Monday, March 2nd, 2009


Cynopsis: Kids!


Good morning. It’s Monday, March 2, 2009, and this is your first early morning Kids briefing.

Alloy Media + Marketing launches TV, a new digital entertainment network offering original, short-form video programming targeted specifically to teens. TV will feature new original series and exclusive content: debuting this May 2009 is the fashion-focused Haute and Bothered, a series developed under a content partnership with United Talent Agency (UTA); later this year will see the premiere of Private, based on a book series and created/produced by Alloy Entertainment; as well as exclusive content such as behind-the-scenes footage and interviews from Alloy’s Gossip Girl, Samurai Girl, and The Clique, and red carpet events. TV builds on Alloy’s Network, a youth-focused media content and advertising network, which ComScore ranks as the number one online community for teens.  LG Mobile Phones is a premiere network sponsor, and its product will be integrated into first-run webisodes on the service.


Seth Green joins the cast of Mars Needs Moms!, the motion capture/animated feature film from Disney and Robert Zemeckis’ ImageMovers production banner, per The Hollywood Reporter.  Directed by Simon Wells (The Prince of Egypt, Balto among others), The movie is based on author Berkeley Breathed‘s kid’s book of the same name, which revolves around a boy who stows away on spaceship to rescue his mom after she is abducted by aliens.  Mars Needs Moms will also feature the voices of Mindy Sterling (she played Seth’s mom, Frau Farbissina, in the Austin Powers movies), Joan Cusack, and Dan Fogler.  Breathed is best known for his Bloom County comic strip.

The Addams Family, a new musical based on Charles Addams’ illustrations (, will open on Broadway (theater TBA) on April 8, 2010, with previews beginning March 5, according to  The world premiere of The Addams Family musical will run in Chicago at the Ford Center for the Performing Arts/Oriental Theatre November 13-January 10, 2010.  Though a cast for the show has not been confirmed, a workshop of the show was held in NYC in January and featured Nathan Lane as Gomez and Bebe Neuwirth as Morticia.

Phil Vischer, VeggieTales creator, is launching a faith-based kid’s network, JellyTelly .com, with online video managed and delivered by Backlot, Ooyala‘s video platform provider.  AT, will feature K5-11 targeted daily videos and interactive educational and entertainment content featuring Christian-based themes.  The site will offer a combination of licensed and original programming.

France’s Mediatoon is developing two new animated projects, per C21 Media.  Commissioned by France’s Canal J and Guilli, Genius (78×7) is a new CGI animated series based on a 30+ year-old French comic book about a wacky inventor at the end of the Middle Ages.  Genius is set to debut in December 2009.  The other property is an interstitial series that focuses on healthy eating, which Mediatoon co-producing with Petit Creux.  The interstitials are expected to run about one minute with plans for upwards of 100 episodes.


Warner Home Video and Morgan Creek Productions release Ace Ventura Jr: Pet Detective direct to DVD tomorrow March 3, 2009.  The movie stars Josh Flitter as Ace Ventura Jr. and Emma Lockhart.  The movie is also airing on Cartoon Network this month.

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Wednesday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to [email protected] by Friday, March 20, 2009.


You may recall that today marks the beginning of Cartoon Network‘s National Recess Week, which promotes the benefits of daily recess in schools, March 2-6, 2009.  This year the week is sponsored by Pepperidge Farm Goldfish brand, highlighting the Pepperidge Farm Goldfish 100-calorie snack.  The partnership also promotes the Game Maker option at the Goldfish Games link at GoldfishFun .com. National Recess Week is part of Cartoon Network’s Get Animated initiative, which aims to get kids out and having fun through physical activity/play.

Olympic gold medal gymnast Carly Patterson signs on as the new spokesperson for My Gym Children’s Fitness center.  My Gym has upwards of 200 franchise locations nationwide.  Patterson is also pursuing a pop music career, with her current single, Time To Wake Up, available for download via various digital portals.  Her CD is set for release this summer by Musicmind Records, with Universal/Republic Records.

Konami Digital Entertainment, Inc. (KDE) launches the Yu-Gi-Oh! Trading Card Game (TCG) Champion Pack 8 on March 20th, 2009.  Available at hobby stores, the Champion Pack 8 features tournament-tested cards, previously hard-to-earn promotional cards and a brand new card to round out the set.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; February 27 – March 1, 200:
Tyler Perry’s Madea Goes to Jail (Lionsgate) PG-13                $16.5m-2 wk total $64.9m
Jonas Brothers: The 3D Concert Experience (Buena Vista) G   Opening Weekend $12.7m
Taken (Fox) PG-13                                                              $9.9m-5 wk total $107.9m
He’s Just Not That Into You (Warner Bros. (New Line)) PG-13 $5.9m-4 wk total $78.5m
Street Fighter: The Legend of Chun-Li (Fox) PG-13                Opening Weekend $5.7m
Paul Blart: Mall Cop (Sony / Columbia) PG                             $5.6m-7 wk total $128.1m
Coraline (Focus Features) PG                                                $5.3m-4 wk total $61.1m
Confessions of a Shopaholic (Buena Vista) PG                        $4.5m-3 wk total $33.7m
Fired Up (Sony / Screen Gems) PG-13                                   $3.8m-2 wk total $10.1m
The Pink Panther 2 (Sony / Columbia) PG                              $2.4m-4 wk total $32.6m
Source: Rentrak ( )


Live + Same Day Ratings Kids Cable Network Averages (000) for February, Thursday 26, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1098; K6-11 519; TWEENS 9-14 358
DISNEY CHANNEL:     K2-11   738; K6-11 410; TWEENS 9-14 331
CARTOON NETWORK: K2-11   505; K6-11 328; TWEENS 9-14 244
DISNEY XD:               K2-11   168; K6-11   95; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  If you’re watching an animated children’s show, and there is a cat named Azriel, what show are you watching? THE SMURFS  Kudos to:  David Stern-BARD Entertainment/NYC; Vince Piotti-Nickelodeon/NYC; Maria Abu Nerahoo-Nick Jr./NY; Danielle Larson/ Hasbro/ Pawtucket; Kevin Schmidt-NCC/Chicago; Bryan Varga-HRP/Detroit; Richard Quan-Imaginary Time/San Francisco; Pat Brady-CESD/LA; Jennifer Ripley-THQ/Agoura Hills; Kevin Uriarte-Disney Online/San Francisco; Claire Wilmut-Boomstone Animation Inc./Ottawa; Michael Decsi-Nelvana Studios/Toronto; Maria Valeria Rigueiro-Cartoon Network/Buenos Aires; Lynn Valiquette-Picture Box Distribution Inc./Toronto

Today’s Trivia Question: Who am I?  I’m did at one time have a radio talk show, and then advanced to TV where I produced and hosted by own talk show. I’m single, but live with my girlfriend.  Around my buddies, I play it pretty tough, but around my girlfriend, we both know she’s the boss.  Who am I? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: HR RECRUITER/Flashpoint Academy/CHI: Seek employ opps nationwide; film/TV prod, video game dvlpmnt, animation/special effects, recording arts & science, & dig. mktg ind. Creative field exp pref’d. Res: [email protected] (3/7)

JOB OPENING: ONLINE MKTG MGR/MusicChoice/NY: Resp for mgmt of content/mktg assets on website. Create/execute online mktg plans. 5+ yrs online exp required. Prefer exp w/12-24 demo.  [email protected] (3/7)

JOB OPENING: DIR NAT ACCTS/LA/Lifetime: Dist products & services w/aff cable/sat/telco/max dist to ntwrk & ntwrk media. 5+ yrs sles/cbl & new media sales pref’d. (3/7)

JOB OPENING: ON AIR MEDIA COORD/LA/Lifetime: Asst developing/sched’g, media plans/prfcnt onair pro, etc/liaison btw groups/BA, BS, equiv. (3/7)

JOB OPENING:   PROD/DIR /Jupiter Entertainment /Knoxville: Conceptualize, prd/dir a hosted pilot. Strong point of view; exp working w/ talent in challenging envir. Deliver high qual prgrmng on cable budget. Reel/res: [email protected]   (3/7)

JOB OPENING:  SALES DIR/BBC/NYC: Manage& coach sales team, direct selling, media licensing exp. Bring in new rev, est & implement strategy, grow biz. Apps to (3/5)

JOB OPENING:  SNR MANAGER, DIGITAL SYNDICATION/BBC/NYC: Mng marketing & promo for BBCWW titles w/ partners, manage clients & program supply, coord clearance process. Apps to (3/5)

JOB OPENING: DIRECTOR, BUSINESS AFFAIRS & PROGRAMMING LEGAL/MD: Handle production and talent negotiations for TLC. JD and 5+ yrs entertainment law exp is required. Apply: #8636 (3/4)

JOB OPENING: CFO /Silver Spring, MD: Fin strategy & ldrshp, hand-on mgmt for B2B/B2C media business; Exclt comm. skills, high emotional intell, low ego, collaborative all req’d. Resume, ltr, to [email protected] EOE (3/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: OFFICE OR SET PA/PERSONAL ASSNT/LA:3 yrs. exp, creative, well organized, pays attention, catches on quick. Will travel + can start asap. email: [email protected] 323.605.2086 (3/6)

SITUATION WANTED: PROD. (TV, Print, Multimedia): Live/taped/field, booking, writing, editing, casting, on-camera, PR. News, biz, finance, entertainment, health, beauty, fashion & lifestyle. [email protected] (3/6)

SITUATION WANTED: CASTING PRODUCER/AP For Reality/Docs. Worked for NBC, CBS, ABC, TLC, E!, Reelz, and MTV. From Big personalities to experts/professors. Research galore. (In LA) [email protected] (3/5)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (3/5)

SITUATION WANTED: OFFICE OR SET PA/PERSONAL ASSNT/LA:3 yrs. exp, creative, well organized, pays attention, catches on quick. will travel + can start asap. email: [email protected] 323.605.2086 (3/5)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/4)

SITUATION WANTED: MEDIA DIRECTOR: 15+ years exp, seeking freelance projects. All media TV, radio, print, OOH, digital, emerging. Expertise includes entertainment, packaged goods, tech, travel, auto. Email [email protected] (3/4)

SITUATION WANTED: TV PRODUCER- EDITOR Northeast 13 years exp, have produced 6 weekly magazine programs, I also write and shoot. Creative and tenacious, Freelance or full-time. Contact [email protected] (3/4)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen director/ writer, strong storyteller + showrunner. 8+ yrs. Will travel. [email protected] 917.716.7277 (3/4)

SITUATION WANTED: CELEBRITY BOOKER & REALITY CASTING DIRECTOR: Extensive exp. w/TV Talk, Reality & Lifestyle Shows. Thousands of contacts to celebrities, experts, authors, real people, etc. Contact: [email protected] (3/4)

SITUATION WANTED: CASTING PRODUCER/AP For Reality/Docs. Worked for NBC, CBS, ABC, TLC, E!, Reelz, and MTV. From Big personalities to experts/professors. Research galore. (In LA) [email protected] (3/4)

SITUATION WANTED: RESEARCH DIRECTOR: 20+ yrs media, Nielsen, Hispanic, & sales experience. Contract basis. Save money over a FT director. Let’s talk.Email: [email protected] (3/3)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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