A CYNOPSIS MESSAGE FROM INVESTIGATION DISCOVERY
Look Closer At Investigation Discovery’s Record Breaking Ratings!
DISAPPEARED is ID’s best telecast ever in P25-54, W25-54, HH delivery and P2+* Beat: BRAV, NGC, WE, LMN, MSNBC, Oxygen and HLN in P25-54 delivery** Look Closer at DISAPPEARED tonight 10pm America’s Leading Investigation Network http://adsales.discovery.com/networks/ *Source: The Nielsen Company, NHI Calendar, Live + SD data, Prime (M-Sun 8-11P), 01/27/08-01/18/10 **Source: The Nielsen Company, NHI Calendar, Live + SD data, Time-Period Dayparts, Mon 10P-11P, 1/18/10 Cynopsis Good morning! It’s Monday, January 25, 2010, and this is your first early morning briefing, coming to you from the NATPE 2010 Convention in Las Vegas, which officially kicks off this morning. And as always, if you prefer to watch this morning’s news instead of reading it, click here. Tonight’s Premieres: Tonight’s Finale: A CYNOPSIS MESSAGE FROM DEBMAR-MERCURY
MEET THE #1 SHOW ON TBS
IN A18-49 and A25-54 … Tyler Perry’s MEET THE BROWNS Cleared in 75% of the US and 9 of the top 10 markets! AVAILABLE FALL 2010 Contact your Debmar-Mercury Representative today ~ MORE STUFF ~
Friday’s two-hour Hope for Haiti Now: A Global Benefit for Earthquake Relief telethon raised more than $57 million from the general public with more being tallied from corporations, larger private donors and iTunes sales figures. So far, the single “Hope for Haiti Now” is the top-selling iTunes album in 18 countries, making it the biggest single day album pre-order for iTunes ever. The telethon attracted a total of 16.1 million viewers across six broadcast networks with a 4.3 rating among A18-49. ABC had the largest broadcast audience of 4.6 million viewers. These preliminary TV ratings do not include major cable networks such as MTV, CNN and VH1. Donations can still be taken for Haiti relief by visiting HopeForHaitiNow .org or by calling 877-99-HAITI. New series Food Tech on HISTORY premiered last Thursday at 9p, serving 718,000 A18-49; 784,000 A25-54; and 1.6 million total viewers. MTV’s first season finale of Jersey Shore last Thursday, delivered a 4.8 rating among P12-34 and more than 4.8 million total viewers. This concluding episode’s audience is more than three times the series premiere. Following the final episode, MTV aired Jersey Shore: The Reunion which posted a 4.9 among P12-34 and four million plus total viewers. Veteran film actress Jean Simmons, 80 died last Friday due to lung cancer. Throughout her impressive film career that began in 1944, Jean starred with the likes of Gregory Peck, Spencer Tracy, Kirk Douglas and Laurence Olivier and she won a Golden Globe for the 1955 musical Guys and Dolls starring opposite Marlon Brando. Jean also starred on stage in Sondheim’s musical A Little Night Music then later appeared on such TV shows as Murder, She Wrote and Star Trek: The Next Generation and the memorable 1983 TV miniseries The Thorn Birds from which she won an Emmy Award. Jean is survived by two daughters, Tracy Granger and Kate Brooks. James Mitchell, who portrayed Pine Valley millionaire Palmer Cortlandt on ABC’s All My Children, died last Friday in Los Angeles of Chronic Obstructive Pulmonary Disease along with pneumonia. James’ last appearance on All My Children happened earlier this month on January 5, marking the daytime drama’s 40th anniversary episode. Prior to his 30-year stint on All My Children, James was an accomplished dancer appearing in leading roles on Broadway in such musicals Brigadoon, Carousel, Carnival, Paint Your Wagon among others in addition to dancing with the American Ballet Theater in New York, Europe and South America and touring with the Agnes de Mille Dance Theater throughout the US. He also appeared in a number of films including That’s Dancing, The Turning Point, The Bandwagon with Fred Astaire and Deep In My Heart with Cyd Charisse. James is survived by his partner Albert Wolsky. Memorial services will take place at a later date. Morning News Weekly Average Ratings (week of January 11, 2010) Top 10 Weekend Box Office Estimates: January 22-24, 2010
A CYNOPSIS MESSAGE FROM SPEED Coming off record ratings in 2009
~ DISTRIBUTION, CLEARANCE & CARRIAGE ~
NATPE News:
~ PRODUCTION & DEVELOPMENT ~
Debmar-Mercury is working with ITV Studios to premiere a new US version of the British daytime talk show The Jeremy Kyle Show this year. Debmar-Mercury will debut the talk show via a limited, on-air preview over several weeks. Then in 2011, Debmar-Mercury will pivot the talk show into a full national syndication launch. In the UK, The Jeremy Kyle Show has been on the air since 2005 and is consistently one of the most-watched daytime programs. HGTV hired Heather Armstrong, known as America’s “mommyblogger” under an exclusive programming development agreement where she will team with the network’s online and on-air production units to create new programming. Armstrong will headline HGTV’s social media efforts which will be unveiled in more detail this spring and continue to blog on her website at dooce.com. Many more pilot pick-ups by FOX and NBC last Friday:
~ RATINGS ~
Thursday A18-49 Analysis: ABC was the top performer Thursday night among A18-49 at 3.4/9, according to final national ratings from Nielsen. FOX led at 8p with Bones at 3.5/10 followed by a pair of The Big Bang Theory repeat episodes on CBS averaging a 2.2/6, NBC’s comedies Community and Parks and Recreation averaging a third place at 2.0/5 and in fourth place ABC’s premiere of new drama The Deep End at 1.8/5. ABC rallied at 9p, winning with Grey’s Anatomy at 4.7/12 with NBC’s sitcoms The Office and 30 Rock next with an average of 3.2/8 and in a close third place CBS’ CSI at 3.1/8. ABC held #1 through 10p with Private Practice at 3.6/10 with CBS’ The Mentalist next at 3.1/8 and NBC’s last primetime The Jay Leno Show in third at 1.4/4. Live + Same Day Household Ratings: Thursday, January 21, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD. CBS: 7.5/12 The Big Bang Theory [r] 4.2/7, The Big Bang Theory [r] 4.6/7, CSI 8.8/14, The Mentalist 9.3/16 ABC: 6.5/10 The Deep End [p] 4.7/8, Grey’s Anatomy 8.2/13, Private Practice 6.6/11 FOX: 5.6/9 Bones 7.2/11, Fringe 4.1/6 NBC: 3.2/5 Community 3.0/5, Parks and Recreation 2.7/4, The Office 4.1/6, 30 Rock 3.4/5, The Jay Leno Show 2.9/5 CW: 2.0/3 Vampire Diaries 2.3/4, Supernatural 1.7/3 UNIV: 1.9/3 Hasta Dinero Separe 1.8/3, Sortilegio 2.6/4, La Rosa De Guadalupe 1.4/2 ION: 0.8/1 Ghost Whisperer [r] 0.7/1, NCIS [r] 0.8/1, NCIS [r] 1.0/2 TELE: 0.5/1 Mas Sabe El Diablo 0.7/1, Perro Amor 0.5/1, Victorinos 0.4/1 A18-49: ABC 3.4/9, FOX 3.1/8, CBS 2.8/8, NBC 2.2/6, UNIV 1.5/4, CW 1.4/4, TELE 0.5/1, ION 0.4/1 ~ EXECUTIVE MOVES ~
BBC Worldwide added Robert Nashak as EVP/Digital Entertainment to head the company’s gaming business and to create new outlets across various gaming platforms. Based in Los Angeles, Robert will report to John Smith, Chief Executive, BBC Worldwide. Previously, Robert worked for Electronic Arts (EA) where he served as VP of that company’s social gaming group. Sandy Grushow, founder of the digital entertainment studio Filmaka, was tapped by media advisory firm MediaLink LLC as CCO. Sandy will lead idea generation as well as branded entertainment for the company’s clients and their agencies. MediaLink’s client roster includes Microsoft, AT&T, Unilever and General Electric among others.
Answer to Yesterday’s Trivia Question: Poppo worked at the New York Chronicle on what classic TV series? THE PATTY DUKE SHOW Kudos to: Miriam Stocker-BET/Royal Oak MI; Charles Mannino-Tyco Telecomm/Eatontown; Brad Stern/Floral Park NJ; Joanne Milano-RJ Palmer/NY; Dale Warshaw-KMSB-KTTU/Tucson; Joanne Stern-WGN/Chicago; Frank Hagan-Circa Pictures/Beverly Hills; Steven Wishnoff/LA; John Mazur-PBS National & KCET Local/PTZ; Margie Hernandez/LA; Today’s Trivia Question: Attorney Alan Stone is so fearful of these characters that he one refused to cross examine a witness because he was one of them. Who are these characters? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.) Later — Cyn Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first! Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here . JOB OPENING: VP, PROD & PRGRMNG/MTV TR3’s/NYC: 10+ yrs in multiplatform Prod & Prgrmng; Exp w/scripted & non-scripted; Deep familiarity w/Latin TV, Film & sensibility, bilingual pref’d. EOE/M/F/D/AAP www.mtvnetworkscareers.com (1/30) JOB OPENING: NBCU is looking for a DIRECTOR, RESEARCH: Please visit www.nbcunicareers.com site for more information and apply, job#1134456 (1/30) JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrktg/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/30) JOB OPENING: MANAGER, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC: 3+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwldg of Retailers, Exp w/Toy & Classes of Trade, Strng Analytical EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/30) JOB OPENING: COORD, RETAIL DEVELOPMENT/NICK-Viacom ConsProd/MN: 2+yrs Mrktg/Sales in Retail, Strng Analytical skills, Strng Org Skills/Mng Multiple Projects, Strng Word/PPt/Xcel, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/30) JOB OPENING: ACCOUNT MANAGER/MSA Media/NYC: manage cable nets Gabriel/other SW. biz svc, lead biz dev, biz/prod plan, neg contracts. Min 5 yrs exp. Send resume/Salary to: ACOLAGUORI@MSA.COM (1/30) JOB OPENING: ONLINE AD SALES EXECS/Beezag.com/NYC: New online video platform hiring Ad Sales Exec must have nat’l brand & agency relationships. 5+ yrs exp. Immediate hire. Great benefits w/ stock equity. Resume: careers@beezag.com (1/29) JOB OPENING: NETWORK SALES/ION Media Networks/NY: Highly motivated and creative network sales acct exec w/ established relationships and proven track record. EOE. Apply to employmentinquiries@ionmedia.com (1/29) JOB OPENING: DIR, ON AIR PROMOTIONS/Lifestyle & Entertainment Nets/MIA: 5+yrs Creative Dir exp @ TV Net / Agency, Stng Pple & Proj Mgmt skills, Strategic Plan, Prod knwldg, Spa MUST, Port+. Apply @ Mirelys_McCloud@discovery.com (1/29) JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. www.bbcamerica.com/employment.js p (1/28) JOB OPENING: DIR PARTNRSHIP MKT & LOCAL MKT ACTIVATION/NY: Handls all 3rd party partshp, affil & local on-the-ground consmer evnt mkt & activations.10 yrs exp in cable/media/ent or music. Rez to: msghr@thegarden.com DIR MKT in sub (1/28) JOB OPENING: SALES DIRECTOR/Gas Station TV/LA: Emerging digital media co. seeks rev. generator for its W. Coast territory. Focus on new bus. & maintaining key clients. Min. 5 yrs ad sales exp. Apply: http://www.gstv.com/about.php (1/28) JOB OPENING: ASST. MEDIA BUYER/LOCKARD & WECHSLER/IRVINGTON, NY: ENTRY LEVEL, DATA ENTRY, DETAILED ORIENTATED , MULTITASK, DAILY DEADLINES, SELF MOTIVATED. 1-2 YRS EXPERIENCE TV INDUSTRY A PLUS. BS/BA DEGREE. CAROLYNSURA@AOL.COM (1/27) JOB OPENING: FREELANCE PROMO SCHEDULING ASST: Entry Level, Detail/Organiz. Respn incld assist dept. Scheduler w. logs, data entry (MAPS/Grip IT),create # for promos/bugs, Operational/Strategic plan’g. Resume to: schedasst@yahoo.com (1/27) JOB OPENING: ACCT EXEC/DISH Network AD Sales/NY: Join fast-growing nat’l sales team. Develop & grow new & existing AD sales business for advanced TV platform. 5+ yrs cable/iTV ad sales exp.Resumes to: adam.gaynor@dishnetwork.com (1/27) JOB OPENING: AD SALES ASSISTANT/Hallmark Channel/NY: Assists AE’s & Planners to service & maintain clients. See full posting & apply at: www.hallmarkchannel.com (1/27) JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: careers@billettsamerica.com (1/26) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com . SPRING INTERNSHIP CREDITS ONLY: BRANDED ENTERTAINMENT INTERN/ NBCU: Seeks outgoing, eager to learn/detail-oriented/ppt skills;gain exp. in ad sales, prod, and mkt. 8hrs 3 days/wk min. CV: begcable@nbcuni.com (1/28) SPRING INTERNSHIP CREDITS ONLY: WEB INTERN/NYC: Inside edition is looking for a web intern for spring 2010. Tasks include resizing photos, writing captions, field research and logging footage. Contact Katie Harris: kharris2@cbs.com (1/28) SPRING INTERNSHIP CREDITS ONLY: AD SALES INTERN/Adam Carolla Podcast/Ent Co/LA: Seeks strong writer, eager to learn and detail-oriented. Will gain exp. in ad sales, prod. and mkting. 8hrs/2 days per wk min. Cover/resume: kathees@rockerbybaby.com (1/28) SPRING INTERNSHIP CREDITS ONLY: GRAPHIC ARTIST INTERN/Adam Carolla Podcast/Ent. Co/LA: Mac Savvy, Web design exp a + eager to learn & detail-oriented. Will gain exp. internet mktg & design. 8hrs/2 days wkly min. Cover/res: kathees@rockerbybaby.com (1/28) SPRING INTERNSHIP CREDITS ONLY: GENERAL ADMIN INTERN/Adam Carolla Podcast/Ent. Co/LA: Strong writer, eager to learn & detail-oriented. Will gain exp. in bus dvlpmnt, prod, sales & mktg. 8hrs/2 days per wk min. Cover/resume: kathees@rockerbybaby.com (1/28) SPRING INTERNSHIP CREDITS ONLY: RETAIL INTERN/Adam Carolla Podcast/Entertainment Co/LA: Will gain exp. in internet marketing, retail sales, Fulfillment & merchandising. 8hrs/2 days per wk min. Send cover letter, resume: kathees@rockerbybaby.com (1/28) INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new show ideas. Please send resumes robyn@twocatstv.com (1/27) SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: yourresearchfreelancer@gmail.com (1/30) SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC) 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. brianthomasbt@gmail.com (1/30) SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (1/29) SITUATION WANTED: Female voiceover artist with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact marci@marciheit.com or visit www.marciheit.com (1/29) SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: Nyehouse@sbcglobal.net (1/29) SITUATION WANTED: DIR. OF PRODUCTION/LICENSING (LA): Experienced Producer – 14 yrs. All platforms. Licensing with major brands. Live music, docs, toys, casual games. http://www.linkedin.com/in/christopherhorvath – chrish02@yahoo.com (1/28) SITUATION WANTED: EXPERIENCED TV & WEB PRODUCER/WRITER/EDITOR: Worked for several stations/websites. Dreamweaver, HTML, SEO, CMS, Premiere, non-linear editing. Organized & analytical. Email: mrdaviddain@yahoo.com (1/28) SITUATION WANTED: MUSIC CLEARANCE SERVICE – Expertise in music licensing – plus clip, photo + all IP licensing. Clients include major Film, TV and Advertising projects. Learn more @ www.CopyRightDepartment.com (1/28) SITUATION WANTED: SR. DIGITAL SALES EXECUTIVE(NYC) 16+ years of experience with proven record of developing and retaining top-level account list. Contact: rfg_nyc@yahoo.com (1/28) SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. betsy.aaron@gmail.com. For samples, visit https://freebeaaron.wordpress.com (1/27) SITUATION WANTED:9xEmmy winning CREATIVE PRODUCER-in ATL seeking freelance. Great w/clients. 15 yr exper. in promo/creative TV. Also ON-AIR HOST–see raycomsports.com (RoadTrip) tkane@pack30productions.com website: www.pack30productions.com (1/27) SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: e_simicich@yahoo.com (1/27) SITUATION WANTED: EXECUTIVE/ADMIN ASSISTANT/NY: 3 + yrs supporting execs at media companies including MTV; marketing background, organized, professional, quick learner, strong refs available nycassistant10@gmail.com (1/26) SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! andyandagatha@gmail.com (1/26) SITUATION WANTED: RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: ericadlerresearch@gmail.com (1/26) SITUATION WANTED: PRODUCTION ASSISTANT/ENTRY-LEVEL POSITION, NY: 2010 Yale grad, 2 yrs Internship experience in Production and Research at Nick, classwork in child development. Organized, efficient, dedicated! emma.ledbetter@yale.edu (1/26) SITUATION WANTED: ILLUSTRATOR/ANIMATOR/ DIRECTOR w/major credits www.taylorentertainment.com/portfolio.pdf www.airfoxmedia.com/designer.html www.taylorentertainment.com Adam Taylor adam@taylorentertainment.com (1/26) E-mail Trish@cynopsis.com or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings. Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs. WHAT’S ON TONIGHT – MONDAY, JANUARY 25, 2010 ABC: The Bachelor: On the Wings of Love, Castle Cynopsis Media LLC All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009
|
Related Stories
TV’s Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It

Thursday October 9, 2025 TV’s Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included […]
Cynopsis 10/09/25: Hulu Sets a Date for “All’s Fair”

A CYNOPSIS MESSAGE FROM OMEDA Thursday October 9, 2025 IN THE NEWS Competition is intensifying among the top SVOD platforms, with challengers like Disney+, HBO Max, and Hulu closing the gap on Prime Video and Netflix. That’s according to JustWatch’s Q3 2025 U.S. Streaming Market Share Report, which shows: · Prime Video […]
10/08/25: Cynopsis Jobs

Wednesday October 8, 2025 CYNOPSIS SCREENSHIFT Make Your Move On Oct. 14 in NYC, Cynopsis + C2HR bring you face-to-face with recruiters at ScreenShift. Learn the strategies that move you from application to offer. SAVE MY SPOT FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline […]
Cynopsis 10/08/25: Netflix Gets a Clue

Wednesday October 8, 2025 IN THE NEWS Netflix has greenlit “Clue,” a competition series inspired by the classic murder mystery board game and 1985 film. Contestants will race to uncover the culprit, location, and weapon behind a crime. “Like so many families and friends over the years, we’ve gathered around the table trying to […]
Cynopsis 10/07/25: Tubi Viewers Get “Sidelined” On Thanksgiving

Tuesday October 7, 2025 IN THE NEWS As NBCUniversal kicks off the first season of its 11-year NBA partnership, the company reports it has secured nearly 170 advertising partners and sold out all key positions for the season, with investments spanning core categories including Auto, Finance, QSR, Entertainment, and Retail. More than 20% of […]
CynCity
Cynsiders
Overheard at AWNY
What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re...The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...