Mobile web traffic has grown by 30.6% since 2017, according to the “2020 State of Digital” report from SimilarWeb, but overall time by mobile users spent on websites dropped by 49 seconds. Versus desktop, mobile was found to be the dominant platform for adult sites, gambling sites, food and drink, pets and animals, healthy, community, sports and lifestyle. The news was different for news sites – traffic to the top 100 media publications was down by 7% since 2017.
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Thursday August 21, 2025 IN THE NEWS Today marks a milestone for ESPN with the debut of its new direct-to-consumer streaming platform. “This is a defining moment not just for ESPN, but for how sports are experienced in the digital age,” said Jimmy Pitaro, Chairman of ESPN. The new service allows fans to personalize […]
08/20/25: Cynopsis Jobs
Wednesday August 20, 2025 Job Hunting? Let’s Talk. We know the industry is shifting—and ScreenShift is where the right conversations happen. If you’re on the market, grab a $99 pass for Oct 14 in NYC (entry at 3PM). Includes roundtables, panels, and a lively networking reception. Just 10 available—email us at marketing@cynopsis.com […]
Cynopsis 08/20/25: Nexstar strikes a deal for Tegna
Wednesday August 20, 2025 IN THE NEWS Nexstar Media Group has entered into a definitive agreement to acquire Tegna in a deal valued at $6.2 billion, including debt. “Following completion of the transaction, the combined entity will be a leading local media company, well-positioned to compete in today’s fragmented and rapidly evolving marketplace,” said […]
Cynopsis 08/19/25: MSNBC rebrands as MS NOW; YouTube eyeing Oscars
Tuesday August 19, 2025 IN THE NEWS MSNBC is losing a logo and a name as it spins off from Comcast. The news net is being rechristened My Source News Opinion World (MS NOW for short), and as part of Versant, won’t be sharing the peacock. “During this time of transition, NBCUniversal decided that […]
08/18/25: Cynopsis Media Tech Update
Monday August 18, 2025 Google is releasing a series of updates to help marketers improve their performance and measurement on iOS, including expanding YouTube’s co-branded partnership ad format to App campaigns. Additionally, on select AdMob inventory, playable ad formats can now be used as end cards after video ads to encourage increased interaction with viewers. […]
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