effects, recording arts & science, & dig. mktg ind. Creative field exp pref’d. Res: [email protected] (3/10)

JOB OPENING: ONLINE MKTG MGR/MusicChoice/NY: Resp for mgmt of content/mktg assets on website. Create/execute online mktg plans. 5+ yrs online exp required. Prefer exp w/12-24 demo.  [email protected] (3/10)

JOB OPENING: DIR NAT ACCTS/LA/Lifetime: Dist products & services w/aff cable/sat/telco/max dist to ntwrk & ntwrk media. 5+ yrs sles/cbl & new media sales pref’d. (3/10)

JOB OPENING: ON AIR MEDIA COORD/LA/Lifetime: Asst developing/sched’g, media plans/prfcnt onair pro, etc/liaison btw groups/BA, BS, equiv. (3/10)

JOB OPENING:   PROD/DIR /Jupiter Entertainment /Knoxville: Conceptualize, prd/dir a hosted pilot. Strong point of view; exp working w/ talent in challenging envir. Deliver high qual prgrmng on cable budget. Reel/res: [email protected]   (3/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP/CREDITS ONLY: BLOGGER /Picture Earth/NY:Writer(s) sought for‘s blog, launching April. Relevant degree or experience required. For school credit and/or bylines.Apply: [email protected] (3/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: WRITER: Children’s writer with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids. Exp. in development, creative consulting, editing. Freelance. Contact [email protected] (3/14)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/13)

SITUATION WANTED: MEDIA/CABLE/INTERNET ATTORNEY: Broad in-house experience in content production& distribution, operations, affiliate & ad sales. Available for project/consultant/full-time. Contact [email protected] (3/13)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (3/13)

SITUATION WANTED: PRODUCTION MAKEUP ARTIST (NY) Over 20 years experience including keying top-rated network and cable tv shows, print, and film. Creative, competitive rates. Email: [email protected] (3/12)

SITUATION WANTED: DIR, STANDARDS & PRACTICES: Over 20 yrs exp of editing TV shows & theatricals for acceptable airing. Available on a FT basis and can also contract out to work project by project. E-mail: [email protected] (3/12)

SITUATION WANTED: WRITER (LA, NY): Comedy writer with experience at MTV, SNL, VH1, Fox, The Onion. F/T, P/T, freelance. Contact [email protected] (3/12)

SITUATION WANTED: MEDIA BUYER/LA Based: 14+ years exp, seeking full time permanent/freelance projects. Radio and tv experience. Experience includes entertainment, retail, auto, fast food, supermarket. Email: [email protected] (3/11)

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC: 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (3/11)

SITUATION WANTED: EXECUTIVE PRODUCER: Extensive creative directing experience in cross platform integrated marketing/advertising, television promotion, and digital production. Will travel. Fly Me!! [email protected] (3/11)

SITUATION WANTED: SALES MANAGER/BUSINESS DEVELOPMENT (Chicago): 24 yrs experience w/broadcast & cable seeks digital, OOH, emerging opportunities. Great communicator, solid relationships. Innovative & creative! [email protected] (3/11)

SITUATION WANTED: BUSINESS CONTINUITY/CRISIS MANAGEMENT/NYC: 5yrs production exp, 2yrs BCP exp. Crisis management for ent. industry, masters degree educated. F/T, P/T, freelance. Contact: [email protected] (3/11)

SITUATION WANTED: FREELANCE PUBLICIST 27 years experience in entertainment, personality, business PR creating & delivering campaigns on a range of clients. Will travel. Contact: [email protected] (3/10)

SITUATION WANTED: FREELANCE or Full-time MEDIA BUYER w/ over 25 yrs of buying exp. is newly available. Seeking F/T or Freelance wk from your office or my home (New York based) Please contact me @ [email protected]  (3/10)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009


Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]