Friday, November 13th, 2009


Cynopsis: Kids!


Good morning. It’s Friday, November 13, 2009, and this is your first early morning Kids briefing. 

Boston public broadcaster WGBH heads into production this January on its new weekly game show, High School Quiz Show.  Set to premiere on WGBH in March 2010, the series will feature 144 students from 24 Massachusetts school and head-to-head question/answer format.  High School Quiz Show will be taped at WGBH’s Brighton studios in front of a live audience.  Major production support for High School Quiz Show is provided by the University of Massachusetts. Research and development funding is provided by Bank of America Charitable Foundation, with additional funding provided by Comcast and Massachusetts Teachers Association.


Red Kite Animation (Dennis & Gnasher, The Imp) and Hungry Boy Productions are teaming to develop Hungry Boy’s concept, The Adventures of Bradley, as a CGI animated preschool series, per C21 Media.  The Adventures of Bradley revolve around 6-year-old Bradley that is propelled into various folk tales with the help of his grandfather’s pop-up travel journal.

This month Todobebe Inc. celebrates the 10th anniversary of its website,, which is targeted to Spanish speaking parents around the world.  The celebration includes a range of weekly online contests and prizes ( ) now through Christmas.

Generation gap-shmeneration gap!  According to a new Nickelodeon Research study, The Family GPS, the gap between generations is closing and technology and cultural attitudes are at least some of the reasons.  The Family GPS study was conducted as part of an ongoing partnership with Harris Interactive that looks at the changing face and role of the family in the US.

  • Looking specifically at the technology and entertainment factors findings include that 82% and 77% of families are watching TV or movies together at home respectively each week.  Additionally, 41% of parents and kids are listening to the same music, which really isn’t all that surprising for the most part as rock n’ roll and country music, for example, have remained strongholds for the music industry for 40+ years now.  Gender-wise, 56% of sons 8-21 share the same taste in movies as their dads, and 48% enjoy listening to the same music.  Meanwhile 64% of daughters 8-21 share similar tastes in movies as their moms, and 44% share the same sense of fashion and clothing as mom.
  • On the importance of being together as a family, 83% of parents said they spend at least some time each week just hanging out and talking with their kid(s); and 86% eat dinner together at least once a week.  Additionally, 51% of parents say they worry a lot about spending enough time together as a family, equal to their concern about their own or their family’s health (53%) and paying their bills (51%).
  • Attitudinally, parents of Boys 2-21 believe the most important value to instill in a son is to be respectful of women (70%), while for daughters the top values include self-sufficiency and independent thinking (66% each).  Parents have equal educational expectations for sons and daughter, however, it is a bit more important to parents of girls than those of boys that their kid gets good grades (92% vs. 86%).  One of the nicest findings, to me anyhow given that the kid entertainment industry has been stressing cultural tolerance messaging for some time now, is that 88% of kids believe that it’s important to learn about different cultures, and 95% of kids value the importance of respecting other cultures.


DQ Entertainment (DQE) inks an exclusive home video distribution deal with Sony Pictures Home Entertainment (SPHE) for three of DQE International’s animated properties.  Under the deal SPHE distribution rights for Twisted Whiskers and two Indian TV features Balkand (1×70) and Ravan (1×70) across South Asia.  DQE co-produces Twisted Whiskers with American Greetings, which owns the greeting card brand, and holds some backend rights and international and distribution and licensing rights select territories.

Pulling into NYC’s Rockefeller Center is Lionel Electric Trains.  The 100+ year-old model train maker opens its very first ever retail location at 30 Rockefeller Plaza this week through January 5, 2010.  Among the range of toy trains, accessories and collectibles, the store will feature Lionel trains such as The Polar Express G-Gauge, The Pennsylvania Flyer Freight Train and the new Beatles Box Cars.  Additionally, Lionel’s mascot Lenny the Lion will make special appearances and ill hand out gifts.

Twentieth Century Fox Licensing & Merchandising (Fox Licensing) and Bagdasarian Productions have parted to develop a worldwide licensing program to support the release of the new feature film Alvin and The Chipmunks: The Squeakquel, which opens December 23, 2009.  New licensing deals include:

  • Toys: a master toy pact with Jakks Pacific for North America and Europe; Build-A-Bear will offer both stuffable and pre-stuffed plush chipmunks, with optional sound chips; Ty produces special items including collectible beanie babies; and Nanco will make plush products for amusement channels.
  • Interactive: Majesco Entertainment releases Alvin and the Chipmunks: The Squeakquel the Video Game for Nintendo Wii and DS on December 1; Emerson Karaoke will introduce an a function that allows users to sing like a chipmunk in a line of karaoke products in 2010; FunKo debuts character bobbleheads this holiday.
  • Apparel: American Marketing Enterprises, Inc. (AME)/Next Craze for girls sleepwear offered in novelty packaging and featuring light-up technology; along with previously announced deals with Mad Engine (boys tees) and Issac Morris Limited (girl tees and plus outerwear for both segments).
  • Publishing: HarperCollins will publish a line of storybooks; Bendon Publishing is developing a line of color/activity and educational books for the US and Canada; Five Mile Press will release activity books, coloring books, bound sticker books, puzzle books, and paint books in Australia and New Zealand; and Aquarius will offer various sizes of posters, boxed puzzles and wall calendars.


Louis D’Esposito is upped to Co-President/Marvel Studios, a subsidiary of Marvel Entertainment.  D’Esposito will work alongside Kevin Feige, President/Marvel Studios, to oversee the studio’s production schedule.  Most recently, D’Esposito was President/Physical Production of the studio and oversaw the budget and timeline of all Marvel Studios features.  He also served as Executive Producer on Iron Man and the upcoming Iron Man 2, as well as several other movies.  D’Esposito will report to Ike Perlmutter CEO/Marvel Entertainment.  Feige and D’Esposito will both have dotted line reporting to Alan Fine, EVP/Office of the CEO and Chairman of Marvel Studios’ Creative Committee.

MTVN Networks International (MTVNI) appoints Gabor Horvath Dori as GM/MTV Networks Hungary, now part of MTVNI’s Emerging Markets Group.  Horvath Dori will be responsible for MTVNI’s businesses in Hungary, which covers brands including localized Hungarian MTV, Comedy Central and VIVA services. He will also oversee the day-to-day operation of MTVNI’s businesses in the Czech Republic, Slovakia, Romania, Bulgaria and Adriatic region. Based in Budapest, Horvath Dori will report to Bhavneet Singh, MD and EVP/Emerging Markets, MTVNI.  Additionally, Gabor Voros is upped to the newly created position of Deputy GM, MTVN Hungary.  Voros, who will continue to work out of Budapest, will report to Horvath Dori and work with him across MTVNI’s businesses in Hungary, Czech Republic, Slovakia, Romania, Bulgaria and the Adriatic region.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/2-11/8/09 , 6a-6a:
K2-11                                       Total Delivery (000)
NICK:    Fanboy & Chum Chum (11/6; 9p)          3674
NICK:    SpongeBob SquarePants (11/7; 9a)       3390
NICK:    Fanboy & Chum Chum (11/7; 19:30a)   3363
NICK:    SpongeBob SquarePants (11/6; 7:30p)  3044
NICK:    SpongeBob SquarePants (11/7; 8:30a)  2971
NICK:    SpongeBob SquarePants (11/6; 7p)       2829
NICK:    Penguins of Madagascar (11/7; 11a)      2685
NICK:    SpongeBob SquarePants (11/6; 6:30p)  2672
NICK:    Penguins of Madagascar (11/7; 11:30a) 2321
NICK:    SpongeBob SquarePants (11/6; 6p)       2295
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/2-11/8/09 , 6a-6a:
K6-11                                       Total Delivery (000)
NICK:    Fanboy & Chum Chum (11/6; 9p)          2548
NICK:    SpongeBob SquarePants (11/7; 9a)       2274
NICK:    Fanboy & Chum Chum (11/7; 10:30a)   2221
NICK:    SpongeBob SquarePants (11/7; 8:30a)  1949
NICK:    SpongeBob SquarePants (11/6; 7:30p)  1888
NICK:    Penguins of Madagascar (11/7; 11a)      1747
NICK:    SpongeBob SquarePants (11/6; 7p)       1729
NICK:    SpongeBob SquarePants (11/6; 6:30p)  1644
DSNY*: Phineas and Ferb (11/6; 9:30p)             1506
DSNY*: Jonas (11/8; 8:30p)                              1490
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/2-11/8/09 , 6a-6a:
Tweens 9-14                           Total Delivery (000)
NICK:    Fanboy & Chum Chum (11/6; 9p)          1904
NICK:    SpongeBob SquarePants (11/7; 9a)       1499
NICK:    Fanboy & Chum Chum (11/7; 10:30a)   1481
DSNY*: Sonny with a Chance (11/8; 8p)            1409
DSNY*: Jonas (11/8; 8:30p)                             1395
NICK:    SpongeBob SquarePants (11/7; 8:30a)  1349
NICK:    SpongeBob SquarePants (11/6; 7:30p)  1296
NICK:    Penguins of Madagascar (11/7; 11a)      1288
DSNY*: Hannah Montana (11/2; 5:30p)              1259
DSNY*: Hannah Montana (11/8; 7:30p)              1224
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/2-11/8/09 , 6a-6a:
Teens 12-17                                                               Total Delivery (000)
NBC:     Sunday Night Football Dallas/Philadelphia (11/8; 8:31-11:50p)   1019
FOX:     World Series Game 6 Philadelphia/New York (11/4; 7:54-11:53p) 983
FOX:     Family Guy (11/8; 9p)                                                               968
DSNY*: Jonas (11/8; 8:30p)                                                                  837
FOX:     Cleveland (11/8; 9:30p)                                                            823
DSNY*: Sonny with a Chance (11/8; 8p)                                                 820
CBS:     NFL National (11/8; 4:17p-various)                                             747
NICK:    Fanboy & Chum Chum (11/6; 9p)                                               741
DSNY*: Hannah Montana (11/8; 7:30p)                                                   739
USA:     WWE Entertainment (11/2; 9-10p)                                              727
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November, 7, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 1.0/5 Avg. (7a-12p)
Gogoriki 0.3/2; Winx Club 0.7/4; Rollbots 0.9/5; Dinosaur King 1.2/5; Yu-Gi-Oh 1.3/5; Sonic X 1.6/6; Sonic X 1.4/5; Teenage Mutant Ninja Turtles 1.3/5; Chaotic 1.0/4; Kamen Rider Dragon Knight 0.5/2
ABC 0.7/3 Avg. (9a-1p)
The Emperor’s New School 0.3/1; The Replacements 0.7/3; That’s So Raven 1.0/4; That’s So Raven 1.1/4; Hannah Montana 1.0/5; Suite Life of Zack & Cody 0.4/2; Power Rangers RPM 0.3/2; Power Rangers 0.3/2
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/0; Noonbory and the Super 7 0.2/1; Busytown Mysteries 0.2/1; Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.2/1; Sabrina: Animated Series 0.2/1
NBC (Qubo on NBC) Avg. 0.1/1 (10a-1p)
Zula Patrol 0.1/0; My Friend Rabbit 0.1/1; Willa’s Wild Life 0.1/1; Babar 0.2/1; Shelldon 0.1/1; Jane and the Dragon 0.1/1

Final K6-11 Ratings for Saturday, November, 7, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 7.3/35 Avg. (7a-1p)
Jimmy Neutron 3.3/29; Jimmy Neutron 4.7/31; SpongeBob SquarePants 6.0/31; SpongeBob SquarePants 7.9/35; SpongeBob SquarePants 9.3/37; SpongeBob SquarePants Truth or Square (60 minutes) 12.3/45; Fanboy & Chum Chum 9.0/37; Penguins of Madagascar 7.1/33; Penguins of Madagascar 6.0/29; SpongeBob SquarePants 4.9/25; SpongeBob SquarePants 4.5/24;
DISNEY CHANNEL 2.1/10 Avg. (7a-1p)
My Friends Tigger & Pooh 2.1/19; Little Einsteins 1.9/13; Special Agent Oso 2.0/11; Handy Manny 2.1/9; Mickey Mouse Clubhouse 2.4/9; Mickey Mouse Clubhouse 1.9/7; Imagination Movers 1.7/6; Handy Manny 2.1/8; My Little Pony: Twinkle (60 minutes) 2.4/12; Wendy WU: Homecoming Warrior (100 minutes) 2.6/14
CARTOON NETWORK 1.6/7 Avg. (7a-1p)
Pokemon: Diamond and Pearl  Galactic Battle 1.0/9; Yu-Gi-Oh! 5Ds 1.3/8; Ben 10: Alien Force 1.9/10; Star Wars: Clone Wars 1.7/8; Hot Wheels: Battle Force 2.0/8; Flapjack 1.5/5; Flapjack 1.2/5; Chowder 1.5/6; Chowder 1.6/8; Johnny Test 1.9/9; Ed, Edd N Eddy 1.7/9; Ed, Edd N Eddy 1.6/9
DISNEY XD 0.7/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.4/3; Phineas and Ferb 0.5/3; Phineas and Ferb 1.1/6; Jimmy Two Shoes 0.7/3; Kid vs. Kat 0.8/3; Monster Buster Club 0.5/2; Phineas and Ferb 0.7/3; Zeke and Luther 0.7/3; Zeke and Luther 0.6/3; Zeke and Luther 0.7/3; Zeke and Luther 0.8/4; Zeke and Luther 0.8/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, November 11, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1913; K6-11 1177; TWEENS 9-14 958
DISNEY CHANNEL:     K2-11   881; K6-11   562; TWEENS 9-14 438
CARTOON NETWORK: K2-11   613; K6-11   413; TWEENS 9-14 340
DISNEY XD:               K2-11   155; K6-11   118; TWEENS 9-14   95
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact:  Ancient Romans dedicated the sixth day of the week to their goddess Venus. When the Norsemen adopted the Roman method of naming days, they’re translation of Venus was Freya, which eventually evolved into Friday, a day they considered to be the luckiest day of the week (13th or otherwise!).

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