Monday, April 6th, 2009

  • Best Quarter ever in uniques, visits and page views (+17%, +18% and +7% respectively vs. prior year)
  • Bested and in all metrics, +89% and + 102% respectively higher in page views
  • Engagement Leader -users averaged 23 mins per visit and 36 mins per unique
USA NETWORK Characters Welcome

SOURCE:Omniture and comScore. Click here for the full source data.



Good morning. It’s Monday, April 6, 2009, and this is your first early morning briefing. 

Tonight’s Premieres:
BBC America: Antiques Roadshow UK at 10a; The Hotel Inspector at 12p
ABC: Surviving Suburbia at 930p
MTV: The Hills at 10p



Unscramble the words above and find out what you might win

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The season and series finale of ER last Thursday night on NBC drew in 16.2 million viewers for the big two hour episode, and a 6.0/16 rating among A18-49, reports Nielsen. These numbers mark ER’s finale as the biggest final episode since the X Files signed off in 2002.

The 9th season premiere of The Ultimate Fighter: US vs. UK on Spike TV last Wednesday drew in its highest M18-49 rating since season #4, and its most watched premier since Season #5, with a 1.8 rating in the demo, and an average audience of 1.8 million viewers. 

BBC Radio‘s Russell Brand and Jonathan Ross made a prank call to an actor and the cost ultimately was a $222,000 fine levied by the media regulator, Ofcom, for breach of the broadcasting code.  The fine marks the single largest fine for a single show.  The show aired in latenight on BBC Radio 2 in October, and was deemed to be “gratuitously offensive, humiliating and demeaning.”   Russell Brand has since resigned, and Ross – reportedly the highest paid star on BBC, has lost three month’s pay when his show was suspended for that period of time.

Top 10 Weekend Box Office Estimates: April 3-5, 2009
Fast and Furious (Universal)                        $72.5 million – opening weekend
Monsters vs. Aliens (Paramount)                   $33.5 million  2 wk total $105.7m
Haunting in Connecticut (Lionsgate)              $9.6 million  2 wk total $37.2m
Knowing (Summit Entertainment)                  $8.1 million  3 wk total $58.2m
I Love You Man (Paramount)                        $7.9 million  3 wk total $49.2m
Adventureland (Miramax)                             $6.0 million – opening weekend
Duplicity (Universal)                                    $4.3 million  3 wk total $32.4m
Race to Witch Mountain (Disney)                  $3.4 million – 4 wk total $58.4m
12 Rounds (20th Century Fox)                      $2.3 million – 2 wk total $9.0m
Sunshine Cleaning (Overture Films)               $1.9 million – 4 wk total $4.8m
Source: Rentrak





Source: Nielsen Media Research, 2/23/09-3/29/09, Live +SD, (000), A25-54 Sales Prime (M-SU 7PM-2AM), P2+ Prime (M-F 8PM-11PM). Subject to qualifications available upon request.


Discovery has ordered eight episodes of Engineering the Universe from Pioneer Productions, a series investigating how the universe was created and how it works today.  Each 60m episode of the series targets a different topic including the Big Bang theory, origins of black holes and the latest theories on the formation of the solar system and stars. 

The CW has cast Shaun Sipos in Melrose Place as David Patterson, the son of Jake Hansen, played by Grant Show, report THR.  Other cast members of the new series include Michael Rady,  Ashlee Simpson-Weitz, Jessica Lucas, Colin Egglesfield, Katie Cassidy, and Stephanie Jacobson

Slumdog Millionaire’s Anil Kapoor has joined the cast of Fox’s 24 as a regular in the upcoming 8th season.  Kapoor will play a Middle Eastern leader who heads up a peacemaking mission in the US. 

Casting Call: Bad Girls Club is looking for seven women to star in season four of the Oxygen reality show from Bunim-Murray. The new season will bring together an all-new cast of self-proclaimed ‘bad girls,’ living in a beautiful mansion and recognizing their outrageous behavior has perhaps put a damper on their relationships, careers and lives. Bunim-Murray Productions will be holding casting interviews by appointment only in Dallas, Charlotte, Baltimore on April 9, Detroit & Boston on April 15, Phoenix on April 18, San Diego on April 19, Nashville on April 22 and NYC on April 24. There will be open casting calls Atlanta on April 15, Philly and Chicago on April 18, San Francisco and Miami on April 25.  Those wishing to participate should email
and submit their name, phone number, snail mail and a brief description of why they consider themselves a ‘bad girl.’  Emails must also include several recent photos – submissions without photos will not be accepted.  The subject heading of email submission must be: “CITY XX RECRUITING REQUEST.”  The minimum age to apply for Bad Girls Club is 21.  More information is available at

Correction:  The following Casting Call was posted in error by Cynopsis, and no such live audition is being held: Casting Call: G4 seeks a new female correspondent for its network and is hosting an audition next Monday in Los Angeles beginning at 7p.    We regret the error and apologize for any inconvenience:


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Bostonians may not only lose Leno – they may soon lose their Boston Globe. The New York Times Co. is threatening to shutter the paper if the Globe‘s union doesn’t agree to $20 million in concessions, according to a report written by Globe staffers. Times executives told union leaders that the paper, acquired for a record $1.1 billion in 1993, lost $50 million in 2008 and would lose another $85 million this year unless severe cutbacks are made.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Toonz Animation India and Canada’s Spectra Animation are partnering to co-produce Paddy’s Pages (52 episodes), a new preschool animated series currently slated to be available in early 2011.  Jointly financed by both companies, the production budget for Paddy’s Pages is about US$7 million.  The series follows the adventures of Paddy, a 6-year-old who loves to read books.  One day Paddy happens upon a book filled with stories that have no endings, Paddy and his animal pals take on the task of finding the missing conclusions and encounter and solve some everyday preschool problems.  Full edition: CYN KIDS.




Source: Nielsen Media Research, 2/23/09-3/29/09, Live +SD, (000), A25-54 Morning (M-F 6AM-9AM). Subject to qualifications available upon request.


Thursday – A18-49 Analysis: As you might have suspected, the finale of ER helped drive NBC to the top position among A18-49 for the night, according to fast national ratings from Nielsen.  Overall, NBC posted a 5.2/14, well ahead of #2 network CBS for the night with a 3.3/9.  At 8p CBS’ Survivor led with a 3.6/11, but only marginally to the special ER Retrospective, which posted a 3.5/10.  At 9p the two hour finale of ER earned a 6.0/16 in the demo, averaging a 5.4/14 for the first hour and a 6.6/18 for the final and last hour. Comparatively, CSI at 9p on CBS earned a 3.8/10, and Eleventh Hour at 10p delivered a 2.5/7.

Live + Same Day Household Ratings: Thursday, April 2, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD

NBC     9.2/15   ER Retrospective 7.0/11, ER [f ] 10.4/17

CBS     7.5/12   Survivor 6.5/11, CSI 9.1/14, Eleventh Hour 6.8/11

FOX     4.9/8    Bones 5.8/9, Hell’s Kitchen 4.1/6

ABC      3.1/5    In the Motherhood 3.3/6, Samantha Who? 3.1/5, Grey’s Anatomy [r] 3.4/5, Private Practice [r] 2.7/5

UNIV    2.3/4    Cuidado con el Angel 2.4/4, Manana es para Siempre 2.7/4, Rosa de Guadalupe 1.7/3

CW      2.2/3    Smallville 2.4/4, Supernatural 2.0/3

MNT     1.2/2    My Thursday Movie: Beauty Shop 1.2/2

TELE    0.7/1    Dona Barbara 0.7/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.7/1, El Cartel 0.7/1

ION     0.3/0    Boston Legal 0.2/0, Movie: Jurassic Park III 0.3/1

A18-49: NBC 5.2/14, CBS 3.3/9, FOX 3.0/8, UNIV 0.2/5, CW 1.6/4, ABC 1.4/4, MNT 0.7/2, TELE 0.6/2, ION 0.1/0


An influential audience trusts the right brand in the right place.

“I’m more likely to buy things I see promoted on this network than others.”*

IFC + Sundance Channel = Independently Wealthy

*See the research for yourself, learn more about Indienomics & WIN cool prizes to increase your independent wealth at
Source: OTX Research Custom Study December 2008. N=2800

This day in History:  1987 – Sugar Ray Leonard took the middleweight title from Marvin Hagler.

Answer to Yesterday’s Trivia Question:    If you’re a passenger on the Jupiter 2, what show are you on?  LOST IN SPACE  Kudos to: Jeff Meza-WE tv/New York; Andrew Goldman-HBO/NY; Monica Lenti-MTV Networks/New York; Lynn Dee McDonald-Carat/Atlanta; David A. Wolf-OnMedia Ad Sales/Columbia, MO; Wil Allmendinger-The Hotel Networks/Chicago; Bob Quigley-KJZZ/Salt Lake City; Shana Morgan- Starz Entertainment/Englewood; Steve Rubin-Fast Carrier Pictures/Los Angeles; Rick Arredondo-Table 29 Productions/LA; Greg Johnson, Head Writer/Wolverine and the X-Men/Simi Valley; Cammie Buerry-Marshall Fenn Communications/Las Vegas; Barry Sher-The Pacific West Group/Toronto; Sheldon

Today’s Trivia Question:  Who is the prolific composer of the theme songs for Dynasty, The Colbys, Falcon Crest, Cagney & Lacey, and The Lifestyles of The Rich And Famous?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Upfront Advertising Alert!
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Influence brands and agencies’ Upfront Buying Decisions

Powerful Advertising Programs from Cynopsis Media
Impactful Ad Campaigns, Events, Special Projects

Find out why over 60 Networks use Cynopsis Media to drive results.

To start reaching decision-makers directly, contact Chuck Bolkcom, President


Later — Cyn

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

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The Weather Channel = MOMENTUM
New programming is generating powerful results!
#1 in REACH: 127+ million unduplicated audience.* #1 among cable news brands!
INCREDIBLE GROWTH: +51% in A25-54, Total Day!**

We look forward to sharing our MOMENTUM with you.
Powerful Connections. Powerful Results.

*Source:The Nielsen Company TV/Internet Fusion Data. **Source: Nielsen Media Research via StarTrak. Click here for the full source data.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: EXP’D SHOWRUNNER with strong writing credits to oversee all creative aspects for a multi-episode doc series. Must be able to relocate for 6-8 month assignment.

JOB OPENING: TV VIDEO PRODUCER/WRITER/Good Housekeeping Magazine/NY: 5+ yrs exp. Will be producer & head writer in charge of scripting & creative development. Send reel, writing samples & salary req to:

JOB OPENING: GRAPHIC ARTIST/BRDCST DESIGNER/NY1 News/NYC: Design/animate on-air graphics pckgs. Create logos, build graphics Photoshop; animate After Effects. Tight deadlines. Demo reel. 111821BR (4/10)

JOB OPENING: WEB ANALYTICS/LA : (contract) need 1-2 yrs. Exp. w/Omniture + othr srch tools. Will provide analysis on,, and sites. Resumes to:

JOB OPENING: BRAND RESEARCH MANAGER/ DIY NETWORK/ Knoxville, TN: Develops, analyzes, & interprets research. 5 yrs exp in market research at a TV network/ studio. Nielsen exp required. , #388 (4/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP/CREDITS ONLY: COMEDY TALENT MANAGEMENT INTERN/LA: Assist w/ office duties, covering shows, helping run live monthly show. For more info/submit resume, email

SUMMER INTERNSHIP/CREDITS ONLY: COMEDY TALENT MANAGEMENT INTERN/NYC: Assist w/ office duties, covering shows, helping run live monthly show. For more info/submit resume, email

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: FREELANCE VIDEO EDITOR(NYC) Video Editor with 12 yrs experience. Broadcast, corporate, music videos. Specializing in short form documentary & narratives. For pay only. Avid & Final Cut. Contact:

SITUATION WANTED: VP/DIRECTOR SALES: Unprecedented SUCCESS building Sales force/Revenue/Value Creation/Content/Operations/Infrastructure. Motivational, solutions based TEAM builder, Let’s Talk!

SITUATION WANTED: SR RSCH ANALYST who worked w/ Natl Cable Comm forlast5 years and Telerep for3 years.Critical role on corporate research and industry driven projects, specialist for all LPM Analyses. Contact:

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: FILM & VIDEO EDITOR & PROD. (PREDITOR)/ NY looking for work. I have been working in Film and Video for approx. 15 yrs. Own equipment/office & a website with my reel & work exp listed at:

SITUATION WANTED: FILM & TV EDITOR (LA)  Major TV network editor would like to fill her hiatus by working on your pilot or small film/tv project. For pay only. Avid & Final Cut. Available. April 20  June 26. email:

SITUATION WANTED: MARKETING ANALYST (Dallas): 8+ years experience in marketing & research. Have worked with Nielsen, Scarborough, TNS and other systems, analyzing & interpreting data. For resume & more information:

SITUATION WANTED: SALES MANAGER/BUSINESS DEVELOPMENT (Chicago). 24 yrs experience w/broadcast & cable seeks digital, OOH, emerging opportunities. Great communicator, solid relationships. Innovative & creative!

SITUATION WANTED: MUSIC LICENSING (LA) 10+ Experience in Music Licensing. Clearance, Song Selection, Contracts. Resume on IMDb. Email Sean Fernald at:

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.

SITUATION WANTED: Fun, energetic, and media-savvy, licensed wellness/lifestyle coach looking for recurring expert spot or hosting job. View bio, reel, photos at Contact Jennifer:

SITUATION WANTED: PROMOTIONS/COORDINATOR/ASST: Music & Ent. Industry exp. in radio & video promo at major labels. Searching for asst. position in ent.Ind.. Contact:

SITUATION WANTED: FREELANCE VJ: Video journalist, Creative Dir., & Preditor. New Show Development, Editing (FCP), Online Multimedia Promotions, Segment Prod, Host, Brand Mktg, Videographer. 5+ Yrs. Contact:

SITUATION WANTED: FILM & TV EDITOR (LA): Major TV network editor would like to fill her hiatus by working on your pilot or small film/tv project. For pay only. Avid & Final Cut. Available. April 20  June 26. email:

SITUATION WANTED: MARKETING ANALYST (Dallas) 8+ years experience in marketing & research. Have worked with Nielsen, Scarborough, TNS and other systems, analyzing & interpreting data. For resume & more information:

SITUATION WANTED: Save my relationship! Writer with lots of TV & ad experience. But my girlfriend is acting in a Paul Rudd movie. I’m not as cute as he is. Need lit rep to take career to next level, thwart Rudd.

SITUATION WANTED: STORY/FIELD PRODUCER: non-fiction magician. Reality, Docusoap, Unscripted; Docs.; Ent., Talk; 3 Emmy Noms; 12+years; LA based; will travel.

SITUATION WANTED: EXPERIENCED ASSOCIATE PRODUCER most recently with PBS seeks work at production company or network. Full-time or Freelance.

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR: Network/cable exp. in reality, doc, talk, development, and acclaimed film trailers. Solid storyteller in field thru post, concept to delivery. Versatile, great attitude!

SITUATION WANTED: LICENSING SHOW PR: Trades, consumer business stories, new property launches. 20 years corporate and agency consumer product/licensing experience.

SITUATION WANTED: Experienced Sponsorship/Events/Marketing: NYC based.4 + yrs experience in sponsorships & events at Madison Square Garden and CBS TV. Seeking FT position; immediate start. Please contact

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs exp.looking to work out of home office, or locally in Rochester, NY. Contact e-mail:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Dancing with the Stars, Surviving Suburbia [p ], Castle
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Historia Detras del Mito, Al Extremo
CBS: The Big Bang Theory, How I Met Your Mother, NCAA Championship Game
CW: Gossip Girl, One Tree Hill
FOX: House, 24
MNT: Masters of Illusion, Magic’s Biggest Secrets Finally Revealed [r]
NBC: Chuck, Heroes, Medium
PBS: Antiques Roadshow, American Experience, House of Life 
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Cristina

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