Monday, January 19th, 2009


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Good morning. It’s Monday, January 19, 2009, and this is your first early morning briefing.   Cynopsis is closed today in recognition of Martin Luther King Day, though you can probably reach any of us via email. Here is an abbreviated edition – we’ll be back with a full edition tomorrow.

Tonight’s Premieres:
Food Network: Will Work for Food at 830p
A&E Network: Paranormal State at 10p

Tonight’s Finale:
NBC: Momma’s Boys at 10p


With millions of people expected to be in Washington, D.C. tomorrow to witness the inauguration of President-elect Barack Obama, Nielsen released data about inaugural television viewership since 1969. To date, the 1981 inauguration of Ronald Reagan attracted the most viewers at nearly 42 million and the least-watched inauguration was in 2005 for George W. Bush’s second term with 15.5 million viewers. Bets are the Obama Inauguration will exceed the Reagan significantly.

ABC announcements from TCA in Pasadena includes news the network will not pick up the Fox canceled series King of the Hill, but that Mike Judge’s other series for ABC, The Goode Family, is still on track to debut later on this season.  Current ABC series Pushing Daisies and Dirty Sexy Money will probably not be returning next season, and viewers may ultimately have to turn to online to see the final episodes.  According to Jim is also likely in its last season, but nothing official yet.

Lifetime Television confirmed it picked up Drop Dead Diva, a new comedy/drama series from Sony Pictures Television. The plot is about a shallow model wannabe who dies suddenly in an accident and her soul moves into the body of a recently-deceased attorney who is smart and plus-sized. The series is scheduled to premiere this summer.

Last Thursday’s premiere of original drama series The Beast on A&E Network with back-to-back telecasts attracted 3.6 million total viewers. The Beast starring Patrick Swayze and Travis Fimmel airs Thursdays at 10p.

Swayze Update – A&E’s The Beast star, Patrick Swayze, is back out of the hospital after a brief stay to deal with pneumonia.  He is reportedly resting at home.

Top 10 Weekend Box Office Estimates: January 16-18 2009
Paul Blart Mall Cop (Sony)                           $33.8 million – opening weekend
Gran Torino (Warner Bros.)                          $22.2 million – 6 wk total $73.2m
My Bloody Valentine 3D (Lionsgate)               $21.9 million – opening weekend
Notorious (Fox Searchlight)                          $21.5 million – opening weekend
Hotel for Dogs (Paramount)                          $17.7 million – opening weekend
Bride Wars (Fox)                                        $11.8 million  – 2 wk total $37.6m
The Unborn (2009) (Universal)                      $9.8 million  – 2 wk total $33.1m
Defiance (Paramount Vantage)                     $9.2 million – 3 wk total $9.5m
Marley And Me (20th Century Fox)                $6.3 million  4 wk total $132.7m
Slumdog Millionaire (Fox Searchlight)              $5.9 million – 10 week total $42.7m
Source: Rentrak


Retirement Living TV (RLTV) and Comcast jointly announced RLTV will now be carried on Comcast’s digital tier of channels.


SCI FI Channel added four cast members for the new original series Stargate Universe. Justin Louis, David Blue, Brian J. Smith and Jamil Walker Smith will join Robert Carlyle who will portray Dr. Nicholas Rush. Production begins next month in Vancouver and the series, produced by MGM, is slated to debut fall 2009.

Following months of speculation and negotiations, Matthew Weiner, creator/executive producer of AMC’s Mad Men made a two-year deal with Lionsgate Television, allowing him to remain in charge of the drama series. The deal, where specific details were not released, is expected to encompass Weiner’s lead responsibility for Mad Men’s third and fourth seasons, development of other television projects and a feature project with Lionsgate. Season three of Mad Men will premiere on AMC this summer.

Alex Trebek, host of Jeopardy! and a native of Canada, was selected by the Canadian Broadcasting Corp. to host a new reality competition series Canada’s Next Prime Minister, reports THR. Beginning March 18, Trebek along with three former prime ministers will take questions from four PM prospects before a winner is chosen. CBC has also sold the format of Canada’s Next Prime Minister to the BBC.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Long troubled electronics retailer Circuit City is officially throwing in the towel, announcing plans to seek Bankruptcy Court approval in order to liquidate assets. The company filed for Chapter 11 protection in November but remained open through the holidays in a last-gasp effort. More than 30,000 employees will lose their jobs.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Channel One will provide its own special coverage of the Presidential Inauguration to middle and high school teachers and students tomorrow, Tuesday, January 20.  Channel One will offer its special edition Inaugural Day following President-elect Barack Obama’s Inaugural address and acceptance into office.  The Inaugural program will be available to educators in Channel One Network schools beginning on Tuesday at 2:30p and will remain available through May 31, 2009.  The special is in addition to the network’s regularly scheduled morning broadcast for that morning.  Additionally, on Wednesday, January 21, Channel One News will dedicate its entire 12-minute program to the Inauguration. Full edition: CYN KIDS.


Thursday – A18-49 Analysis: CBS led a clean sweep Thursday night with 4.6/12 A18-49, according to final national ratings from Nielsen Media Research. Following President’s Bush’s Farewell Address seen on most major networks from 8p-815p/830p, CBS led the 8p hour with CSI at 3.6/9. CBS stayed at #1 through 9p with a second episode of CSI at 6.6/16 while ABC’s Grey’s Anatomy was next at 5.3/12. During 10p, CBS was again on top with Eleventh Hour at 3.4/9 just a smidge ahead of ABC’s Private Practice at 3.3/8.

Live + Same Day Household Ratings: Thursday, January 15, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 10.8/17       President Bush Farewell Address [no ratings available], CSI 9.6/15, CSI 14.4/22, Eleventh Hour 8.3/14

ABC: 6.1/9           President Bush Farewell Address [no ratings available], Scrubs 3.1/5, Grey’s Anatomy 8.5/13, Private Practice 5.8/9

NBC: 4.3/7          President Bush Farewell Address [no ratings available], My Name Is Earl 3.7/6, The Office 4.9/7, 30 Rock 4.0/6, ER 4.6/8

FOX: 2.6/4           President Bush Farewell Address [no ratings available], Kitchen Nightmares [r] 2.3/4, Kitchen Nightmares 2.7/4

UNIV: 2.3/4          President Bush Farewell Address [no ratings available], Cuidado con el Angel 2.4/4, Fuego en la Sangre 2.5/4, La Rosa de Guadalupe 1.9/3

CW: 2.2/3            Smallville 2.6/4, Supernatural 1.8/3

MNT: 0.9/1           My Thursday Night Movie: Connor’s War 0.9/1

TELE: 0.7/1          Dona Barbara 0.7/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.8/1, Cartel R 0.7/1

A18-49: CBS 4.6/12, ABC 3.6/9, NBC 3.0/8, UNIV 1.9/5, FOX 1.8/4, CW 1.5/4, TELE 0.6/2, MNT 0.4/1


A&E Television Networks (AETN) tapped David Marans as SVP/Research and Insights to manage the company’s programming and ad sales research activities across all channels including A&E Network, History, Biography, History International and Crime & Investigation Network. David will report to Mel Berning, EVP at AETN.

Later — Cyn

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JOB OPENING: RESEARCH MGR/The Golf Channel/Orlando: Responsible for the ratings/rsrch support for programming/marketing needs. Proficient in NPower, StarTrak. 5+ yrs preferred w/ TV/Sports research. Apply at EEO/AA (1/24)

JOB OPENING: DIR, PRIMARY RSRCH: Mng qualitative/quantitative primary rsrch efforts for Comcast Ent Group’s suite of brands. Work closely with user exp team to design & mng on-site usability testing. Resume:

JOB OPENING: SR WRITER/PRODUCER/HGTV/Knoxville: Conceptualize, write, direct and produce high end on-air and off channel marketing campaigns. 6+ yrs exp in cable net or equivalent. College degree required. (1/23)

JOB OPENING: NAT’L SALES MGR/KSBI-TV/DT the new THUNDER TV. Proven success in 3-5 yrs exp w/ reg’l/nat’l accts alongside nat’l rep. firm (MMT). Knwlg Nielsen ratings & effective/creative pckgng strat a must. Res:

JOB OPENING: MARKETING COORD/iN DEMAND Networks/NYC: Support on-air, online and off-channel marketing plans. BA/BS Marketing/Advertising & 1+ yrs experience. Outgoing/creative/proactive. Apply:

JOB OPENING: DIR MKT/RLTV/MD: Dev/execute affil mkt & media plans, set ROI and benchmarks, helps set creative & brand direction, dev cross-plat partnerships & mkt alliances, 7 + yrs exp w/strong bus skills. Resume:

JOB OPENING: SALES PLANNER/AETN/NY: Create TV & digital sales proposals, develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply: (1/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING INTERNSHIP CREDITS ONLY: MI APOGEO INC./NY: a social network, magazine & Latino Wiki is searching for Spring and Summer interns. Flex sched & virtual work arrangement possible. Int in U.S. Hispanic culture pref’d. Contact:

SPRING INTERNSHIP CREDITS ONLY: Spring Intern – non-fict. Prod. co. in Greenwich, CT. Support Assistant & prod. office. Prior prod/edit exp. a plus. *College Credit Only.* Contact:
with resume and cover letter (1/22)

SPRING INTERNSHIP CREDITS ONLY: ONLINE MARKETING & COMMUNICATIONS INTERNS for NYC based Hispanic TV network: Must show interest in social networking/viral marketing. Spanish Fluency preferred. Contact

SPRING INTERNSHIP CREDITS ONLY: LEAD DOG MARKETING GROUP/NY: a full-service event management and promotions agency is searching for Spring and Summer interns. Flexible schedule and transportation reimbursement. Contact:

SPRING INTERNSHIP CREDITS ONLY: Oxygen/Bravo/DIGITAL RSRCH INTERN: Maintain ongoing analysis of digital properties, admin tasks, reports, presentations. Excel, PP & fast learner desired. 2-3 days, Reply:
w/ res/cover (1/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: EXPERIENCED PRODUCER. I’ve worked in talk/reality/game show genres. Produced shows overseas & on location. Hard working, detail oriented, motivated, creative, ready to start today, will travel. Contact:

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional.

SITUATION WANTED: DP/VIDEOGRAPHER (NY/NJ) 20+ yrs experience. HD (DVCPRO100), Beta, Mini-DV. Contact:

SITUATION WANTED: SR. H.R. PRO/NYC:19+ yrs exp seeking short/long-term/perm oppty in media field. Bkgrd incl: Employee Relations, O.D., Recruitment, Training. Call Ray Palen at (631)732-2926 or via email at:

SITUATION WANTED: Top-tier agency ACCOUNT MANAGER/SUPERVISOR seeks full-time employment in LA area. If your agency needs a professional w/ multi-platform technology, entertainment or interactive experience, e-mail

SITUATION WANTED: SR. MARKETING/BRAND/PRODUCT MANAGER with home video, TV, animation and indie film experience is seeking a dynamic opportunity with a Los Angeles area studio or agency. E-Mail:
for a resume (1/22)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR Deadline activist to the rescue. FREE COPY @ COPY @ contact:

SITUATION WANTED: MEDIA/CABLE/INTERNET ATTORNEY: Broad in-house experience in content production& distribution, operations, affiliate & ad sales. Available for project/consultant/full-time. Contact

SITUATION WANTED:TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC: 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact:

SITUATION WANTED: CONSULTING PRODUCER/EDITOR w/ 18+ yrs exp. Seeks TV & new media projects. Credits: PBS (Buster, Fetch!, ZOOM, NOVA), History, CBS, NPR, BBC. CV, reels, contact info @: (1/21)

SITUATION WANTED: MARKETING & COMM. CONSULTANT: 17 yrs in ad copywriting, media planning/buying, collateral, promotions, and public relations. Access to affordable graphic designer for complete ad services.

SITUATION WANTED: SR. CASTING PROD/DEPT HD Always Delivers! Netwrk shows/perfor/game have database 5K acts/Kid/Dance/Cirq/ Singers/Animal/Crazy & Top acts Celebbker Top indus. contacts/Talk bckgnd can book anything!

SITUATION WANTED: PRODCR-WRTR;TALENT-CASTNG EXEC/BOOKR/LA + track record ENT.PR/PROMO/MKTG/ADV. Great work ethic & references (see, Jane Shayne)eager for next challenge! FT/Project. Contact:

SITUATION WANTED:NY based PM associate seeking F/T or freelance production or PM position. Experience in coordinating production shoots and tracking show costs at cable TV network. Contact:

SITUATION WANTED: EP BUDGETING & SCHEDULING LA: Reasonable rates, short turn around. Knowledge of REBATES & INCENTIVE PROGRAMS including: NM, MI, IA and UT. Contact:
for samples & rates (1/21)

SITUATION WANTED: EXECUTIVE PRODUCER/ANIMATOR/EDITOR/LA: Meg Barbour – seeks work in top design studio. 5+ years experience as producer, motion graphic designer, editor, project manager, web 2.0 consultant.

SITUATION WANTED: OUTSOURCED MKTG-Emails to Events:Affil & ad sales mktg expert;cross-platform promotion pro. 12 yrs Sr staff mktr, 7 yrs consulting exp. Concept to implementation. Project or long term. Email:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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