Monday, January 12th, 2009


Cynopsis: Kids!


Good morning. It’s Monday, January 12, 2009, and this is your first early morning Kids briefing.

Nickelodeon made several announcements at the Television Critics Association on Friday, including a host for the Kids Choice Awards, picking up additional episodes of The Penguins of Madagascar, the debut of a new TV movie and SpongeBob’s anniversary:

  • The network will premiere its original primetime TV movie, Spectacular!, on Presidents Day, February 16, 8-10p.  The movie revolves around an independent teen that joins a new band after being kicked out of his old one and dumped by his girlfriend.  Directed by James Krieg and executive produced by Lauren Levine and Lion Share Production’s Jessica Horowitz, Spectacular! features 10 new original songs by Matthew Gerrard and Robbie Nevil.  Nickelodeon/Columbia releases the movie soundtrack on February 3.
  • Let the screaming commence … Dwayne Johnson will host the 22nd annual Kids Choice Awards, will air on Nickelodeon live Saturday, March 28, 8-9:30p, from the UCLA Pauley Pavilion.  Nickelodeon’s 2009 Kids Choice Awards will be produced by Nickelodeon Productions in association with Bob Bain Productions.
  • Nickelodeon also greenlights 26 additional episodes of the CG animated series The Penguins of Madagascar, for a total of 52 episodes.  A Nickelodeon and DreamWorks Animation co-production, The Penguins of Madagascar is set to launch on the network Saturday March 28 at 9:30p.  The series will air regularly Saturdays at 10a from April 4.
  • SpongeBob SquarePants celebrates its 10th anniversary this year with a range of activities including: a new fan website (
  • , now in beta); a live reading by the cast of an unseen episodes of the series during the Sundance film festival in Park City on January 18; a SpongeBob documentary (to air across MTVN’s TV platforms); TV events, including new episodes with special guest appearances by Dennis Quaid (March) and Johnny Depp (April), followed by an hour long SpongeBob movie (November); a water conservation-themed initiative for The Big Green Help; and new lines of apparel, jewelry, toys, games and DVDs.

The BBC’s CBeebies acquires the preschool animated series Yoko! Jakamoko! Toto! (52×5).  Produced by Collingwood O’Hare Productions, Yoko! Jakamoko! Toto! will bow later this month as part of CBeebies’s Big Fun Time programming block, with a collection of shorter-form episodes of the series (26×1) to debut on the CBeebies website.

The acceleration of mobile technologies must be harnessed for educational applications, points out educational foundation The Joan Ganz Cooney Center at Sesame Workshop. The group released a new study, which found that mobile learning technology may represent the next frontier for educators if effective educational content and support is developed for these new platforms. Findings and recommendations of Pockets of Potential: Using Mobile Technologies to Promote Children’s Learning include the call for:

  • Government investment in R&D to assess the impact mobile technologies have on children’s learning and development
  • Establishment of a Digital Teachers Corps to prepare educators how to use digital media
  • Creation of a White House Initiative on Digital Learning
  • Introduction of mobile devices in schools, beginning with an experimentation phase in which teachers are trained for integrating interactive mobile media


Cartoon Network Enterprises introduces the new consumer electronics based on the animated the Cartoon Network series Ben 10: Alien Force at the Consumer Electronics Show in Las Vegas over the weekend.  Created in partnership with Jazwares, the line, which includes speakers, USB drives and digital cameras, as well as an MP3 player, will launch at retail this spring 2009.

Atari‘s new Ghostbusters: The Video Game is set for releases in North America on June 16, 2009, and worldwide on Jung 19.  Developed by Terminal Reality and RedFly, the game features the voices the voices and likenesses of the original Ghostbusters, Harold Ramis, Dan Aykroyd, Bill Murray, and Ernie Hudson the game’s debut marks the 25the anniversary of the first Ghostbusters movie.  Additionally, Sony Pictures Home Entertainment will simultaneously release the first Ghostbusters movie on Blu-ray on June 16.

Nickelodeon Australia launches its new preschool/family-aimed live show Go Diego Go! The Iguana Sing-Along this month in Australia. 


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; January 911, 2009:
Bride Wars (Fox) PG                                                      Opening Weekend $21.5m
The Unborn (2009) (Universal) PG-13                             Opening Weekend $21.1m
Marley and Me (Fox) PG                                                 $11.4m-3 wk total $123.7m
The Curious Case of Benjamin Button (Paramount) PG-13 $9.5m-3 wk total $94.3m
Bedtime Stories (Buena Vista) PG                                   $8.6m-3 wk total $97.2m
Valkyrie (United Artists) PG-13                                       $6.7m-3 wk total $71.5m
Yes Man (Warner Bros.) PG-13                                       $6.2m-4 wk total $89.4m
Seven Pounds (Sony / Columbia) PG-13                          $3.9m-4 wk total $66.8m
Twilight (Summit Entertainment) PG-13                          $2.8m-8 wk total $181.4m
The Tale of Despereaux (Universal) G                             $2.6m-4 wk total $47.5m
Source: Box Office Mojo


The wickedly splendid Joan Lambur is named Executive Producer, Breakthrough Films & Television new live-action kid’s and family division.  Lambur is charged with supervising development and production for all live-action kids and family-targeted series, as well as overseeing licensing and merchandising for Breakthrough’s properties.  Most recently, Lambur founded and ran her Toronto-based Lambur & Associates.  Prior to that, she was President/On-Screen Entertainment for The itsy bitsy Entertainment Company.  Here’s to you Joan and, of course, Tina!


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 12/29/08-1/4/2009, 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    iCarly (1/3; 8p)                                          3377
NICK:    True Jackson, VP (1/3; 8:30p)                     2690
NICK:    SpongeBob SquarePants (1/4; 12:30p)        2412
NICK:    SpongeBob SquarePants (1/4; 12:00p)        2377
NICK:    SpongeBob The Movie (12/31; 12-2p)          2353
NICK:    iCarly (1/3; 7:30p)                                     2272
NICK:    SpongeBob SquarePants (1/2; 10:30a)        2179
NICK:    iCarly (1/3; 1:30p)                                     2146
NICK:    SpongeBob SquarePants (1/3; 12:00p)        2144
NICK:    iCarly (1/3; 1p)                                          2135
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 12/29/08-1/4/2009, 6a-6a:
K6-11                                             Total Delivery (000)
NICK:    iCarly (1/3; 8p)                                          2675
NICK:    True Jackson, VP (1/3; 8:30p)                     2133
NICK:    iCarly (1/3; 7:30p)                                     1642
NICK:    Drake & Josh (1/3; 9p)                               1559
NICK:    iCarly (12/31/08; 3:30p)                            1528
DSNY*: Wizards of Waverly Place (1/1; 9p)              1518
NICK:    iCarly (1/3; 1:30p)                                     1466
NICK:    SpongeBob The Movie (12/31; 12-2p)          1455
NICK:    iCarly (12/30; 3:30p)                                 1432
NICK:    iCarly (12/31; 3p)                                      1410
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 12/29/08-1/4/2009, 6a-6a:
Tweens 9-14                                                  Total Delivery (000)
NICK:    iCarly (1/3; 8p)                                                         2555
NICK:    True Jackson, VP (1/3; 8:30p)                                    2044
NICK:    Drake & Josh (1/3; 9p)                                              1527
ABC:     New Year’s Rockin’ Eve Part 1 (12/31; 11:30p-12:33a) 1443
NICK:    iCarly (1/3; 7:30p)                                                    1349
DSNY*: Wizards of Waverly Place (1/1; 9p)                             1284
DSNY*: Wizards of Waverly Place (1/1; 9:30p)                        1230
NICK:    iCarly (12/31/08; 3:30p)                                           1224
DSNY*: Wizards of Waverly Place (12/31; 12a)                        1172
NICK:    iCarly (1/3; 1:30p)                                                    1161
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 12/29/08-1/4/2009, 6a-6a:
Teens 12-17                                                  Total Delivery (000)
FOX:     NFL Philadelphia at Minnesota (1/4; 4:41-7:56p)          1275
NICK:    iCarly (1/3; 8p)                                                         1254
ABC:     New Year’s Rockin’ Eve Part 1 (12/31; 11:30p-12:33a) 1155
NICK:    True Jackson, VP (1/3; 8:30p)                                      967
NBC:     NFL Indianapolis at San Diego (1/3; 8:09-11:42p)          962
CBS:     NFL Baltimore at Miami (1/4; 1:04-4p)                           909
NICK:    Drake & Josh (1/3; 9p)                                                 884
FAM:     The Secret Life of the American Teen (1/4; 7-8p)            851
FAM:     The Secret Life of the American Teen (1/4; 8-9p)            804
FOX:     Family Guy (12/29; 11:30p)                                          792
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, January 3, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.5/3; The Replacements 0.6/4; That’s So Raven 0.9/5; That’s So Raven 1.0/5; Hannah Montana 1.2/6; Suite Life of Zack & Cody 1.4/7; Power Rangers Jungle Fury 0.5/3; Power Rangers Jungle Fury 0.7/3
CW (TheCW4Kids) 0.6/4 Avg. (7a-12p)
Will & DeWitt 0.1/2; Spectacular Spider-Man 0.3/4; Sonic X 0.5/5; Gogoriki 0.5/4; Dinosaur Kings 0.9/5; Teenage Mutant Ninja Turtles 0.8/4; Chaotic 1.1/5; Huntik 1.0/4; Yu-Gi-Oh 5D 0.6/3; Kamen Rider Dragon Knight 0.5/2
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Jane and the Dragon 0.3/2; Zula Patrol 0.4/2; 321 Penguins/Larryboy Adventures 0.4/2; Veggie Tales 0.4/2; Turbo Dogs 0.3/2; My Friend Rabbit 0.3/2
CBS (KEWLopolis on CBS) 0.3/2 Avg. (7-10a/10a-12p)
Cake 0.3/2; Horseland 0.3/2; Dino Squad 0.2/1; Strawberry Shortcake 0.4/2; Care bears 0.2/1; Sushi Pack 0.3/2

Final K6-11 Ratings for Saturday, January 3, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.2/20 Avg. (7a-1p)
Jimmy Neutron 0.5/12; Jimmy Neutron 1.3/18; Fairly OddParents 1.9/20; Fairly OddParents 2.6/21; SpongeBob SquarePants 3.2/20; SpongeBob SquarePants 3.8/21; Back at the Barnyard 3.6/18; Mighty B! 3.7/18; SpongeBob SquarePants 4.2/20; SpongeBob SquarePants 4.1/19; SpongeBob SquarePants 4.6/23; SpongeBob SquarePants 4.7/22
CARTOON NETWORK 1.8/11 Avg. (7a-1p)
George of the Jungle 1.4/20; Transformers: Animated 1.6/17; Secret Saturdays 1.9/15; Pokemon: Diamond & Pearl Battle Dimensions 2.0/13; Star Wars: Clone Wars 2.0/11;Ben 10: Alien Force 2.2/11; Batman: Brave & The Bold 2.0/10; Bakugan 1.9/9; Robotboy 1.8/9; Ben 10: Alien Force 1.4/7; Ben 10: Alien Force 1.5/7
DISNEY CHANNEL 1.8/11 Avg. (7a-1p)
The Wiggles 1.5/24; Little Einsteins 1.6/21; My Friends Tigger & Pooh 1.5/17; My Friends Tigger & Pooh 1.7/13; Mickey Mouse Clubhouse 1.9/12; Mickey Mouse Clubhouse 1.8/10; Imagination Movers 1.9/9; Handy Manny 2.0/9; Higglytown Heroes 1.9/9; Charlie and Lola 1.8/8; Mulan (95 minutes) 2.1/10
TOON DISNEY (Jetix) 0.5/3 Avg. (7a-1p)
The Suite Life of Zack & Cody 0.2/3; Phineas and Ferb 0.2/2; Phineas and Ferb 0.3/3; Phineas and Ferb 0.6/5; The Fox and the Hound (110 minutes) 0.5/3; Shaun the Sheep 0.3/2; House of Mouse 0.5/2; House of Mouse 0.5/2; House of Mouse 0.7/3; House of Mouse 0.4/2

Answer to Yesterday’s Trivia Question: 
On the animated series Franklin, Franklin is often seen with a blue stuffed dog. What does he call this companion?  SAM Kudos to: David Stern-BARD Entertainment/NY; Heather Floore-KDAF/Dallas

Today’s Trivia Question:  What is the name of Adam Sandler’s production company? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
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Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SALES PLANNER/AETN/NY: Create TV & digital sales proposals, develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply: (1/17)

JOB OPENING: ACCT EXEC/Radio Disney/NY:Sell local advrtsng, spnsrshps & events in NY mkt.2 yrs exp sales req, pref in children’s mktg/promos. Spec events or media sales a +. BA pref. Apply: Req ID 184566 (1/16)

JOB OPENING: REGIONAL NAT’L SALES DIRS/NY/CHI/LA: Meredith Broadcasting seeks 3. College or equiv. req’d. 5+ yrs in TV sales, incl 2+ yrs as Nat’l Sales Mgr for local station. Res/sal info: [email protected]. EOE (1/16)

JOB OPENING: DIR PROJ MGMT/Versus/PA: Mng mult TV promo/pckgng projects for busy mktg/creative services dept. Req. 5 yrs exp at ntwrk, post/design firm or ad agency. Apply online: . EOE (1/16)

JOB OPENING: SR. FINANCIAL ANALYST/DISCOVERY/NY: Work w/ ad sales on frcstng, reporting, variance analysis, id & comm of risks/oppts, ind & compet analysis, earning calls. 5+ yrs acct/fin. exp. Apply: Req#8650 (1/14)

JOB OPENING: CNBC AUDIENCE DVLPMNT/Englewood Cliffs, NJ: Interpret/Analyze site traffic pattern/opps to improve. Dvlp email newsletter. Monitor monthly cost assoc. w/ email campaigns. 3-5 yrs online aud dvlpmnt req’d. [email protected] (1/14)

JOB OPENING: MGR/SR MGR, AFFILIATE FINANCE/MTVN/NY:oversee 50M of affil expenses/prepare LRP’s/Budgets/Forecast. Prepare mnthly close/variance analysis/Supv exp. rq’d. Apply: [email protected] EOE (1/14)

JOB OPENING: CORP FIN’L PLNG ANALYST/Comcast Networks/NY: Resp for the day-to-day financial activities. 3-5 yrs related experience and proficiency with Great Plains financial system a must. Apply @ EEO/AA/Drug Free (1/13)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Publicist for TV project. News bkgd & exp on assign desk a must. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res: [email protected] (1/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Oxygen/Bravo/DIGITAL RSRCH INTERN: Maintain ongoing analysis of digital properties, admin tasks, reports, presentations. Excel, PP & fast learner desired. 2-3 days, Reply: [email protected] w/ res/cover (1/17)

SPRING INTERNSHIP CREDITS ONLY: Busy Media Production Company. Support Prod Coord, Editor and Prod. Help organize/maintain Prod office. Assist on location shoots. Interest in advancing in prod industry a must. Email: [email protected] (1/13)

WINTER/SPRING INTERNSHIP/CREDITS ONLY: ENTERTAINMENT/MKTG & COMM INTERNS/Cynopsis Media/Shelton CT: Asst various depts as needed in advrtsng sales, mktg, & rsrch. Highly orgnzd & reliable Sophomores/Jrs/Srs; Excellent MS Word/Excel skills. Contact: [email protected] (1/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE PRODUCER/ANIMATOR/EDITOR/LA: Meg Barbour – seeks work in top design studio. 5+ years experience as producer, motion graphic designer, editor, project manager, web 2.0 consultant. [email protected] (1/17)

SITUATION WANTED: OUTSOURCED MKTG-Emails to Events:Affil & ad sales mktg expert;cross-platform promotion pro. 12 yrs Sr staff mktr, 7 yrs consulting exp. Concept to implementation. Project or long term. Email: [email protected] (1/17)

SITUATION WANTED: Accomplished ADVERTISING, MARKETING, SALES PROMOTION AND DIRECT MARKETING EXECUTIVE experienced in developing advertising programs. Will consider Agency freelance, consulting assignments. Contact: [email protected] (1/16)

SITUATION WANTED: Experienced FIELD AND POST PRODUCER looking for work. Experience in television and documentary film. References available. Please e-mail [email protected] (1/16)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Credits include National Geographic, PBS, Discovery, History Channel, TLC and MSNBC. Contact email: [email protected] (1/16)

SITUATION WANTED: SPORTS/ENTERTAINMENT PRODUCER (NY): Seeking F/T or Freelance. 10 years exp. w/major networks. Field, Segment, Writer, Talent Booker.  Contact: [email protected] (1/16)

SITUATION WANTED: FREELANCE or Full-time MEDIA BUYER w/ over 25 yrs of buying exp. is newly available. Seeking F/T or Freelance wk from your office or my home (New York based) Please contact me @ [email protected] (1/15)

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.): 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted.. Valid passport – willing to travel. [email protected] (1/15)

SITUATION WANTED: SPONSORSHIP MARKETING/NY: Experience in evaluating and negotiating sponsorships and promotions. All media types- broadcast, outdoor, print, digital, mobile, hospitality, etc. Contact: [email protected] (1/15)

SITUATION WANTED: COMEDY WRITER: For samples, please visit Contact: [email protected] (1/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (1/15)

SITUATION WANTED: SEASONED PRODUCER. Experience in talk/reality/game show genres. Produced shows overseas and on location. Hard working, detail oriented, motivated, ready to start today, will travel. Contact: [email protected] (1/14)

SITUATION WANTED: Celebrity Talent PROD with exp on both coasts.Will connect your synd, ntwrk or cable prgrm w/ quality & approp celebrity guests. Staff or freelance – visit or email [email protected] for free consultation. (1/14)

SITUATION WANTED: SR. SALES/DOS Chicago/NYC-Experienced, motivated online salesman. Huge rolodex and selling experience with many Fortune100’s. Uber-competitive, hardworking, persistent. Meets/exceeds goals. [email protected] (1/14)

SITUATION WANTED: FREELANCE MEDIA BUYER w/more than 8 yrs of buying exp. is avail. for work.Seeking PT or Freelance wk from your office or my home-locally or remotely.(Cincinnati bsd) Pls. contact me @ [email protected]. (1/14)

SITUATION WANTED: Experienced,Media Sales Marketing Research Professional, well-versed & superior in all analytic, presentation, oral & written communications areas withAd Agency, Rep & Consulting background. [email protected] (1/14)

SITUATION WANTED: PRODUCER/WRITER : Seven yrs experience in brdcst, cable & online media. Highly creative, tackles everything from conception to completion; comedy, sports, news and entertainment background; NYC. [email protected] (1/14)

SITUATION WANTED Mature ACTRESS seeks survival job in SFV. Experienced exec asst, former asst to celeb, 16-1/2 yrs at major studio.Part-time to supplement retirement. Computer-savvy, efficient, loyal, discrete. [email protected] (1/13)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR: Deadline activist to the rescue. FREE COPY @ contact: [email protected] (1/13)

SITUATION WANTED: Emmy-winning WRITER/PRODUCER of short-form animation & digital content is available for freelance writing/producing/consulting. Reel & resume: or contact [email protected] (1/13)

SITUATION WANTED: FREELANCE COPYWRITER/MARKETING CONSULTANT: 14 yrs exp. in ad sales marketing and copywriting w/ B2B focus. Upfront scripts/presentations, media kits, brochures, web content, program descrips etc. [email protected] (1/13)

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