Iditarod Sled Dog Race Goes Over the Top

Live local OTT platform Syncbak will stream station partner KTUU’s (Anchorage, Alaska) coverage of the Iditarod Sled Dog race on its streaming platform, SBTC. It’s the third consecutive year KTUU has offered out-of-market audiences a chance to view the event, via Syncbak’s direct-to-consumer OTT app.

KTUU has  added two new live streams to the event coverage plus daily VOD content along the trail featuring in-field reporters. The three streams include the ceremonial start on March 7th, the official start on March 8th, and the race finish expected on the morning of March 17th.

Syncbak’s proprietary live DAI technology adSync will allow advertisers to dynamically replace over-the-air ads in live and on-demand streams. The advertising revenue KTUU will gain from streaming on SBTV is expected to more than offset the costs of production.

“Gray stations are dedicated to the communities they serve,” said Mike Braun, SVP of Digital Media at Gray Television. “Whenever there is an opportunity to deliver programming from our local markets to OTT audiences across the nation, we’re going to do it. The Iditarod is a long standing tradition for KTUU and we’re thrilled to carry coverage of the event live on SBTV,” added Braun.

 

Related Stories

01/15/21: OWN renews “Queen Sugar” for season 6, ahead of season 5 debut

queen sugar

    Friday January 15, 2021 Today’s Premieres Disney: “Bunk’d” at 7:30p, “Secrets of Sulphur Springs” at 8p Disney+: “WandaVision” HBO: “Real Time with Bill Maher” at 10p Hulu: “Endings” ID: “Onision: In Real Life” at 10p Netflix: “Bling Empire,” “Carmen Sandiego,” “Disenchantment” OWN: “Belle Collective” at 10p Oxygen: “An Unexpected Killer” at 8p, “Framed […]

01/14/21: “Insecure” to end with season five

HBO's "Insecure" to end with season five

    Thursday January 14, 2021 Today’s Premieres ALLBLK: “Double Cross” BET+: “American Gangster: Trap Queens” discovery+: “UFO Witness” HBO Max: “Search Party,” “The Event” Peacock: “Cleopatra in Space” Today’s Finales CW: “World’s Funniest Animals” at 8:30p truTV: “Top Secret Videos” at 10:30p IN THE NEWS Tom Hanks will host “Celebrating America,” an inauguration special […]

01/13/21: Cynopsis Jobs

shake hands

  SENIOR DIRECTOR, DATA SCIENCE NBCUNIVERSAL NYC   Lead and manage a team of Data Scientists in the development of high-impact tools for ad hoc projects and on-going operational analytic platforms, partner with business leaders across NBCUniversal to identify, build, and implement capabilities to leverage advanced data science. Advanced Degree (PhD strongly preferred) with a […]

CynCity

Cynsiders

Instagram