Monday, December 15th, 2008

Cynopsis: DIGITAL


Good morning, it’s Monday, December 15, 2008, and this is your first early morning digital briefing.

The FCC cancelled its vote originally scheduled for this week to consider a plan to auction off a portion of public airwaves to power a free nationwide wireless internet service. Lawmakers Jay Rockefeller (expected to lead the Senate Commerce, Science and Transportation Committee) and Henry Waxman (incoming chairman of the House Energy and Commerce Committee) wrote personally to chairman Kevin Martin asking him to postpone the meeting in order to focus on the upcoming digital transition instead. The controversial plan, which would have included provisions outlawing adult-themed content, met a broad range of opposition from ISPs, content producers and consumer groups.


The gaming industry is emerging as a bright corner of the troubled economy as U.S. sales of videogames grew 10% to $2.91 billion in November, according to market research firm NPD Group. Sales of videogame consoles were also up 10%, to $1.21 billion led by the Nintendo which sold more than 2 million Wiis and 1.57 million DS hand-held consoles. Microsoft came in second, with 836,000 Xbox 360 consoles sold. Sony continued to struggle in November, selling only 378,000 PlayStation 3s, 206,000 PS2s and 421,000 of PSP handhelds.
Whoopi Goldberg, once a regular on Star Trek: The Next Generation, is set to executive produce and star in the sci-fi miniseries “Stream” for, per Variety. The series will air in six 5-minute weekly installments both online and via on demand beginning Jan. 15.


YouTube introduced a Abuse and Safety resource guide offering tips and advice on how parents can help their kids navigate some of the land mines of the web including cyberbulling, privacy, spam, and sexual exploitation. The guide identifies which videos should be flagged as inappropriate and suggests who to call if you’re concerned someone is at risk of suicide. On a cheerier note YouTube also returned this year with a selection of funny holiday e-Cards.
Tech-centric online ad network NetShelter Technology Media closed on an $11.1 million Series A round of financing from Rho Canada, GrowthWorks Canadian Fund and JLA Ventures. NetShelter reached 15.25 million unique users in October to lead comScore’s technology and news category, edging out CNET for the first time.


Mobile cost-per-impression rates are falling as games and iPhone apps begin to command a larger share of mobile ad inventory, finds AdAge. Average CPMs in the mobile space are currently hovering around $15, compared to $20-$25 earlier this year.


Liberty Media announced a plan to spin off a majority of its Liberty Entertainment assets to create a separate publicly traded entity. The new company would include about 52% of the DirecTV Group, 50% of GSN, 100% of FUN Technologies and 100% of Liberty Sports Holdings, LLC, which includes three regional sports networks. The LMDI tracking stock will primarily consist of 100% of Starz Entertainment, 37% of WildBlue Communications, Inc. and an undetermined amount of cash.
announced it is rolling out it’s DOCSIS 3.0-powered “wideband” service in Chicago, Atlanta, Baltimore and Ft. Wayne, Indiana in the coming weeks. The service, capable of hitting 50Mbps down and 5Mbps upstream, is now available to about 10 million homes and businesses including areas of Minneapolis/St. Paul, Oregon, Washington and New England.


The holidays are the season of top 10 lists and Nielsen has obliged us with a broad selection of top releases in multiple media formats. On the digital front NBC’s Heroes ranked as the top Timeshifted TV program, gaining 35% more viewers in live+7 viewing. Google was the top visited website, the San Francisco/Oakland/San Jose DMA ranked as top market for content downloading and “Low” from Fio Rida (featuring T-Pain) was the #1 most “digitally downloaded” song. The most popular PC game in terms of minutes played per week was Blizzard Entertainment’s World of Warcraft, whose users averaged 671 minutes/week playing the game. (That’s over 11 hours per week …)
Top 10 “Timeshifted” Primetime TV Programs    
Rank Program                   Network % Increase in Viewership      
1       HEROES                       NBC            35%   
2       FRINGE                        FOX            26%   
3       LOST                           ABC            25%   
4       BONES                         FOX           21%   
5       GREY’S ANATOMY         ABC            20%   
6       HOUSE                        FOX            18%   
7       SURVIVOR: GABON      CBS            18%   
8       AMERICAN IDOL-Tues  FOX            13%   
9       THE MENTALIST          CBS             13%   
10     AMERICAN IDOL-Wed.  FOX            12%   
Source: The Nielsen Company
Data from Jan 01, 2008- Nov 23, 2008.  Percent Increase in viewership is based on absolute difference between Live Household Ratings and Live+7
Top 10 Websites in the U.S    
Rank  Brand   Ave. Monthly Unique Audience (000)     
1       Google                       120,498
2       Yahoo!                       114,872
3       MSN/Windows Live       98,414
4       Microsoft                     95,479
5       AOL Media Network      90,193
6       YouTube                      72,623
7       Fox Interactive Media    68,780
8       eBay                            54,680
9       Wikipedia                     54,505
10      Apple                          49,303
Source:  The Nielsen Company
Note:  Data from January – October 2008
Top 10 Most Digitally Downloaded Songs
Rank    Song                      Artist
1       Low                 Flo Rida Featuring T-Pain     
2       Bleeding Love   Leona Lewis   
3       Lollipop            Lil Wayne Featuring Static Major      
4       I Kissed a Girl   Katy Perry    
5       Viva La Vida     Coldplay      
6       Love Song        Sara Bareilles
7       Apologize         Timbaland Featuring OneRepublic
8       No Air  Jordin   Sparks Duet With Chris Brown   
9       Disturbia         Rihanna
10     4 Minutes       Madonna Featuring Justin Timberlake   
Source:  Billboard Hot Digital Songs / The Nielsen Company
Note: Data from Billboard issue dates Dec 1, 2007 issue through November 29, 2008
(sales data from Nov. 12, 2007 through November 16, 2008).
Top 10 PC Game Titles in the U.S.     
Rank  Game Title                    Publisher                    AU%     Ave. Minutes Played/Week   
1       World of Warcraft         Blizzard Entertainment      .723           671   
2       Call of Duty 4: Modern  Warfare  Activision           .163           403   
3       Halo: Combat Evolved   Microsoft Game Studios    .092           295   
4       Sims, The                     Electronic Arts Inc.          0.09           213   
5       Sims 2, The                  Electronic Arts Inc.         0.086          291   
6       RuneScape                   Jagex Ltd.                     0.084           451   
7       Diablo II                      Blizzard Entertainment    0.065          313   
8       Team Fortress              2 Valve                          0.063          371   
9       Counter-Strike             Sierra Studios                 0.062          282   
10     CS: Source  Valve        Sierra Studios                 0.061          426   
Source:  The Nielsen Company
Note:  Data from Jan – Oct 2008.  AU% = % of PC Gamers playing title in the average minute


Apple upgraded the look of the App Store in iTunes, making it considerably easier to navigate. New sidebars highlight the top 20 paid and free apps separately, showcasing a wider variety of apps.
The ultra-compact, ultra cheap Acer 3G Netbook went on sale at Radio Shacks across the country on Friday. The Acer Aspire one netbook is priced at $99.99 for customers who sign up for a qualifying two-year AT&T DataConnect mobile broadband service agreement with plans starting at $60/month. The 9.8″ x 6.7″ laptop runs Windows XP and comes standard with a webcam, 1GB RAM, a 160 GB hard drive and built in Wi-Fi capabilities.
Live Labs division released its first app for the iPhone/iPod Touch – a mobile version of its elegant photo display software called Seadragon. The technology, also used for Microsoft’s Photosynth suite, is built to zoom in and out of photos found on the net regardless of bandwidth constraints or image size.


Los Angeles-based web stido maniaTV added two C-Level executives and four director level positions to its staff:

  • Daniel Paul joins as VP/Business Development. Daniel was formerly VP/Content Acquisition and Strategy at Joost and served as VP of New Media for Turner Broadcasting’s Home Entertainment Group
  • Michael Klein was hired as VP of Sales. Michael, who formerly served as head of sales at National Lampoon, will oversee maniaTV sales offices in New York, Chicago, Los Angeles, and the West Coast
  • Stephen Przybylowski, formerly a manager at G4, joins as Director of Content Operations
  • Andrea Chu, a former development director at Paramount Studios, will serve as Director of Content Distribution
  • Former web development manager at Disney and Disney Mobile Ron Lucero signed on as Director of Software and Website Development

Minneapolis-based multiplatform entertainment network Reelz Channel, a subsidiary of Hubbard Broadcasting, has cancelled its flagship original show Dailies and laid off more than 40 employees in its Los Angeles studio.
Publicis’ interactive ad agency Digitas Inc. is laying off about 70 people or 2% of its staff in the U.S.


Evernote is an extremely handy multimedia note-taking application that allows you to capture text, photos and voice notes and catalog them for seamless sharing and easy access. The company was quick to produce an iPhone app that works flawlessly; it’s perfect for taking a picture of a map or making a quick note about something that you don’t want to forget. The problem with it is that the iPhone camera is limited. Now Evernote has partnered with SD memory card maker Eye-Fi to enable users to send photos over Wi-Fi directly into their Evernote accounts. Now you can simply snap a photo with a more robust digital camera then transmit it wirelessly into the Evernote interface.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR MGR PROG PUBLICITY/A&E TV/NY: Dev History PR strategies on print/electronic & internet props. Mng Public Affairs & Mktg prtnships & talent. BA & 5+ yrs TV publ cable/b’cast/news. Apply: (12/20)

JOB OPENING: RSRCH ANLYST/Lifetime (LA): Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res: [email protected] (12/20)

JOB OPENING: RESCH MGR/TLC/MD: Work w/Dir/Int clients to design/manage Net resch efforts, utilizing Nielsen data, other consumer data to develop programming, scheduling, and mktg strats. Apply: #8255 (12/19)

JOB OPENING: RESEARCH STRATEGIST/TLC/MD: Analyzes & reports on Nielsen TV ratings data and market research statistics to support the programming, scheduling and marketing depts. Apply: #8254 (12/19)

JOB OPENING: SR MANAGER/TV SALES & DIST/BBC/NYC: hit sales targets, ID new clients, pitch and conclude deals w/ cbl ntwrks. Scripted & nonscripted programs. To apply, (12/18)

JOB OPENING: SR MANAGER AUD DEV/BBC/NYC: Grow Mrkt for BBC.Com, drive traffic, manage syndication relationships w/ 3rd party partners. Create mrktng & aud dev strat. To Apply, (12/18)

JOB OPENING:  EXEC/ADMIN ASST/Comcast Networks/NY: Asst Sr execs w/ daily admin duties.3-5 yrs exp asst Sr execs.Strong writ/verbal comms skills; det-oriented. MS Off. knwlg a must. Must Apply @ . EEO/AA/Drug free (12/17)

JOB OPENING: STRATEGIC PLANNING ANALYST/NY: Resp for digital avail rpts, contracted/billed rev rpts, support VP/Mgr on ad hocs. Finance exp preferred, strong excel.  # 99308. Cover/resume: [email protected] (12/17)

JOB OPENING:  NATIONAL TV Supervisor & Buyer/LA: Top Agency, Excellent Group ,need negotiating experience with National TV& Cable Networks. Excel Benefits, will relocate – pls send resume to [email protected]   (12/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER SPRING INTERNSHIP CREDITS ONLY: HR INTERN POST-PROD CO/Burbank, CA: Gain exp. in all facets of HR: Benefits, Recruiting, Employee Relations, Compensation, Training. Submit resume: [email protected] , with HR Intern in subject line. (12/20)

WINTER SPRING INTERNSHIP CREDITS ONLY: MKTG INTERN POST-PROD CO/Burbank CA: Gain exp. in all facets of Marketing: PR, Online, Graphic Design, Copyrighting, Advertising. Submit resume to [email protected] , with Marketing Intern in subject line. (12/20)

SPRING INTERNSHIP CREDITS ONLY: IN SESSION INTERNS/truTV/NY: Assist in production of daytime trial coverage and booking department. Skills: Writing, Computer, Research. Apply online: Req#109741BR (12/19)

WINTER SPRING INTERNSHIP CREDITS ONLY: COMEDY TALENT MANAGEMENT INTERN/ LA: Assist w/ office duties, covering shows, helping run live monthly show. For more info/submit resume, email [email protected] (12/19)

WINTER SPRING INTERNSHIP CREDITS ONLY: Thirteen/ WNET/NY:Daily animated kids’ series seeks interns w/ interest in online educational media and web analytics. Must be available 12-20 hrs/wk. Stipend offered. Res/cvr lttr w/ availability to [email protected] (12/19)

WINTER/SPRING INTERNSHIP CREDITS ONLY: Fuel TV music dept: INTERNS interested in learning about music sprvsn for TV/film. Will learn about licensing, placement, rights & all aspects of how music fits into prod. Resume to: [email protected] (12/18)

SPRING INTERNSHIP CREDITS ONLY: IN SESSION INTERNS/truTV/NY: Assist in production of daytime trial coverage and booking department. Skills: Writing, Computer, Research. Apply online: Req#109741BR (12/18)

WINTER SPRING INTERNSHIP CREDITS ONLY:  EDITORIAL VIDEO INTERN/NY, NY:  Assist Editorial Director w/ writer paperwork, assignments, photo gallery production & copywriting and editing. For more info/submit resume, visit req ID 6886BR (12/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Results oriented ACCT MGR DIST/SYND (19 yrs) seeks opp. w/ agency/network/studio/prod. co. Worked@ Disney, Ascent & Visual Data- Resume & client references avail. LA Based [email protected] (12/20)

SITUATION WANTED: TV/ONLINE CFO or VP FINANCE, LA/NYC: Experience spans Financial Analysis, Strategy,M&A and Accounting in cable networks and online. Over 10 years with Disney and MTVN. Contact: [email protected] (12/19)

SITUATION WANTED: BROADCAST DESIGNER..Multiple BDA/ Promax award winner. Art Direction/Motion Graphics/ print / webdesign.  See site at[email protected] (12/18)

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.), 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted. Valid passport – willing to travel. [email protected] (12/18)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR guts+passion+excellence! tons o’ experience connecting w/all kinds of audiences, all media. FREE COPY @ contact: [email protected] (12/16)
SITUATION WANTED: SHOWRUNNER + DIRECTOR: Exceptional Emmy-winning visual storyteller, multihyphenate. From concept to delivery, expert in story, production, post. Reality/nonfic, docudrama, docs. [email protected] 310.450.8272 (12/16)

SITUATION WANTED: Experienced, MEDIA SALES MARKETING RESEARCH PROFESSIONAL, well-versed & superior in all analytic, presentation, oral & written communications areas with Ad Agency, Rep & Consulting background. [email protected] (12/16)

SITUATION WANTED: EXP. PRODUCER/WRITER/FIELD DIRECTOR:  Non-Scripted. NBC, Discovery, VH1, CMT, TLC, E!, CNN; Field and Post; Excellent Story Teller; Compelling interviewer; 3 Emmy Noms. LA based, will travel. [email protected] (12/16)

SITUATION WANTED: INNOVATIVE PRODUCER/DIRECTOR:Award winning and highly creative. Major network experience, across all genres: Childrens, Youth, Reality, Lifestyle. In NY but will travel. View reel & CV: (12/16)

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