Mobile Web Traffic Keeps Growing

Mobile web traffic has grown by 30.6% since 2017, according to the “2020 State of Digital” report from SimilarWeb, but overall time by mobile users spent on websites dropped by 49 seconds. Versus desktop, mobile was found to be the dominant platform for adult sites, gambling sites, food and drink, pets and animals, healthy, community, sports and lifestyle. The news was different for news sites – traffic to the top 100 media publications was down by 7% since 2017.

Related Stories

Cynopsis Sports 12/23/25: ESPN Gets Technical

A CYNOPSIS MESSAGE FROM PREMION   Tuesday December 23, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. We hope everyone is having a wonderful holiday season. It’s a great time of year for fans with a seemingly endless amount of football and basketball to digest—not to mention hockey, […]

Cynopsis 12/23/25: Paramount Climbs Nielsen’s Distributor Chart

Tuesday December 23, 2025 Cynopsis is taking a holiday break – we’ll be back bright and early on January 5. Wishing you all the best this season!    IN THE NEWS Paramount and Netflix saw double-digit month-over-month growth in Nielsen’s November 2025 Media Distributor Gauge. Paramount rose to number three on the chart, with its […]

12/22/25: Cynopsis Media Tech Update

Tech

Monday December 22, 2025 NBCUniversal had a slew of new technology and data announcements ahead of CES. Among them were LIVE Total Impact, a cross-platform tool designed to leverage the real-time viewership of live tentpole moments and extend that engagement across NBCUniversal’s full ecosystem; Performance Insights Hub, a proprietary intelligence platform providing […]

Cynopsis 12/22/25: Apple TV Cancels “The Last Frontier”

A CYNOPSIS MESSAGE FROM SCREENVISION Cinema Is Crushing It in 4Q Avatar: Fire and Ash, brought ~8M opening-weekend admissions. By the end of 4Q, moviegoing will reach 60% of P12-74, with Gen Z accounting for half of all admissions. As momentum carries into 1Q ’26, cinema delivers scaled, predictable reach with premium attention and cultural […]

CynCity

Cynsiders

Instagram