Friday, October 19th, 2007




Pre-event bids for the Silent and Live Auctions are already coming in …
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Yankee Tickets, Edgar & Ellen book collection, Championship Boxing Tickets, Scuba Diving Trip to Caribbean, New York Giants tickets, Family Portraits, Golf trip, Movie & TV DVDs, Jewelry, Spa Days, Toys, Wine, Original Art … oh baby!

All Auction proceeds benefit Kids in Need and EarthEcho International
Pre-Event Bids accepted now until October 22 at 12 Midnight, ET

Cynopsis: Kids!


Good morning. It’s Friday, October 19, 2007, and this is your first early morning.

On the topic of AOL’s kid and teen targeted services, KOL and RED, and the future of both sites following our item about the letting go of all but a few of the staff of both services, AOL has issued a statement explaining their continued commitment to its kid and teen services.  AOL explains, “neither web site is going away, but both are being aligned differently within the organization in terms of staff and programming.”  The company says that it will operate the sites with “existing teams internally and will involve some transfer as wells as termination of personnel.”  Furthermore AOL says it is in the midst of completing plans for redesigns for both KOL and RED, which it intends to launch in 1Q 2008.

Also cutting jobs this week, 1800 jobs to be exact, is the BBC.  The company says that the jobs will be eliminated according to its Delivering Creative Futures, a new six-year strategic plan to “re-prioritize resources.”  Some of the jobs being cut are those in the BBC kid’s area.  In fact, BBC Kid’s is facing about a 10% budget cut under this plan, according to  According to the BBC Trust, which approved the new multi-year plan, the Delivering Creative Futures initiative is comprised of three primary concepts: more focus on quality; a digital step change (providing content from iPlayer to My BBC Radio); and a smaller BBC.


Rigel Entertainment will begin production on its teen motocross movie Metal Birding, which stars Corbin Bleu (High School Musical), this November in Vancouver.  The movie revolves around 19-year-old Cale (Bleu), a motocross racer, and his dream of winning a championship while he also works two jobs to help his family.  Directed by Jeff Woolnough (Taken, Dark Angel, Battlestar Galactica), Metal Birding is a Rigel Entertainment presentation in association with Up North Entertainment.  Rigel holds the worldwide rights to the picture.

Marblemedia and Blueprint Entertainment are teaming together to produce the teen/adult-targeted animated comedy series The Dating Guy (13×30).  Scheduled to bow on Teletoon in late 2008, The Dating Guy will air as part of the network’s teen/adult-aimed programming block, The Detour, which is available in both English and French.  Created by marblemedia partners Matt Hornburg and Mark Bishop, and developed with Teletoon, The Dating Guy follows a twenty-something guy, and his entourage, as he attempts to find love.  The series is marblemedia’s first animated series.  International distribution for The Dating Guy will be handled by Blueprint via Oasis International.


BabyFirstTV, the baby/infant/toddler targeted TV channel, is set to launch a new line of DVDs on November 1, 2008.  Based on its original programming, the initial DVDs will be a collection of six titles sold individually or in three different multi packs (two 3-DVDsets and one full six DVD set).  In addition to offering programming content and screen parenting tips, each DVD title offers a 2 month free subscription to BabyFirstTV (where available).  A full consumer marketing campaign will support the line launch and DVDs.


4Kids Entertainment and its subsidiary TC Digital Games have released the first round of the Chaotic Trading Card Game starter decks and booster packs exclusively to comic and hobby stores across the US and Canada.  The Chaotic OverWorld  The Dawn of Perim and UnderWorld  Te Dawn of Perim starter decks and the booster packs, The Dawn of Perim  Secrets will be available at retail from October 24, 2007.  The public beta version of the Chaotic website ( launches simultaneously on that day.  The Chaotic animated series currently airs in the US on the 4Kids TV Saturday morning block on Fox affiliate stations and daily on Jetix.

The Game Factory will release the newest Strawberry Shortcake game title, Strawberry Shortcake – The Four Seasons Cake for Nintendo DS on November 15, 2007.  Targeted to kids 3+, the game is rated E for Everyone.

Multiplatform kids service Kabillion launched a new Halloween-themed avatar program allowing kids to create scary digital masks of themselves. Kabillion is also featuring holiday themed programming, wallpapers and IM icons.

Scholastic and the Environmental Protection Agency (EPA) have joined to release the new book The Magic School Bus Gets Cleaned Up.  Based on Scholastic’s Magic School Bus property, the book explores the various ways that kids/people can protect their lungs and the world from air pollution, particularly diesel emissions from school buses (and other vehicles) that can and have caused a range for kids.  And yes, Scholastic’s real life traveling Magic School Bus, a traveling interactive science lab for kids, does have a new pollution reducing diesel particulate filter installed, courtesy Caterpillar, Inc.  The Magic School Bus book series turns 20 this year, and the animated series based on those books turns 10.  The series airs on The Learning Channel and Discovery Kids, as well as being available on DVD.


Correction: In yesterday’s edition the URL I provided for Naruto Nintendo Games was wrong, the correct address is .


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/8-10/14/2007 , 6a-6a:
K2-11                                                  Total Delivery (000)
DSNY*: Twitches Too (10/12; 8-9:30p)                          3295
DSNY*: The Wizards of Waverly Place (10/12; 9:30p)      2949
DSNY*: Hannah Montana (10/12; 10p)                           2422
NICK:    SpongeBob SquarePants (10/13; 11:30a)           2387
NICK:    SpongeBob SquarePants (10/13; 9:30a)             2232
NICK:    SpongeBob SquarePants (10/14; 11:30a)           2226
NICK:    SpongeBob SquarePants (10/14; 9:30a)             2216
DSNY*: High School Musical 2 (10/8; 8 -9:55p)               2202
NICK:    SpongeBob SquarePants (10/13; 11a)                2123
DSNY*: Hannah Montana (10/12; 7:30p)                        2108
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/8-10/14/2007 , 6a-6a:
K6-11                                                   Total Delivery (000)
DSNY*: Twitches Too (10/12; 8-9:30p)                          2550
DSNY*: The Wizards of Waverly Place (10/12; 9:30p)      2385
DSNY*: Hannah Montana (10/12; 10p)                           1966
DSNY*: Hannah Montana (10/12; 7:30p)                        1643
DSNY*: High School Musical 2 (10/8; 8-9:55p)                1620
DSNY*: Hannah Montana (10/12; 10:30p)                      1573
NICK:    Zoey 101 Movie (10/14; 8-9p)                           1469
NICK:    Zoey 101 Movie-Curse of PCA (10/13; 8-9p)       1458
NICK:    SpongeBob SquarePants (10/14; 11:30a)           1445
NICK:    SpongeBob SquarePants (10/13; 9a)                 1427
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/8-10/14/2007 , 6a-6a:
Tweens 9-14                                       Total Delivery (000)
DSNY*: Twitches Too (10/12; 8-9:30p)                          2559
DSNY*: The Wizards of Waverly Place (10/12; 9:30p)      2437
DSNY*: Hannah Montana (10/12; 10p)                           2112
DSNY*: Hannah Montana (10/12; 10:30p)                      1659
DSNY*: Hannah Montana (10/12; 7:30p)                        1535
NICK:    Zoey 101 Movie-Curse of PCA (10/13; 8-9p)       1507
DSNY*: Twitches Too (10/14; 8-9:35p)                           1461
DSNY*: Suite Life of Zack & Cody (10/12; 5:30-5:55p)    1418
NICK:    Zoey 101 Movie (10/14; 8-9p)                           1346
DSNY*: Hannah Montana (10/12; 7p)                             1336
NICK:    ICarly (10/13; 9p)                                            1336
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/8-10/14/2007 , 6a-6a:
Teens 12-17                                        Total Delivery (000)
DSNY*: Twitches Too (10/12; 8-9:30p)                          1563
CBS:     NFL-Various teams/times (10/14; 4:29-7:48p)    1367
FOX:     House (10/9; 9-10p)                                         1356
DSNY*: The Wizards of Waverly Place (10/12; 9:30p)      1340
DSNY*: Hannah Montana (10/12; 10p)                           1166
FOX:     Family Guy (10/14; 9-9:31p)                             1062
DSNY*: Twitches Too (10/14; 8-9:35p)                          1016
DSNY*: Hannah Montana (10/12; 10:30p)                       986
FOX:     Simpsons (10/14; 7:59-8:30p)                           983
FOX:     King of the Hill (10/14; 8:30p)                            963
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 13, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.6/8 Avg. (7a-12p)
Will & DeWitt 0.3/4; Magi Nation 0.7/5; Tom and Jerry Tales 1.7/8; Tom and Jerry Tales 2.1/9; Skunk Fu! 1.8/7; Shaggy Scooby-Doo Get A Clue 1.8/7; Eon Kid 1.9/8; Johnny Test 1.9/8; Legion of Super Heroes 1.9/8; The Batman 1.8/8
ABC 1.3/6 Avg. (9a-1p)
The Emperor’s New School 0.7/3; The Replacements 1.1/5; That’s So Raven 1.4/6; That’s So Raven 1.7/7; Hannah Montana 2.0/8; Suite Life of Zack & Cody 2.0/9; Power Rangers Overdrive 0.7/3; Power Rangers Overdrive 0.6/3
FOX (4Kids TV) 1.0/5 Avg. (8a-12n)
Adrenaline Project 0.1/1; Yu-Gi-Oh GX 0.6/3; Chaotic 1.0/4; TMNT Fast Forward 1.3/5; TMNT Fast Forward 1.6/6; Dinosaur King 1.4/6; Viva Pinata 1.1/5; Sonic X 1.2/5
NBC (Qubo on NBC) Avg. 0.2/1 (7:30a-12p)
Postman Pat 0.1/0; Dragon 0.1/0; My Friend Rabbit 0.2/1; 321 Penguins/Larryboy Adventures 0.4/2; Veggie Tales 0.3/2; Jane and the Dragon 0.3/1
CBS (KEWLopolis on CBS) 0.5/2 Avg. (7a-12p, 7a-7:30a/10:30a-12p)
Care Bears 0.3/1; Strawberry Shortcake 0.4/2; Cake 0.8/3; Sabrina: The Animated Series 0.5/2; Horseland 0.7/3; Trollz 0.4/2

Final K6-11 Ratings for Saturday, October 13, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.4/22 Avg. (7a-1p)
Jimmy Neutron 1.5/18; Jimmy Neutron 2.6/21; Fairly OddParents 3.4/21; Fairly OddParents 4.2/21; SpongeBob SquarePants 5.9/25; SpongeBob SquarePants 5.6/23; Tak and the Power of Juju 4.5/19; Back at the Barnyard 4.7/20; SpongeBob SquarePants 5.3/23; SpongeBob SquarePants 5.8/26; Fairly OddParents 5.0/25; Fairly OddParents 4.4/23
CARTOON NETWORK 2.2/11 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 1.9/14; Out of Jimmy’s Head 3.1/15; Pokemon: Diamond & Pearl 2.5/11; Pokemon: Diamond & Pearl 3.0/12; Ben 10 2.9/12; Ben 10 3.0/13; Code Lyoko 1.8/8; Yu-Gi-Oh GX 1.7/8; Pokemon 1.7/9; Pokemon 2.0/10
DISNEY CHANNEL 2.0/10 Avg. (7a-1p)
The Wiggles 1.6/17; Higglytown Heroes 1.3/16; Higglytown Heroes 1.8/15; My Friends Tigger & Pooh 2.2/14; My Friends Tigger & Pooh 2.3/11; Mickey Mouse Clubhouse 2.3/10; Mickey Mouse Clubhouse 2.1/9; Little Einsteins 1.9/8; Handy Manny 1.8/8; Johnny and the Sprites 1.6/7; Charlie and Lola 1.6/7; The Cheetah Girls 2 (105 min) 2.7/14
TOON DISNEY (Jetix) 0.7/4 Avg. (8a-1p)
Legend of the Dragon 0.1/2; Jackie Chan Adventures 0.4/3; NASCAR Racers 0.4/3; Power Rangers Ninja Storm 0.4/2; House of Mouse Shts 0.5/2; Brave L’il Toaster/Rescue (95 min) 1.0/4; The Emperors New School Short (15 min) 0.8/3; Brandy & Mr. Whiskers 1.1/5; Brandy & Mr. Whiskers 1.2/5; Brandy & Mr. Whiskers 0.6/3; Brandy & Mr. Whiskers 0.3/1

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 17, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1157; K6-11 546; TWEENS 9-14 372
DISNEY CHANNEL:     K2-11   845; K6-11 528; TWEENS 9-14 422
CARTOON NETWORK: K2-11   461; K6-11 302; TWEENS 9-14 238
TOON DISNEY:           K2-11   132; K6-11   72; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  According to the Girl Scout website, the biggest selling Girl Scout cookies are Thin Mints.

Answer to Yesterday’s Trivia Question: What cartoon character is known for the catchphrase “Great Googly Moogly!”? THE FEROCIOUS BEAST (Noggin’s Maggie and The Ferocious Beast) Kudos to:  Sonia Mendez-WCBD-NBC2/Charleston, SC; Wendy Louie-Lam-Cartoon Network/NY; Ellen Donahue-Fisher-Price/East Aurora, NY; Juli Lennett-The NPD Group, Inc./Port Washington, NY; Brenda Nietupski-Corus Entertainment/Toronto
Today’s Trivia Question: What was the name of the Nanny’s car on the TV series Nanny and the Professor?    (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: SALES SERVICE EXECUTIVE/NY (tivo723): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit for job description (10/26)

JOB OPENING: RSRCH ASSOC/NBCU, NY: Analyze on-air & dig metrics to support mktg & sales for NBC News properties. BA/BS, 2+ yrs exp w/ Comscore, NetRatings, Omniture, WebTrends, other Nielsen systems. #711105 (10/26)

JOB OPENING: COPYWRITER/iNDEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at:  [email protected] (10/26)

JOB OPENING: ONLINE AE/NYC: eMedia Rep seeks self-starting sales pro with 3+ years experience with agency community to sell geo-targeted on-line ad campaigns. Email resume to: [email protected] (10/26)

JOB OPENING: PRODUCER/EDITOR/iNDEMAND Networks/NYC: Edit daily Howard Stern shows.  Re-edit & uncensor raw footage.  BA, 6+ yrs exp cable or TV network.  Apply to:  [email protected] (10/26)

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.  Email: nccr&[email protected] (10/26)

JOB OPENING: AD SALES RESEARCHER/NY or CA (tivo726): 5 yrs of TV or media research exp/perform data analysis. Visit for job description (10/25)

JOB OPENING: SR BROADCAST NEGOTIATOR/Miami ad agency: 5+ yrs spot buying exp. for U.S. gen’l market; nat’l and reg’l accounts; TV, radio, local cable and non-traditional.
Email resume to [email protected] (10/25).

JOB OPENING: SR. RSRCH ANALYST/BIG TEN NETWORK/Chicago: 4+ yrs cable/brdcst rsrch. Nielsen systems exp. Strong knwldg of Strata/Scarborough. Strong qualitative /analytical/comm skills. Reply: ref: FNG9326 (10/25)

JOB OPENING:  ACCOUNT EXECUTIVE/Cablevision/Fishkill NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4429BR (10/25)

JOB OPENING: VP/SR DIR, AD SALES /NY (tivo724): 10 yrs w/nat’l tv & cable ntwk exp/seek new deals/lead hire & train sales staff. Visit for job description (10/24)

JOB OPENING: ADMIN ASST/Sony Pictures TV Research: Research & Sales Supp’t plus Admin duties report to SVP Sales & Mktg. Strong comp skills inc Pwrpt. Vry detail orientd. Apply: (10/24)

JOB OPENING: RESEARCH MGR/ABC Family & SOAPnet/Burbank: Degree, 5 yrs synd/bcast/cable exp; Mastery of Nielsen/TV software, outstanding writing/Excel skills req, prev mgr exp. pref. Visit : (Req ID 116769) (10/24)

JOB OPENING: DIGITAL RESEARCH MGR/ABC TV NTWK/Burbank: Degree, 5+yrs media/ent/advtg rsrch; qual/quan primary rsrch, stat analys, excllnt writing/presentatn skills req, digtl bckgrd pref. (Req ID 113023) (10/24)

JOB OPENING: TRAFFIC COORDINATOR/Cablevision/Woodbury, Long Island: 2 yrs related work exp. Process/schedule orders for Ad time. See full posting and apply to 4675BR at (10/24)

JOB OPENING: WRITER/PRODUCER/Fine Living/TN: Develop, write & produce on-air& off-air creative. 4+ yrs TV station/Cable Network exp. Mac/Windows exp req. Familiar with editing & graphics. Apply on line at (10/23)

JOB OPENING: SALES PLAN’R/SONY PICTURES: Asst w/ maint’g accts across all Dig prop’s. Work w/Mgr Pricing/Analysis on invtry issues, moving invtry. tracking accts, & ensuring media sched run precise. Apply: (10/23)

JOB OPENING: SENIOR MANAGER/TV Land Research/MTV Networks/NYC: Ratings analysis expert. 5+yrs TV exp. Strong analytical/numeric/data interpretation skills/detailed knowledge Nielsen systems. EOE/M/F/D/AAP (10/23)

JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY:  Project lead for online storefront & product mgr.  BA in technology.  3-5 yrs exp in media/online/software.  Apply at:  [email protected]  (10/23)

JOB OPENING: INVENTORY MANAGER/ LIFETIME NY: Analyze, report & manage placement of all Nat inv to optimize revenue & delivery. 1 yr Gabriel Deal Maint rqd. Strong Excel BA/BS Apply at: (10/20)

JOB OPENING: RESEARCH FREELANCER/ LIFETIME TV NY: short-term engagement, 3-5 days per week. Must have 3+ years experience with Nielsen N-Power. Apply at: (10/20)

JOB OPENING: DIR OF LICENSING (primarily Soft Goods)/NY: CBS Consumer Products seeks Dir w/ent & specific category experience. Licensing strategies & plans for apparel, accessories, etc. Res & cover letter: [email protected] (10/20)

JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr [email protected] (10/20)

JOB OPENING: NAT’L TV BUYER/NYC: Midsize agency, quality account.  6mnths – 2yrs exp negotiating ntwrk cable and syndi plans. DDS exp a plus. Strong MS Skills/Excel. Excellent salary offered.  Email res to: [email protected] (10/20)

JOB OPENING: DIR PRICING & PLAN’G/WE tv/NYC:Mng all plan’g/pricing functions for advert inv. 5+yrs Ad Sales Pricing/Plan’g at Nat’l Brdcst or Cable Net. Exp with MSA/Nielsen & sales budgets nec. Res: ref#4712BR (10/20)

JOB OPENING: MARATHON MEDIA/SANTA MONICA:  For an Online Buyer/Planner w/1-2 years exp.  E-mail resume: [email protected] (10/20)

JOB OPENING: LOCAL SALES MANAGER/Comcast Spotlight: Guilford, CT: 5-7 yrs media/mgt exp. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. ref. 55326BR  (10/20)

JOB OPENING: SR MGR, AUDIENCE RSRCH/MTV Networks/Chicago: Exciting opp to join one of the world’s leading creators of prgrmng/content across all media platforms. Full job description: log on to (10/20)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER PROD INTERN/Westport, CT: CNBC’s “dLife TV” seeks office intern to assist producers 3-5 days/wk. Rsrchng, organizational & on-set help. Email: [email protected] with Ref: prod intern in subject line. (10/24)

FALL INTERNSHIP CREDITS ONLY:  FALL/WINTER EDITING INTERNS/Westport, CT: CNBC’s “dLife TV” seeks asst editing interns to work 1-2 nights/wk. AVID exp helpful, but willing to train. Email: [email protected]   w/ Editing intern in subject line. (10/24)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: SALES/PROMO WIZ w/STRONG WRITTEN/ORAL SKILLS/L.A. area: 15+ yrs exp.; TV & music label exp. writer, ad sales, promoter, very organized, hard worker, upbeat person, team player. email: [email protected] (10/25)

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR. Reality/Talk/Entertainment/Docs. 3 time Emmy nominee; LA based, willing to travel; 12 yrs. exp; strong credits; witty persona; [email protected] (10/25)

SITUATION WANTED: DIGITAL MEDIA EXEC: Just relocated to CA. 15+ yrs creating & launching video/music products & tech; Programming, marketing, distribution, licensing & bus dev. Startup & large co. experience: [email protected] (10/24)

SITUATION WANTED: PRODUCER/ PROD COORD/ L.A. area: 7+ yrs exp. mult shows at one time, great work ethic; have TV & Film exp. as Prod, Dir, Writer, talent coord, great verbal skills, resourceful,team [email protected]  (10/20)

SITUATION WANTED: ENTRY LEVEL POSITION/NY/NJ area: Motivated, hard-working Fordham University grad with production/talk show and other varied experience seeks assistant/entry level position in creative environment. [email protected] (10/20)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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