Monday, June 22nd, 2009


Scripps Networks. Brands for Life.

Delivering the Right Audience, at the Right Time,
with the Right Mindset, to Buy Your Products.

HGTV #1 · Food Network #2 · FLN #3 · DIY Network #6T · Great American Country #6T

Source: Simmons Multi-Media Engagement Study, Wave 6-9, 1Q-4Q08 . W25-54 HHI $75k+; Rank among 74 ad-supported networks.
Qualifier: “Inspires Me to Buy New Products.” T=Tie. For more, visit .



Good morning. It’s Monday, June 22, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Golf Channel:  U.S. Open pre-game coverage 8-9am; 2-hour post game show
  Coverage of the 2009 U.S. Open airs 9a-1130am
NBC: Coverage of the 2009 U.S. Open resumes this morning at 1130am and continues until its conclusion on NBC  For all of you sitting in the office and away from a TV today, coverage of the 2009 U.S. Open begins at 9a and continues until conclusion!

Tonight’s Premieres:
ABC Family: The Secret Life of the American Teenager at 8p; Make It or Break It at 9p
Tonight’s Finale:
VH1: Gotti’s Way at 1030p


Associate your brand with the biggest movie releases of 2009 in TV Guide Network’s Big Movie Premiere series

Big Movie Premiere: Transformers: Revenge of the Fallen
Join the summer movie fun, June 23 @8/7c, only on TV Guide Network
Megan Fox and Shia LaBeouf return to the big screen in this summer’s anticipated
movie sequel and TV Guide Network is there to deliver star-studded red carpet
interviews and making-of footage

Contact Richy Glassberg or your AE: 212.626.2500 for creative solutions for your brand


Tuesday at 10p, GOLF Channel will premiere Golf in America its new original hi-def series embodying the spirit of the game through places, people and stories from across our country. The 10-week series, hosted by Anthony Anderson, will put a spotlight on golf enthusiasts from Justin Timberlake to average people who all love the sport.

SCI FI Channel, part of NBC Universal, is readying for its major rebranding effort to Syfy and its tagline “Imagine Greater” slated for July 7, reports B&C. Various locations in Manhattan will be at the epicenter of the rebranding effort and one marketing stunt includes giving away free wireless access for a year at Union Square and Times Square under the moniker “WyFy From Syfy.” The rebranding effort has been a two-year process with the goal to move the network toward a broader programming palette. Another rebranding initiative has Syfy building an interactive Imagination Park at Rockefeller Center displaying program set pieces from July 7-12, and furthermore the network will be a presenting sponsor of the Museum of Modern Art’s Tim Burton exhibit in November. Additionally, the network’s premiere of new drama Warehouse 13 will coincide with the rebrand launch, as it opens July 7 at 9p.

Fine Living Network (FLN) ushers in a new weekend programming block called FLN is in the House, per Multichannel News. The 9a-4p lineup includes Design Inc., reDesign, Work That Room with Christopher Lowell, Outer Spaces, Landscapers’ Challenge, Sarah’s House, Debbie Travis’ Facelift, I Want That! Kitchens/Baths, The Fix, Mission: Organization and Closet Cases.

For the most recent Fall 2009 Broadcast Primetime Schedule, go to the Cynopsis homepage where you can download the file as either an Excel spreadsheet or a PDF.

Top 10 Weekend Box Office Estimates: June 19-21, 2009
The Proposal (Disney)                                   $34.1 million – opening weekend
The Hangover (Warner Bros.)                        $26.9 million – 3 wk total $152.9m
Up (Disney)                                                 $21.3 million – 4 wk total $224.1m
Year One (Sony)                                          $20.2 million – opening weekend
Taking Of Pelham 123 (Sony)                        $11.3 million – 2 wk total $43.3m
Night at the Museum: Battle at the Smithsonian (20th Century Fox) $7.3 million – 5 wk total $156.0m
Star Trek (Paramount)                                 $4.7 million – 7 wk total $239.4m
Land of the Lost (Universal)                          $4.0 million – 3 wk total $43.7m
Imagine That (Paramount)                           $3.1 million – 2 wk total $11.4m
Terminator Salvation (Warner Bros.)             $3.1 million – 5 wk total $119.5m
Source: Rentrak


Overwhelming choice of young viewers: A18-24 +203%  |  A18-34 +178%  |  A18-49 +80%
Grows The Tonight Show franchise: 6% on A18-49 and 39% on A18-34

A18-34 + 62%  |  A18-49 +1%

The Tonight Show with Conan O’Brien
Weeknights 11:35/10:35c on NBC
Source: The Nielsen Company NPM Prelim L+SD AA%; Conan, Letterman, & Fallon 6/8/09-6/12/09;
The Tonight Show with Jay Leno 3/30/09-5/29/09; Subject to qualifications upon request.


ABC announced T.R. Knight will not reprise his role as Dr. George O’Malley in next season’s Grey’s Anatomy. Knight had apparently asked to be let out of his contract with three years still remaining. At the end of last season, Knight’s O’Malley character was presumably fatally injured after saving a woman from a bus collision.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   As the new-and-improved Apple 3G S was released to long lines of devoted followers on Friday, news broke that Apple CEO Steve Jobs underwent a successful liver transplant in Tennessee two months ago and is expected to return to limited duties by the end of June. Acting CEO Tim Cook will continue to oversee much of the company and may end up sharing the Apple co-founder’s duties, according to the WSJ. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Australia’s ABC TV will launch its new free-to-air kid/tween channel, ABC3, before Christmas 2009. Targeted to K6-15, with a core demographic of K8-12, ABC3 is designed to be multi-platform experience and world and will air daily 6a-9p.  ABC3 will offer programming content across genres both on-air and online (the website will also feature games, video and social interactivity.  ABC TV has launched Me On 3, a national search for hosts for the new channel – applications are due by July 17.  The end of the year will also see ABC TV shifts its daytime schedule on ABC2 to become a preschool programming block, ABCforKids, weekdays from 9a-6p and weekends from 6a-6p.  ABC1 will continue to offer programming kids including a selection of ABC3 and ABCforKids content in both morning and afternoon slots.   Full edition: CYN KIDS


Ladies … Killer Ratings

Snapped – 100 episodes and counting
Thanks, OXYGEN!

Jupiter Entertainment


Thursday – A18-49 Analysis: FOX had the lineup the A18-49 demo preferred Thursday night, winning with a 2.1/7 according to final national ratings from Nielsen Media Research. Reality trumped all during 8p as NBC’s I’m A Celebrity … Get Me Out of Here! won with 1.8/7 while UNIV’s Cuidado con el Angel was #2 at 1.5/5. Reality in a different form also did best through 9p with FOX’s So You Think You Can Dance beating all at 2.9/9 and UNIV placed second, this time with Manana es para Siempre at 2.0/6. At 10p, CBS’ repeat of The Mentalist came in first with 1.8/6 followed by UNIV a third time with Mujeres Asesinas at 1.4/4.

Live + Same Day Household Ratings: Thursday, June 18, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.8/11        NCIS [r] 5.1/10, CSI [r] 6.4/11, The Mentalist [r] 6.1/11

FOX: 4.1/7           Bones [r] 3.2/6, So You Think You Can Dance 4.9/9

NBC: 2.7/5          I’m A Celebrity … Get Me Out of Here! 3.3/6, The Office [r] 2.2/4, 30 Rock [r] 1.8/3, The Listener 2.7/5

UNIV: 2.1/4        Cuidado con el Angel 2.2/4, Manana es para Siempre 2.4/4, Mujeres Asesinas 1.6/3

ABC: 1.7/3         Ugly Betty [r] 1.8/3, Grey’s Anatomy [r] 1.7/3, Private Practice [r] 1.6/3

CW:  0.9/2         Smallville [r] 0.9/2, Supernatural [r] 0.8/1

ION: 0.8/1         Thursday Night Movie: Outlaw Josey Wales [r] 0.8/1

MNT: 0.6/1        My Thursday Night Movie: Dirty 0.6/1

TELE: 0.6/1        Mas Sabe el Diablo 0.4/1, El Rostro de Analia 0.7/1, Sin Senos no Hay Paraiso 0.7/1

A18-49: FOX 2.1/7, UNIV 1.7/5, CBS 1.6/5, NBC 1.3/4, ABC 0.6/2, TELE 0.6/2, CW 0.4/1, ION 0.3/1, MNT 0.3/1


Bob Cook, President/COO of Twentieth Television announced his resignation to establish his own business called MBN Inc. Bob’s new company will create digital platforms for Twentieth Television’s syndicated programs and for other production companies. Twentieth Television is currently embarking on “an internal and external search for Cook’s successor,” according to a Fox spokeswoman, though word is Greg Meidel, head of MyNetworkTV may be a consideration. Bob’s contract ends in November and he will stay on at Twentieth Television for a few months during the transition period.

Welsh-born Sony Chairman Howard Stringer had President added to his title as part of a larger management shuffle approved by the Sony board in Tokyo. Other changes include the naming of Masao Morita, son of Sony co-founder Akio Morita, to Chairman of Sony Music Entertainment in Japan. Mr. Stringer replaces Ryoji Chubachi, who stepped down in April.
Discovery Channel rehired Steve McGowan as SVP/Research, effective July 13. Most recently, Steve worked for The Nielsen Company based in New York where he served as SVP/Insights and Client Research Initiatives. In his new position, Steve will manage all broadcast, digital media, marketing, and other research associated with the Discovery Channel. He replaces Kevan Mabbutt in this position and will report to John Ford, President/GM, Discovery Channel.

Richard Bates expands his role, becoming CCO/North America with The Brand Union, a WPP-owned brand strategy and design agency. Prior to this appointment, Richard was with Ogilvy & Mather where he held the position of Executive Creative Director of the agency’s Brand Integration Group which recently merged with The Brand Union.

Former VP/Daytime Programming at MSNBC, Mark Effron was named Executive Producer of The Takeaway, a new national morning drive news program that is a co-production of Public Radio International (PRI) and WNYC Radio and is hosted by former NBC Correspondent and MSNBC host John Hockenberry. The Takeaway is based editorially from The BBC World Service, The New York Times and WGBH Boston Radio.

USA Network welcomes back Bill McGoldrick to the position of SVP/Original Scripted Programming. Bill will manage all scripted development for the network, reporting to Jeff Wachtel, President/USA Original Programming and Co-Head/Original Content, Universal Cable Productions. In addition, Jackie de Crinis, Senior Program Executive will re-locate to Hawaii from Los Angeles and will continue supervising original series and pilot production while also reporting to Jeff Wachtel.


For Your EMMY® Consideration

Outstanding Reality Program
“Offers a wonderful lesson that nobody’s life is boring” – Entertainment Weekly

Host for a Reality or Reality Competition Program
He’s funny, he’s a little twisted, and he’s one of the best hosts on television, anywhere. Period.

Only on Discovery Channel.  Watch DIRTY JOBS at

This day in History:  1942 – V-Mail, or Victory-Mail, was sent for the first time during WWII.  V-Mail letters were microfilmed versions of full size sheets. The condensed letters were an effort to speed the delivery time and allow for more room in overseas shipping.

Answer to Yesterday’s Trivia Question:   Who owns Bridal Veil Mountain?  JASON, JOSHUA AND JEREMY BOLT on HERE COME THE BRIDES  Kudos to: Phyllis Rosenstein-Active International/Pearl River; Trudi Jo Davis-InterMedia/Washington, DC; Charles A. Mannino-Tyco Telecommunications (US) Inc./Eatontown, NJ; Dennis Nance-Turner Broadcasting, Inc./Atlanta; John Kukla-KDFW/Dallas; Aisha Figilis-ION Media Networks/Burbank; Lorrie Shilling-DIRECTV/El Segundo; John Mazur-KCET-PBS/Los Angeles; Tracy Weisert-SAG/AFTRA/AEA/Los Angeles

Today’s Trivia Question:   What city do you live in if you’re old enough for the Ceremony of the Great Sleep?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: VIDEO PROD SUPR/Rainbow Media/NY: TEMP supr prod of all assets w/prog for interactive platforms. Knwldg On Demand & encoding tech, Final Cut Pro,XML, FTP or related exp needed. res: ref#8791BR (6/27)

JOB OPENING: CABLE AFFILIATE SALES EXECUTIVE/Los Angeles: Media Company seeking Top-Tier Cable Affiliate Sales Exec. Min 10 years experience; excellent compensation package with Benefits.Please Email Resume to:
EOE (6/26)

JOB OPENING: SR DIGITAL AE/Sony Pictures Ent/LA: Generate leads, sell invntry, maintain deals & manage invntry rel. to online initiatives.Reports to NY. Apply: (6/26)

JOB OPENING: CASTING PRODUCERS for a cable reality series in NYC. Must have excellent screening & pre-interviewing skills & be able to shoot casting videos. Apply:

JOB OPENING: SR DIRECTOR/ESPN/NYC: ESPN seeks Sr Director – Direct Response Ad Sales leader for NYC office. Must have strong mgt and DR skills. Contact

JOB OPENING: PT FREELANCE AP, ONLINE/Sesame Workshop/NYC: 2+yrs web exp.; Support producers on content dev& production; CMS, basic HTML, digital platforms;log +track assets. EOE/M/F/D/AAP Apply
JOB OPENING: ONLINE MEDIA BUYER/ADVERTISING/Serino Coyne/NYC: 3+ yrs exp in buying with some planning. Develop & execute online media campaigns. Strong negotiation skills. Inc. Sal. Req. Apply:

JOB OPENING: TRAFFIC COORDINATOR/The Hotel Networks/NYC: 1-2yrs exp broadcast contracts, copy & logs. Must be detailed/self-starter. Resumes to:

JOB OPENING: FORECASTING ANALYST/MTVN/NYC: 1-2yrs exp budget models & finance or ad sales pricing/inventory. Must have advanced Excel and strong analytical skills. EOE/M/F/D/AAP. Apply (6/25)

JOB OPENING: FORECASTING MGR/MTVN/NYC: 3+yrs exp preparing revenue forecast reports and budget models. Must have advanced Excel, analytical and quantitative skills. EOE/M/F/D/AAP. Apply (6/25)

JOB OPENING: CNS-PROJ COORD/Comcast/NY: Supp Sales & Traffic sys by identifying, resrchng/resolving tech/bus issues. Help w/Quality Assurance, app train’g/implementation. Apply:|166 EOE (6/24)

JOB OPENING: LICENSING COORDINATOR/MTV Networks/NYC: 2+yrs oversee Nickelodeon accessories product dev/ensure development is within contractual rights. EOE/M/F/D/AAP. Apply (6/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER/FALL INTERNSHIP CREDITS ONLY: PROGRAMMING/B’CAST OPS INTERNS: V-me (Nat’l Spanish-language ntwrk): Students send letters of interest/resumes or inquiries to:
. For more info about V-me (6/24)

SUMMER/FALL INTERNSHIP CREDITS ONLY: AD SALES, MKTG & BUS./FINANCE INTERNS/V-me (Nat’l Spanish-language ntwrk): Send letters of interest/res:
. bi-lingual candidates w/a working knwldg of Spanish pref’d. More info about V-me (6/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: LA BASED Motion Picture and Television Exec is searching for a unique, boutique or established MP/TV Company to enhance career. Must have the philosophy of quality and not quantity. CONTACT:

SITUATION WANTED: CONTRACT MANAGER/ADMINISTRATOR: 10 yrs Contract/Sales Admin, avails, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail:

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (6/27)

SITUATION WANTED: FIELD/SEGMENT/POST PRODUCER: Available for work. Experience with MTV, VH1, E!, CMT, ABC, NBC and independent projects. Please e-mail me at


SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  The Bachelorette, Here Come the Newlyweds
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother [r], Rules of Engagement [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:  Gossip Girl [r], One Tree Hill [r]
FOX: House [r], Lie to Me [r]
ION:  Ghost Whisperer, NCIS, NCIS
MNT: Masters of Illusion [r], Magic’s Biggest Secrets Finally Revealed [r]
NBC: I’m a Celebrity … Get Me Out of Here, Dateline
PBS: Antiques Roadshow, History Detectives, Make ‘Em Laugh: The Funny Business of America
TELE: Mas Sabe el Diablo, Sin Senos No Hay Paraiso (9-11p)
UNIV: Cuidado con el Angel, Manana es para Siempre, Cristina    

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